Marta Piec Email & Phone Number

Poznań, Pl

Responsible for strategy and leadership of NIVEA MEN in Eastern Europe

Full scope responsibility for NIVEA Brands: Face Care, Face Cleansing and Lip CareReporting to Marketing Manager and direct status reporting to Region and Beiersdorf HQManaging product portfolioDeveloping local communication and product strategy for number one Brands in polish marketResponsible for product launches and re-launches, including: potential analysis, pricing, planning, design, artworks, implementation, improving market position and effectiveness of sales, monitoringLeading 360 campaigns: TVC, press, digital, press, OOH and ambientSales Team and Shopper Team support for best sell-in results and store executionDaily cooperation with ATL, Digital and Media AgenciesBroad knowledge of cosmetics and market trendsAnalysis of both internal & market data on daily basis, including: AC Nielsen, GfK, Millward Brown, Bone, key customers and competitors actions

MarketingManaging and creating image for key international cosmetics brands such as: Corine de Farme (Baby, Kids, Skin & Body Care), Evian (Natural mineral spray water) and Inessance (Perfume)Optimizing the profitability of brandsCreating marketing strategy and planning products implementation Budget executionDefining distribution strategy and concepts of product communicationOptimizing product portfolio and managing stockCreation of a new ordering systemCoordinating delivery and complaints processAnalyzing the market potential for new productsDeveloping procedure for the introduction of a new product on the market Creating a new categorization for brandsParticipating in products creation for brands and private labelDaily collaboration with the French Company HeadquartersSupervising the work of Marketing AssistantTrade Marketing / SalesBuilding coherent communication in order to maximize sales potentialCreating price calculations and price listsAnalyzing competition and creating benchmark tablesSupporting Sales Team through coordinating Trade Marketing activities and promotions Conducting product trainings for new employeesTraining Sales TeamVisualCreating new visual identity for Forte SwedenDeveloping the o cial company catalougeParticipating in the development of a new company websiteCoordinating Corine de Farme websiteDesigning and translating labelsCreating corporate presentationsDaily cooperation with graphic designers on designing all company and brand materials : POS, online projectsPR / Social MediaCoordinating the work of PR agencyManaging Social Media profile for Corine de FarmeCooperating with The Walt Disney CompanyBuilding a reliable brand image by creating a cooperation program with midwivesCreating the beauty box concept for journalists and top cosmetics bloggers

Polska

Managing premium brands by improving their market position and increasing the effectiveness of sales Developing and implementing marketing strategy for the brandMonitoring the effects of individual processesWorking with luxury brands’ collections: preparing samples, catalogues and fabricsBroad knowledge of the assortment, special features and trendsContracting individual brands, negotiations and implementation of sales campaignsOrder management: creating prints orders, forms and price listsDirect interaction with the client at all stages of branding: research, planning, implementation, effects controlDeveloping a good relationship with the target marketCooperation with manufacturers of the brands regarding orders, stocking deadlines and complaints Monitoring and analysing market data connected to the the industry, key customers and competitors' actions (ERP sytem - prices, communication patterns, best practices comparison)Preparing marketing and sales reportsPreparing the brands and products presentationsConducting training regarding technology and new collections to the key customersCreating advertising campaigns and controling products exposure at points of salesActive cooperation with the Department of Marketing in the development of websites, promotionaland press materials, creating e-commerce strategyCreating communication strategies in social media, descriptions of the individual products and the collectionProject management of sportofino.pl through digital communicationOrganizing fashion shows and presentations of the collection at golf tournaments, fashion and ISPO fairs

Wielkopolska

Implementation of the company’s marketing strategyCreating brand and products imageSupporting the sales department through the estimation of market opportunities for key productsPlanning products location in the shopsDecorating shops and windows in the Greater Poland Area, including seasonal projects and promotions Supervising decorators’ work in the individual storesSupporting the openings of new subsidiariesPlanning and preparing seasonal decorations projects as well as associated material budget

Poznań

Organizing charity eventsDeveloping media and promotional campaignsComprehensive creation of advertising materials, including: posters, invitations and bannersPreparation and execution of the budgets for individual eventsFinding sponsors to support local and national projects

Master'S Degree, Psychology

Major - Work, Marketing and Advertisement Psychology

Interior Architecture

Education record

Activities and Societies: Theatrical group and workshop Individual profile - biology, math and languages

Education record