Marta Miravet Email and Phone Number
Marta Miravet is a Senior Brand Manager Chupa Chups Iberia at Perfetti Van Melle. She possess expertise in microsoft word, microsoft excel, microsoft powerpoint, mercadotecnia, teamwork and 8 more skills. She is proficient in Français and English (Certificate in Advanced English and Vantage Cambridge Business English). Colleagues describe her as "Marta es una persona que siempre da lo mejor de si, muy atenta y orientada a los resultados. Cuando de ayudar se trata, siempre tiene la mejor disposición y ánimo para hacerlo. Da mucho gusto trabajar con ella." and "Ha sido un placer tener a Marta a mi lado en JDE. Realizó un traspaso excelente cuando llegué a la compañía. Es capaz de mantener un control transversal de las marcas e incluso realizar tareas que trascienden de su rol. Su habilidad para presentar resultados es excelente y sus conocimientos de marketing son admirables. Marta me ha demostrado día tras día que es una gran profesional."
Perfetti Van Melle
View- Website:
- perfettivanmelle.com
- Employees:
- 11204
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Senior Brand Manager Chupa Chups IberiaPerfetti Van MelleSpain
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Sr Brand Manager Chupa ChupsPerfetti Van Melle Nov 2024 - Present
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Digital Media ManagerJde Peet'S Jul 2023 - Nov 2024Barcelona, Cataluña, EspañaHaving brand management background I moved to a new role to improve digital media strategies across brands and markets.- Build media strategies for Southern Europe cluster (Spain, Portugal, Italy)- Brief Annual Media Plan and coordinate implementation between brands and media agency- Lead full funnel PM in Amazon and Retail Media to reach ROAS objective working closely with sales and brand teams- Regular follow up of campaigns for continuous improvements and testing with media partners (Google, Teads, Meta) to keep up to date with new optimization technologies- Ensure campaign reports, define KPIs for success and learnings delivery - Lead Social Media planning, paid strategy and influencer marketing activation -
Brand Manager Hornimans, Beans & NatreenJde Peet'S Jan 2022 - Jul 2023Barcelona, Cataluña, EspañaI had the chance to develop a local heritage brand leader in the tea category via:- Campaign development for Hornimans from brand compass to TVC and digital support (#TeFaltaUnHornimans)- Establish annual media plan and execution to keep brand's health on track- Innovation project leader of cross functional teams and markets- Successful launch of Jengibre Bienestar range (x3) leading project from concept to production, coordinating cross functional team and trade story delivery- Consumer insights and testing for fact based re-design of functional range- Rollout of sustainable packaging initiatives in collaboration with global stakeholders- Brand Plans and innovation roadmap creation aligned with sales teams for upcoming 3 years- Regular market and brand performance analysis for agile decision making- A&P and P&L supervision
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Brand Manager Tassimo & Marcilla Dg CompatiblesJde Peet'S Jan 2019 - Dec 2021Barcelona Y Alrededores, EspañaDuring this role I had the opportunity to work on an international brand with different responsibilities:- Lead Joint Business Plan creation aligned with brewers partner (Bosch)- Follow up of annual Business Plan (JDE x Bosch) with local and global stakeholders of both companies- Build innovation roadmap and new format strategy following fact-based analysis of market opportunities- Project Leader for new launches in Spain & DTC: total of 8 NPDs- Annual media planning and execution of ATL and BTL activations (360º) for both brands- TVC creation leveraging on brand ambassador to improve brand's consideration - Digital media strategy to support DTC and Performance (SEM, Display, SM, Amazon Search)
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Graduate Program: Sales Force RepresentativeJde Peet'S Oct 2018 - Dec 2018Barcelona Y Alrededores, España- Make sure to reach SOS, NPD listings and promotions across stores- Maximize visibility of our brands and sell in via secondary placements- Find and negotiate opportunities in terms of portfolio, promo and secondary placements
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Marketing L'Or & Tassimo TraineeJde Peet'S Jan 2018 - Oct 2018Barcelona, Cataluña, España- Market analysis for monthly reporting- Support 360º activations for L'Or and Tassimo by asset development across channels- DTC promo plan implementation for L'Or and Tassimo- Yearly budget management
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Corporate Social Responsibility Dual StudentLidl España Mar 2017 - Aug 2017Barcelona- Create sustainability report covering all related actions and their impact- Manage communication with NGO's (Ayuda en Acción) and other alliances -
Human Resources Dual StudentLidl España Aug 2016 - Mar 2017- Coordinate Social Relations Managers of all areas to follow up on montlhly reports- Support internal events organization and actions to improve engagement of employees
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Procurement Dual StudentLidl España Feb 2016 - May 2016Compras- Develop complete Welcome Kit to optimize process of registering new suppliers - Collaborate with all departments involved to find areas of improvement in the process
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Marketing Dual StudentLidl España Aug 2015 - Nov 2015Marketing- Manage design and production of instore media- Participate in asset delivery for campaign
Marta Miravet Skills
Marta Miravet Education Details
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Dirección Estratégica De Marketing Y Ventas -
Business Administration -
Grado En Administración Y Dirección De Empresas -
Deutsche Schule BarcelonaAbitur 2014
Frequently Asked Questions about Marta Miravet
What company does Marta Miravet work for?
Marta Miravet works for Perfetti Van Melle
What is Marta Miravet's role at the current company?
Marta Miravet's current role is Senior Brand Manager Chupa Chups Iberia.
What schools did Marta Miravet attend?
Marta Miravet attended Universitat De Barcelona, Fachhochschule Südwestfalen, Fedaedu German Business School, Deutsche Schule Barcelona.
What skills is Marta Miravet known for?
Marta Miravet has skills like Microsoft Word, Microsoft Excel, Microsoft Powerpoint, Mercadotecnia, Teamwork, Business Strategy, Management, Spanish, Redes Sociales, Minorista, Microsoft Office, Trabajo En Equipo.
Who are Marta Miravet's colleagues?
Marta Miravet's colleagues are Armando Marco Fusco, Kellie Lockwood, Pietro Anfuso, Dipesh Ghosh, Magesh S, Daramola Akeem, Hassam Ansari.
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