I currently hold the position of Head of Digital in all creative agencies of the parent company LADV: https://ladv.es/-Doctora Moss- Paradigma Barcelona - Paradigma Health- LANA- DIMENSIÓN- PIT

Definition, conceptualisation and execution of digital marketing and strategic communication strategies through research and analysis of the client, the target and the market and the subsequent planning of the most appropriate digital products for each client thanks to the collaboration with multidisciplinary digital teams (Brand, Marketing Automation, among others).Clients and projects:TINSA: Growth and creative manager.DUFRY leader on behalf of the Strategy team of the account in its loyalty programme "RED by DUFRY" at international level. Strategic and creative work in all business categories of the company.MAPFRE (Project Manager Profiling within SFMC)CCEP (Coca Cola Europacific Partners): in its Costa Coffee business unit, project leader for digital transformation, workshop development and digital strategy.PRE-SALES support: creation and leadership of pre-sales proposals in various sectors and clients, working transversally with the different areas of the company (Strategy presales lead)

I was leading the digital transformation of the company. I lead the areas of Innovation and Marketing and transversal company strategy.Development and implementation the Strategic marketing plan Development and implementation Social Media Strategy Innovation proposals / workshops for the company staff Strategy, consumer insights and market researchLaunch new services (e-commerce, webapp between others) Design social media creatives and different digital pieces Coordinate web/webapp development with technology providers.Create all marketing promotions and coordination with Sales department Rebranding (logo & brandbook)Creation of usability workflows (draw.io/Figma) Implementation agile tools (Notion, MIRÓ)Create mockups before developing the different modules within OdooManage the customer experience (field work with sales executives, research, analysis)Transformation of internal processesCollaboration with other major brands in the sectorImplementation of innovative actions for the companySearch for funds for innovation and technological developmentsResponsible for optimising processes in all company departmentsTechnological implementation in warehousing and deliveryResponsible for digital marketing and campaigns (SEO, SEM, RRSS, CRM)Development of new distribution strategies and warehouse automation together with the logistics managerCompany overview, serving as co-head of operationsResponsible for deciding the company's key clients, establishing strategies and expanding channels.Monitoring of distribution routes to decide which areas to expand service to other areas

Within the company McCANN I worked as Account Supervisor within the creative-technological projects of the clients Mastercard IBERIA (Spain and Portugal) and Coca-Cola Digital. My biggest learning was working with a client at the level of Mastercard, organizing the projects with the managers of other countries worldwide (New York, France, Germany, Portugal, UK among others) and manage the scalability of each of the projects.Continuous feedback with the clientsPresentations, showcases, calls and meetings in english language Development and implementation Social Media Strategy Coordinate technology providers and teamsMarket research and consumer insightsTeam of digital consultants under my chargeHard work with Planning Area, being part of the Planning team in some cases Oversee all digital strategyCustomer experience and relational marketing (Mastercard Priceless) Manage a team composed by 7 account executivesManage projects with Mastercard affiliates (Aple, UEFA, RIOT Games, Disney)Reporting media metrics (collaborating with media agencies)

I started as a Digital Account Executive. Soon my situation changed to be an Account Supervisor and reduce time-to-market in different accounts within the company. My main task was to solve and detect problems within the teams and with the clients as to why something specific was not working.In addition, I worked with IT in different development projects.Reception of project briefing to evaluate them with the different teams involved (UX/UI-IT-Design-Production).Project management with agile toolsManage the Hawaiian Tropic Ambassador Plan (influencers) Member of New Business teamElaboration of usability flows, mapping of all websites, landing pages and digital projects.Expertise in UXUI team management, development (front,back,data) Presentations and meetings with clients in englishManage Google Adwords, Analytics and Social Media channels Oversee a team of account executives

My incorporation to Codere Apuestas was with the objective of leading the onmichannel strategy and focusing all the efforts and strategy on boosting the digital channels and creating a new website and an app to be able to compete with the companies in the sector.Rebranding leader Establishing a strategy for both Spain and LATAM expansion.Responsible for the search and management of sponsors within the gaming and videogames sector.Agencies coordination (creative, media, production) Supervision of creative pieces.Elaboration of strategy, consumer insights.lmplementation within the Codere.es app and website a new sports betting category within the eSports sector.Launch of sponsorship with Real Madrid C.F both digitally and operationally. Introduction of the digital mindset in a company that until that moment had not worked in the digital area.

I was account executive r in the FIWARE project (open source platform for startups that offers APIS to integrate into their applications). Project founded by European Comission and Telefonica.Management of international projects within the categories of Smart Cities, Agrifood, IoT, Power BI among others.Management of events in the digital part at international level (Europe and America) with attendance to them for supervision (Smart City Expo World Congress, Campus Party Utrecht 2016 among other events of the European Commission).Coordination of various customer segments at European level (Italy, Germany, UK, Finland ) through platforms such as Basecamp and Teams with dailycalls between various countries.Organization and management of digital interviews at events for start-ups and coordinators, as well as members of the European Commission.Attendance to the following events in person:- FIWARE Roadshow Pamplona-Pamplona, Spain.- Smart City Expo World Congress- Barcelona, Spain- CreatiFI Open call 1 Final Pitching Days- Barcelona, Spain -fi@Coimbra- Boost Cities and Startups with Future Internet event- Coimbra, Portugal