- Establish shared vision across the company in line with enterprise strategy and priorities- Product management and Product design for CRM and Programmatic activations driving mass personalization at scale and a cohesive omnichannel experience throughout the sales funnel- Lead multidisciplinary team throughout the ideation, technical development and launch of CRM and Programmatic activations and Media Planning space- Drive Product development integrating usability studies and user research findings into the requirements to drive user satisfacction- Establish and analyze metrics to measure success of the Product- CEO Awarded 2022, given to the top 0.5% employees that excell results

- Responsibility for scoping of IT project, project planning and budgeting- Internal commercialization of project defining go to market and priorities among brands/countries and stakeholders- Definition and tracking of KPIs to measure project success- Analyzing risks, technical dependencies and validating expected benefits- E2E Management and coordination of an international, multicultural, and cross functional team (+200 people throughout 1 year considering internal and external verndors) - Communication and stakeholder management- Facilitating user acceptance test of new system against pre-determined acceptance criteria- Roll-out of a high-quality system

Finance Manager of Skin Care (Olay), Color Cosmetics (Max Factor) and Baby Care (Dodot-Pampers) Iberia and Italy. Main responsibilities:- Business management: Business Intelligence and Risks/Opportunities assessment to ensure right decision-making. Brand strategy analysis with go-to-market glide path deployment. Monthly financial dynamics analysis, planning and reporting. - Market Initiatives: Diverse analysis to ensure the right strategy for each segment - Promotions' ROI, Trade Margin, Portfolio, Pricing Curves, In-Store executions, NPI, etc.- Budget Control: Trade spending optimization and tracking, working along with Marketing and Sales.

• Demand Planning: Managing of sales forecast for Olay, Max Factor Bands in Spain and Portugal, assembling and analysing all pertinent data (historical sales, market trends, seasonality, promotions, measuring the impact of forecast accuracy…) • Market initiative leader for Olay, Max Factor Brands: Contributor for new initiatives base plan creation, jointly with a multi-functional team. Ensuring smooth kick off in each country for new initiatives and promotional activities. Leading Initiatives reviews, compiling data and measuring performance, giving support to customers in the implantation of new launches, product improvements, etc., under a logistics point of view• Manage inventory targets: Optimization of inventory levels, matching market needs with inventory level targets, inventory reduction for non-performing inventory.