Marta Lofranco Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Contemporary Creative Media Group (CCM)• Lead development of marketing/communications strategies, tactical planning, and budgeting.• Build new brands with logo and tagline from concept to completion for clients.• Developed affiliate marketing program and social media strategies for clients.• Act as lead copywriter and editor for all internal and external client communications.

At FaithLife Financial I led the development of the marketing strategy, tactical planning, and budgeting while building and developing the internal marketing team and managing agency relationships. I also liaised with a marketing agency and internal stakeholders to develop messaging and design for internal and external marketing/communications to reflect the brand, mission and culture of the organization for various audiences (sales force, members, prospects, board, and staff). As the… Show more At FaithLife Financial I led the development of the marketing strategy, tactical planning, and budgeting while building and developing the internal marketing team and managing agency relationships. I also liaised with a marketing agency and internal stakeholders to develop messaging and design for internal and external marketing/communications to reflect the brand, mission and culture of the organization for various audiences (sales force, members, prospects, board, and staff). As the lead copywriter and editor I was responsible for all internal and external company-wide communications. Implementing and promoting needs-based tools and resources to help clients gain knowledge for achieving their financial goals and milestones for education and retirement was also a key area of focus. Customer experience was managed through the Fraternal Outreach department where I led the development of the member benefit strategy, tactical planning and annual budgeting. Member benefits and services were developed to enhance member engagement and promote a positive customer experience with the brand through student scholarships, and wills/power of attorney reimbursement benefits. I also implemented the organization’s give-back program, Action Teams, as a mechanism to engage members with support for the causes they are about in their communities. Show less

Toronto, Canada Area

While at the Canadian Bible Society, I facilitated a rebranding of the CBS logo, tagline, magazine and website. Responsible for all copywriting, graphic design management and brand messaging for CBS - sharing "The Word. For Life." with the loyal friends and supporters of CBS.www.biblesociety.ca

Guelph, Ontario

Worked alongside FTC Canada President, Ken Dick, to open the Canadian affiliate of Feed The Children U.S. I was responsible for all communications and marketing to promote the charity, acquire new donors and to build the new brand.