Paid Media Manager
Current
Apr 2024 - Present
AeroLeads people directory · profile
Marta Malo Roldán Email & Phone Number
Marta Malo Roldán
at
Grupo VARMA
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Role
Marta Malo Roldán
Location
Greater Madrid Metropolitan Area, Spain
Company size
Who is Marta Malo Roldán? Overview
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Quick answer
Marta Malo Roldán is listed as Marta Malo Roldán at Grupo VARMA, a with 215 employees, based in Greater Madrid Metropolitan Area, Spain. AeroLeads shows a matched LinkedIn profile for Marta Malo Roldán.
Marta Malo Roldán previously worked as Paid Media Manager at Grupo Varma and Responsable de Medios e Investigación at Dominion Global. Marta Malo Roldán holds Licenciatura, Publicidad Y Relaciones Públicas from Universidad Complutense De Madrid.
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Email format at Grupo VARMA
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Grupo VARMA
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Profile bio
About Marta Malo Roldán
Apasionada de la publicidad y la estrategia de medios. Todo se puede conseguir analizando los datos y marcando objetivos.
Current workplace
Marta Malo Roldán's current company
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Grupo Varma
8 roles
Marta Malo Roldán work experience
A career timeline built from the work history available for this profile.
Responsable De Medios E Investigación
Medios:- Responsable de la estrategia publicitaria y de medios de Phone House, Rentik, Butik y Luzdostres.- Negociación de acuerdos en directo con los medios y gestión de planificación de campañas con agencia y de forma directa.- Coordinación, seguimiento y análisis de resultados, elaborando informes de resultados de campaña, consecución de KPIs y ROI.- Modelización de resultados en base a evolución, estacionalidad y ventas propias y de mercado, cruzando los datos con la presión publicitaria, el tráfico web, y analizando el periodo de consideración de compra de cada producto.Investigación de mercados:- Responsable de tracking de marca y análisis de los datos.- Perfilado de clientes y definición de clientes potenciales.- Análisis y valoración de nuevo negocio en base a análisis de mercado y competencia.- Participación en la creación de planes de negocio aportando datos de mercado.
Aug 2022 - Jan 2024
Head Of Media
Creation of Media team at LaLiga Global Brand and Assets Department, being in charge of advertisent strategy and planning in all markets.Management of the media agency and in direct contact to media.Advice football clubs in terms of media advertisement.
Jul 2017 - Aug 2022
Digital Account Manager
Media strategy on Client Services Department.Account managing and international coordination of Iberia Airlines advertisement in Europe, LATAM, North America and Asia.Releasing Level Airlines first advertisement campaign.Client portfolio: Iberia, ONCE, Level and Avios.
Feb 2016 - Jul 2017
Executive
Media strategy on Client Lidership Department.Managing national and international accounts with direct contact to clients, including media planning and competition reporting.Client portfolio: Rolex, Lufthansa, Universal Pictures, NBC Universal, Caser, Zumosol and Achica
Feb 2014 - Jan 2016
Media Planner
Offline media planning on Media Planning Department.Campaigns and competition reporting.Client portfolio: BBVA and McDonald’s.
Aug 2010 - Jan 2014
Media Assistant
Media planning assistence at Media Planning Department.Campaigns and competition reporting.Client Portfolio: Sony Pictures and Playstation
Feb 2010 - Jun 2010
Sales Trainee
Sales Trainee at Sales Department.Supporting commertial team in tearms of campaign reporting andoptimization.
Jun 2009 - Jan 2010
Team & coworkers
Colleagues at Grupo VARMA
Other employees you can reach at varma.com. View company contacts for 215 employees →
MP
Marta Pérez Stembert
Colleague at Grupo VarmaMadrid, Community Of Madrid, Spain
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RB
Rosana Bustillos Pereda
Colleague at Grupo VarmaGreater Madrid Metropolitan Area, Spain
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AD
Aldara Del Cuvillo Torres
Colleague at Grupo VarmaMadrid, Community Of Madrid, Spain
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IB
Irene Bisbal García
Colleague at Grupo VarmaGreater Madrid Metropolitan Area, Spain
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FL
Francisco Lara París
Colleague at Grupo VarmaSpain
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BR
Bárbara Rodríguez De La Rosa
Colleague at Grupo VarmaGreater Sevilla Metropolitan Area, Spain
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RT
Romer Takata
Colleague at Grupo VarmaAichi, Japan
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CB
Claudia Buenaventura
Colleague at Grupo VarmaSpain
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CS
Claudia Santelices Riquelme
Colleague at Grupo VarmaChile
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PV
Pedro Villalobos
Colleague at Grupo VarmaVeracruz, Mexico
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Marta Pérez Stembert
Colleague at Grupo VarmaMadrid, Community Of Madrid, Spain
View →
RB
Rosana Bustillos Pereda
Colleague at Grupo VarmaGreater Madrid Metropolitan Area, Spain
View →
AD
Aldara Del Cuvillo Torres
Colleague at Grupo VarmaMadrid, Community Of Madrid, Spain
View →
IB
Irene Bisbal García
Colleague at Grupo VarmaGreater Madrid Metropolitan Area, Spain
View →
FL
Francisco Lara París
Colleague at Grupo VarmaSpain
View →
BR
Bárbara Rodríguez De La Rosa
Colleague at Grupo VarmaGreater Sevilla Metropolitan Area, Spain
View →
RT
Romer Takata
Colleague at Grupo VarmaAichi, Japan
View →
CB
Claudia Buenaventura
Colleague at Grupo VarmaSpain
View →
CS
Claudia Santelices Riquelme
Colleague at Grupo VarmaChile
View →
PV
Pedro Villalobos
Colleague at Grupo VarmaVeracruz, Mexico
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1 education record
Marta Malo Roldán education
FAQ
Frequently asked questions about Marta Malo Roldán
Quick answers generated from the profile data available on this page.
What company does Marta Malo Roldán work for?
Marta Malo Roldán works for Grupo VARMA.
What is Marta Malo Roldán's role at Grupo VARMA?
Marta Malo Roldán is listed as Marta Malo Roldán at Grupo VARMA.
Where is Marta Malo Roldán based?
Marta Malo Roldán is based in Greater Madrid Metropolitan Area, Spain while working with Grupo VARMA.
What companies has Marta Malo Roldán worked for?
Marta Malo Roldán has worked for Grupo Varma, Dominion Global, Laliga, Carat, and Mindshare.
Who are Marta Malo Roldán's colleagues at Grupo VARMA?
Marta Malo Roldán's colleagues at Grupo VARMA include Marta Pérez Stembert, Rosana Bustillos Pereda, Aldara Del Cuvillo Torres, Irene Bisbal García, and Francisco Lara París.
How can I contact Marta Malo Roldán?
You can use AeroLeads to view verified contact signals for Marta Malo Roldán at Grupo VARMA, including work email, phone, and LinkedIn data when available.
What schools did Marta Malo Roldán attend?
Marta Malo Roldán holds Licenciatura, Publicidad Y Relaciones Públicas from Universidad Complutense De Madrid.
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