Marta Miravet Email & Phone Number

Spain

Barcelona, Cataluña, España

Having brand management background I moved to a new role to improve digital media strategies across brands and markets.- Build media strategies for Southern Europe cluster (Spain, Portugal, Italy)- Brief Annual Media Plan and coordinate implementation between brands and media agency- Lead full funnel PM in Amazon and Retail Media to reach ROAS objective working closely with sales and brand teams- Regular follow up of campaigns for continuous improvements and testing with media partners (Google, Teads, Meta) to keep up to date with new optimization technologies- Ensure campaign reports, define KPIs for success and learnings delivery - Lead Social Media planning, paid strategy and influencer marketing activation

Barcelona, Cataluña, España

I had the chance to develop a local heritage brand leader in the tea category via:- Campaign development for Hornimans from brand compass to TVC and digital support (#TeFaltaUnHornimans)- Establish annual media plan and execution to keep brand's health on track- Innovation project leader of cross functional teams and markets- Successful launch of Jengibre Bienestar range (x3) leading project from concept to production, coordinating cross functional team and trade story delivery- Consumer insights and testing for fact based re-design of functional range- Rollout of sustainable packaging initiatives in collaboration with global stakeholders- Brand Plans and innovation roadmap creation aligned with sales teams for upcoming 3 years- Regular market and brand performance analysis for agile decision making- A&P and P&L supervision

Barcelona Y Alrededores, España

During this role I had the opportunity to work on an international brand with different responsibilities:- Lead Joint Business Plan creation aligned with brewers partner (Bosch)- Follow up of annual Business Plan (JDE x Bosch) with local and global stakeholders of both companies- Build innovation roadmap and new format strategy following fact-based analysis of market opportunities- Project Leader for new launches in Spain & DTC: total of 8 NPDs- Annual media planning and execution of ATL and BTL activations (360º) for both brands- TVC creation leveraging on brand ambassador to improve brand's consideration - Digital media strategy to support DTC and Performance (SEM, Display, SM, Amazon Search)

Barcelona Y Alrededores, España

- Make sure to reach SOS, NPD listings and promotions across stores- Maximize visibility of our brands and sell in via secondary placements- Find and negotiate opportunities in terms of portfolio, promo and secondary placements

Barcelona, Cataluña, España

- Market analysis for monthly reporting- Support 360º activations for L'Or and Tassimo by asset development across channels- DTC promo plan implementation for L'Or and Tassimo- Yearly budget management

Barcelona

- Create sustainability report covering all related actions and their impact- Manage communication with NGO's (Ayuda en Acción) and other alliances

- Coordinate Social Relations Managers of all areas to follow up on montlhly reports- Support internal events organization and actions to improve engagement of employees

Compras

- Develop complete Welcome Kit to optimize process of registering new suppliers - Collaborate with all departments involved to find areas of improvement in the process

Marketing

- Manage design and production of instore media- Participate in asset delivery for campaign

Master'S Degree, Dirección Estratégica De Marketing Y Ventas

Bachelor Of Arts - Ba, Business Administration

Grado En Administración Y Dirección De Empresas

Abitur 2014