Marta Makhmutova Email and Phone Number

tea.ru was a new marketplace (Amazon's type) in the Russian digital market, with up to 175K pages in Google's index, the start of the 2022 year, about 25K visits per day.I optimized two sections of this marketplace: "Beauty" and "Appliances"My tasks were:• creating a strategy for promoting the sections of the marketplace;• development of the structure of the marketplace sections (subsections, landing pages, values for catalogue filters) for all possible types of products could be (not only for products that the website has had);• formation of the semantic core and tracking positions in SERP;• on-site optimization of sections and creating landing pages from links from the catalogue;• optimization of product cards;• tasks for copywriters and optimization of meta-data for high traffic blog of the website;• design and propose SEO experiments to test new techniques and strategies for growth.Achievements:• received a 200% increase in organic traffic to the "Beauty" section, • blog articles, that I optimized, shared a lot and brought natural external links. Good content was our link-building strategy. We didn't buy any links and had a good Domain Rating and a natural linking profile. • blog articles, that I optimized, got a Google Discover traffic, some of the articles had up to 100k unique visitors per day.

• finding ideas for growing up of organic traffic from Google Image Pack on old and new websites. I had the target to get up to 10k unique visitors per a day;• to formulate hypotheses from ideas, evaluate them according to the ICE methodology;• to test hypotheses on my own, with the help of programmers or other SEO specialists;• to collect successful hypotheses into action algorithms;• to improve existing algorithms;• optimization websites for Google Images Search and get traffic from the USA;• link building;• to create and control projects for sites improvement (research and analyze, prototyping and writing technical tasks for programmers. control, execution control): increase in site loading speed (server and customer optimization), creating and getting tegs for websites with min 1mln images;• finding the root cause to get a Google filter on sites.

• analysis of client’s websites;• full on-site and off-site SEO on client’s websites for Google and Yandex: structure, keywords, optimization of meta-tags, finding links, etc;• monitor SEO Health check;• SEO Tech support & user testing• giving SEO tasks to programmers, copywriters, designers and controlling implementation;• client support for SEO questions.

• Promotion strategies for websites of the company;• Finding freelancers;• Work with copywriters, programmers and specialists of PPC advertising – creating technical tasks;• Promotions analytics;• SEO optimization of the company’s websites;• Work with web sites conversion: usability and some of UX.

• research of target audience;• analysis of competitors' SEO strategies;• creating the semantic core and working with keywords;• deep technical audit of the site;• analysis and recommendations for the site (structure, usability etc.) during the development process;• on-site optimization (meta-tags, headers, internal links etc.) of the site;• work with copywriters, link builders, project managers and programmers – creating technical tasks;• link building: developing of strategy, searching for relevant platforms, blogs, catalogues, directories etc., negotiating with bloggers and webmasters;• preparing the analytics and ranking reports and presentations to clients and management;• client support for SEO questions.

• On-site and off-site optimization of the 3 company’s websites• Semantic core compilation and clustering• Create a structure for the new website's section• Creating websites content • Create a promotion strategy• link building• Give tasks to programmersFrom September 2012 - the team leader• Selection of candidates for the online advertising department with 5 specialists• Drawing up a promotion strategy• Writing a content strategy• Task execution control