In 2018 I took on the challenge of leading the marketing of two international casual dining brands, TGI Fridays and Wagamama, and our fast casual brand, Olemole.My main milestones were the following:- Managing and leading a team composed by a brand manager, a product manager and a local store marketing manager.- Designing and implementing the marketing plan of the brands and their execution.- Reporting to the international team.- Planning, preparing and managing the budget of the department.- Analysis and evaluation of the actions taken.- Working together with the digital marketing team to develop the digital strategy and its execution, with a strong emphasis on social media and an influencers' plan.

- I feel very proud of having created and developed a team from the beginning, which remains stable today: A social media manager who manages four social media specialists, a digital project manager who manages two webmasters, and a senior SEO/ASO and CRO specialist.- I was responsible for developing and executing the digital marketing strategy for the brands in the portfolio: Starbucks, VIPS, Ginos, TGI Fridays, Wagamama, Club Vips, etc.- Strategy, execution and internal management of social media becoming sector leaders in both recruitment and engagement. In 2018, Starbucks received the award to the best brand by #Thebestdigitalrestaurants.- I was in charge of planning the strategy, purchasing, monitoring and measurement of both online and offline media.- I was part of the team responsible for the creation of the Club Vips App, the most advanced and successful app in the restaurant sector so far. - Responsible for the development of a dashboard with the main KPIs of all the digital assets, i. e. their tracking, reporting and optimization by the brands.- I was a member of the company's internal Digital Transformation Committee. Its main goal was to build the path from multichannel to omnichannel.- I was the representative of Grupo VIPS in the media forum of the Spanish Association of Advertisers.- IE CAT: Representative of Grupo VIPS. A series of events programmed and given by the Instituto de Empresa to help advertisers in their digital transformation.

Activity: Projects and digital campaigns- Leading the agency's large accounts team and developing new businesses.- Responsible for implementing work processes to ensure quality and excellence in customer service, as well as efficiency and profitability for the agency.- I gave integral advice to optimize the client's investment in digital media.- Clients: Carrefour, Vodafone, Endesa, Diageo, Samsung, Mahou, etc.

Activity: Projects and creative digital campaigns- Responsible for managing the agency's accounts, ensuring that long-term relationships between the client and the organisation are successfully maintained.- Development of new business.- Clients: Nokia, Barclays, Ferrovial, Amstel, Mercedes, Camper, Diesel, Atlético de Madrid, Greenpeace, La Caixa, Levi’s, Ballantine’s, Vodafone, Ono, Burger King, Honda, etc.

Project leader- I specialised in web projects that required a high technological component.- I focused on organising and motivating the team, as well as the exhaustive control of timings.- Clients: Vía Digital, City Council of Madrid, ya.com, Xfera, Telemadrid, TPI, etc.

Activity: Projects and digital campaigns- Support to the account management to manage and develop the Telefónica account, which represented 95% of the agency's turnover.- Clients: Movistar, MoviLine, Telefónica Servicios Móviles, Cutty Sark, etc.