Marta Michałowska Email & Phone Number

Warsaw, Pl

Responsibilities:- developing marketing strategies, activities and campaigns (PR, SM, community, content, peroformance, employer branding, etc.).- identifying market trends, monitoring the activities of competitors- overseeing the efficiency and effectiveness of ongoing activities- budget management- building relationships with key customers and external partners- raising brand awareness and relevance in the market- cooperation with agencies and external service providers (graphic designers, copywriters)- working closely with the product department

Tech stack I currently use: Wordpress, Ahrefs, Synerise, SurferSEO, Google Analytics, Google Search Console, Looker StudioAs marketing director, I am responsible for the following areas:- creation of the company's marketing strategy- managing the work of the team consisting of 7 specialists- developing the budget, its allocation and optimization- creating and sending press materials- managing and administering communication channels: social media, website, mailing campaigns, paid advertising, etc.-taking care of KPI realisation in terms of quantity and quality of delivered MQLs-supervising the work of the agency and subcontractors

Tech stack I currently use: HubSpot, Semrush, Slack, Jira, Atlassian, SurferSEO, Google Analytics- planning and supervising the work of the marketing department- developing marketing strategies, activities and campaigns (PR, SM, community, content, peroformance, employer branding, etc.).- identifying market trends, monitoring the activities of competitors- overseeing the efficiency and effectiveness of ongoing activities- budget management- building relationships with key customers and external partners- raising brand awareness and relevance in the market- cooperation with agencies and external service providers (SEO, graphic designers, copywriters)- working closely with the sales department

• Creating and executing content and communication strategies • Production of high-quality corporate content such as articles, reports, e-mailmarketing, case studies and others • Implementation of new tools and processes supporting content marketing processes• Analysis and reporting of content popularity metrics• Content optimization in line with current SEO guidelines• Managing the content marketing team• Cooperation with external entities such as: copywriters, translators, proofseditors, graphic designers, etc.

Apart from my duties as a Sustainable Growth Manager, I am responsible for:- support for strategic PR and sales activities - expanding the portfolio of own brand projects- department budget management- managing a team of subcontractors (audio, video, dev specialists, graphic designers)- strategic activities related to educating the industry (e.g. through the implementation of the Business Non-Fiction podcast)

- co-creation a long-term brand marketing strategy- development and implementation of a communication vision- supervision of the press office- implementation of non-standard activities in the field of new business- implementation of activities in the field of public relations, content marketing, event marketing and digital marketing- monitoring the marketing activities of competitors- analyzing the effectiveness of the particular marketing activities

1) Conducting "Psychology in marketing" course (Summer semester 2019/2020)2) Conducting "Multimedia presentation as a form of public speaking" course (Winter semester 2017/18; winter semester 2018/2019; 2019/2020)3) Co-runing of "Educational leadership" course in english (Summer semester 2016/17)

Apart from the responsibilities I got as a Senior Marketing and e-Learning Specialist, my senior role involve:- close cooperation with Business Development Team (producing content related to sales goals and prospects' behavior)- producing content and managing product knowledge base- being the person responsible for company blog - writing, editing and coordination (WordPress, Pimcore; runnig company profile od Medium platform)- creating and executing a regular publishing schedule and looking for external content partners (establishing relations, guest posting)- actively participating in developing content marketing strategy- strategic and creative help for whole the marketing team- propagating standard processes and guidelines for content & visual materials- marketing support for Synerise's partnership programs- market analysis and monitoring

Synerise is a marketing cloud equipped with all the tools for B2C & B2B enterprises to successfully manage their customer relationships at scale and in real time. It combines AI enhanced customer intelligence with personalized omnichannel communication. Synerise enables businesses to track and gain insights from the interactions they have with customers whether on websites, in mobile apps, offline stores, POS, social media, email, loyalty programs, ERP, live chat, and many more.I am responsible for:- designing educational content for the purposes of the e-learning project- support in creating commercial and educational materials (blog posts, business presentations)- strategic and creative support for the marketing team- marketing support for Synerise's partnership programs

- preparing informational and promotional materials- organization of both internal and external events and internal trainings- marketing content production (sales presentations etc.)- taking care for company’s website, intranet and social media- implementation of of tasks planned in the marketing strategy (including support in the company's rebranding done due to company's merger)- coordinating work within the suppliers (working with graphic designers etc.)- analysis of customer needs, gathering information concerning potential customers- conducting of market research

The main purpose of Mała Psychologia portal is to popularize psychological knowledge based on scientific evidence. We realize it mainly through writing articles, translating foreign publications and reviewing psychological books. Our key mission is to systematically support the development of psychology. By increasing awareness of its importance, activating society, deconstruction of myths that have arisen around it, as well as integration of the psychological community and cooperation with many experts, we want to impact the continuous improvement of scientific psychology.In our editorial office I am responsible for:- writing articles concerning andragogy area, mainly on e-learning and training topics- substantive and stylistic editing of the submitted texts- marketing strategy planning- preparing documents, presentations, infographics on the current needs of the portal- supporting the process of creating a "Can you prove it? Ask for an evidence!" campaign (https://www.facebook.com/kampaniadowodzikjest/)- co-organizing March for science in Poland 2018 (http://www.marszdlanauki.pl/)- co-creating the "Dedukacja" application (application created for the needs of "Edukaton-half truths is the whole lie" hackathon, awards won: youth special jury award, Gamedev.js award)Chosen articles:- E-learning w biznesie. Wprowadzenie.https://www.mala-psychologia.eu/wpis/e-learning-w-biznesie-wprowadzenie- Nierówności społeczne w dostępie do edukacjihttps://www.mala-psychologia.eu/wpis/nierownosci-spoleczne-w-dostepie-do-edukacji- E-learning. Historia i współczesność.https://www.mala-psychologia.eu/wpis/e-learning-historia-i-wspolczesnosc- E-learning a kapitał ludzki w przedsiębiorstwach. Wdrażanie systemu w podmiocie gospodarczym.https://www.mala-psychologia.eu/wpis/e-learning-a-kapital-ludzki- Części składowe szkolenia e-learningowegohttps://www.mala-psychologia.eu/wpis/czesci-skladowe-szkolenia-e-learningowego

- support of audit work on verifying the operation of control mechanisms (tests of design and implementation, tests of operating effectiveness) - preparing market research for department projects- documentation translations (english)- support of department work projects (information risk management).

- job advertisements posting- support in implementation of recruitment projects- scheduling candidates for recruitment meetings - telephone recruitment of junior level employees - archiving of documents and personal files- support in customer orders (staff demand) - support in remote recruitment - preparing of employee personal files

- analysis of competitiive companys' offers - support in the preparation of promotional materials - support in research preparation (focus groups)- support in business development (analysis of customer needs, gathering information concerning potential customers)

Phd Student, Adult Continuing Education And Andragogy

Postgraduate Studies, Digital Marketing

Master'S Degree, Andragogy, Non-Formal Adult Education- Organising And Conducting Trainings 5/5

Activities and Societies: Klub Wystąpień Publicznych UW (Warsaw University Public Speaking Club) - Management Board MemberDiploma thesis.

Bachelor'S Degree, Education, Adult Continuing Educaton And Andragogy

Diploma thesis: Motivation in becoming a volunteer