Marta Marchesan Email & Phone Number

London, Gb

Londra, Inghilterra, Regno Unito

Drove client success on Amazon through strategic account management. Collaborated with cross-functional teams to optimize performance across multiple channels; driving client performance through data-driven insights and deep customer understanding.Proven ability to make data-driven decisions and effectively communicate product vision and strategy. Experienced in project management, ensuring timely delivery and meeting project objectives. Skilled negotiator with a focus on building strong relationships and achieving positive outcomes.

Londra, Inghilterra, Regno Unito

Drove strategic growth and optimization for EMEA and Middle East. Collaborated closely with clients and leadership to develop market-specific strategies. Deep expertise in Italian and German markets.-Client and Amazon Liaison: Navigate and resolve challenges between clients and Amazon, focusing on progress, problem-solving, and actionable next steps.-Data-Driven Insights: Employ data analysis, SEO, and content optimization techniques to optimize product visibility and performance.-Strategic Consulting: Provide expert consulting services to guide clients towards achieving their digital goals and objectives.

Londra, Inghilterra, Regno Unito

Preeminent Digital Marketing & Sales agency specializing on Amazon. FW helps hundreds of brands exceed fair Share on the Amazon Platform.Results-oriented with a strong track record in leading cross-functional teams to deliver successful products. Adept at stakeholder management, strategic planning, and problem-solving to drive product innovation and growth. -Drive Digital Success: Optimize digital planograms to enhance product discoverability, increase website traffic, and boost sales conversions.-Data-Driven Optimization: Utilize A/B testing and robust data analysis to continually refine product performance and maximize results.-Strategic Business Insights: Leverage proprietary dashboards to track business trends, sales metrics, and develop effective strategies for driving growth and profitability.

New York City Metropolitan Area

Co-founded a food delivery startup during the COVID-19 pandemic. Leveraged the surge in online ordering to introduce high-quality Italian products to NYC, offering both office and home delivery services.

Trieste

-Communication Tool Development: Led the development and implementation of communication tools across various channels, including direct and indirect points of sale, to enhance brand visibility and engagement.-Store Design and Implementation: Collaborated closely with franchisee managers and tech departments to design and implement store layouts, formats, and pathways that optimize customer experience and operational efficiency.-External Stakeholder Management: Coordinated with external stakeholders, such as designers, photographers, and consultants, to ensure the successful execution of store openings and brand initiatives.

Trieste Area, Italy

-Category Management and Retail Strategy: Drive category management initiatives, develop market assortment strategies for both online and offline channels, and lead the development of exclusive products for the business-to-consumer market.-Retail Operations and Marketing: Oversee retail operations, including promotion planning, data analysis, marketing strategy development, and omnichannel customer experience management.-Collaborate effectively with cross-functional teams to ensure seamless product development and launch. Passionate about creating exceptional user experiences and delivering value to customers.The Market includes: coffee (ground, beans, caps), accessories, coffee machines, wines & spirits, impulse items.

Como, Italia

-Senior Product Manager with a proven track record in driving successful product strategies from concept to launch. Skilled in developing and executing product roadmaps, leveraging market analysis and user research to deliver innovative solutions-Team Leadership and Strategic Planning: Lead and manage teams, build strong relationships with stakeholders, and develop strategic plans that drive business growth and decision-making.-Sales and Operations Management: Oversee sales operations, including reporting, data analysis, and coordination with external partners such as communication agencies and licensees.Weaning Category includes: Dishes, Cups, Bibs, Cutlery, Appliances, Weaning accessories, Thermal Holder (for food and beverage).

Como, Italia

-Product Customization and Global Launch: Lead product customization initiatives, including point-of-purchase materials, product design, and packaging, to ensure successful launches in over 130 countries through subsidiaries and distributors.-Market Research and Analysis: Utilize market research tools such as New Line, GFK, Amazon GFK, and ACNielsen to gather data and insights that inform product development and market strategies.-Global Product Strategy: Develop and execute global product strategies that align with market trends, consumer preferences, and business objectives.Chicco Nursing Categories includes: Feeding, Soothing, Weaning, Hygiene, Protection (outdoor and indoor) and Cosmetic products.

Como, Italia

-Global Product Development: Collaborate with international departments to develop and implement new products that align with global market trends and consumer preferences.-Marketing Materials Support: Provide support for the implementation of point-of-sale materials, above-the-line and below-the-line communication, and digital marketing materials.-Market Analysis: Conduct market reviews using the NPD database to provide insights and recommendations to the product director.

Tarcento, Udine

-Product Management: Oversee product development and pricing strategies to ensure product competitiveness and profitability.-POS Materials Development: Develop point-of-sale materials tailored to the Italian and European markets to enhance product visibility and sales.-Sales Collaboration: Work closely with the sales team to manage promotional activities and canvass efforts, driving sales and market penetration.

New York, New York, Stati Uniti D'America

Led business development at Wine Twist Import, a US licensed importer and distributor of premium wines. Expanded client portfolio through active scouting and event participation, focusing on LATAM and EMEA markets.

Master'S Degree, Marketing And Communication, Gpa 3.9/4.0

Activities and Societies: Contributed to a team of marketing specialists dedicated to building and supporting marketing expertise. Thesis.

Bachelor'S Degree, Economy And Business Management, Gpa 3.5/4.0

Activities and Societies: Supported internal university event teams to foster networking opportunities. Leveraged previous theater.

Edx Courses, Buyer Behaviour And Analysis

Activities and Societies: Workd supporting other tools to develop the area in: Consumer psychology: Exploring the mental processes behind.

Edx Courses, Qualitative Research Methods: Conversational Interviewing

Activities and Societies: Focused on enhancing my coursework through extensive reading in business development and management. Gained.