Marta Torre Email & Phone Number

Zurique, Suíça

As an Operations Specialist, I manage educational tours for North American students traveling to Europe, primarily focusing on Italy, Greece, and Portugal. My role involves ensuring smooth operations, enhancing customer experiences, and fostering collaboration across departments to deliver memorable tours. Key Responsibilities:• Operations Management: Strategically plan and coordinate activities, meals, and guided tours, ensuring alignment with cost and quality standards.•… Show more As an Operations Specialist, I manage educational tours for North American students traveling to Europe, primarily focusing on Italy, Greece, and Portugal. My role involves ensuring smooth operations, enhancing customer experiences, and fostering collaboration across departments to deliver memorable tours. Key Responsibilities:• Operations Management: Strategically plan and coordinate activities, meals, and guided tours, ensuring alignment with cost and quality standards.• Tour Ownership: Manage the overall tour flow, prioritize exceptional customer experiences, and monitor key quality metrics (NPS, overall experience, and stay ratings). Conduct pre-departure calls with Tour Directors to provide essential details and ensure preparedness. Address last-minute itinerary changes by consulting stakeholders and determining the best course of action.• Risk and Safety Management: Manage on-tour emergencies, and collaborate with Tour Directors, Sales, and the Safety team to resolve issues, mitigate risks, and implement service recovery when needed. Respond to customer evaluations to enhance safety and experiences.• Communication and Customer Experience: Deliver customer requests and preferences by maintaining clear communication with suppliers and Tour Directors. Support our Sales counterparts in the US and Canada with expert product knowledge about their specific customers' tours and adequately prepare our customers before traveling.• Quality and Project management: Proposing improvements to existing activities and tours to enhance the overall experience, while identifying opportunities for process improvements.• Cross-Functional Collaboration: Working with procurement, tour optimization, market development, sales, flights team, tour directors, and regional offices to align on goals and strategies. Show less

Porto, Portugal

• Managing all aspects of marketing automation (Salesforce and Hubspot) projects from concept to launch, including project planning, budgeting, resource allocation, and risk management. • Collaborate closely with a team of UX/UI designers, copywriters, SEO specialists, developers, and digital marketing specialists (including teams on freelance) to improve digital experiences.• Ensure the team effectively uses project management software and tools for managing projects.• Set up a… Show more • Managing all aspects of marketing automation (Salesforce and Hubspot) projects from concept to launch, including project planning, budgeting, resource allocation, and risk management. • Collaborate closely with a team of UX/UI designers, copywriters, SEO specialists, developers, and digital marketing specialists (including teams on freelance) to improve digital experiences.• Ensure the team effectively uses project management software and tools for managing projects.• Set up a brand-new work environment in ClickUp and defined and optimized new organization and operation processes. Show less

Porto, Portugal

• Managing the implementation of e-commerce projects on Shopify and WooCommerce, ensuring seamless execution and optimal functionality for clients.• Operating as the lead point of contact for any matters specific to all Shopping Builders projects, while building and maintaining strong, long-lasting client relationships by continuously proposing solutions that meet their objectives.• Fostering collaboration within cross-functional teams of designers, SEO Specialists, and developers, both… Show more • Managing the implementation of e-commerce projects on Shopify and WooCommerce, ensuring seamless execution and optimal functionality for clients.• Operating as the lead point of contact for any matters specific to all Shopping Builders projects, while building and maintaining strong, long-lasting client relationships by continuously proposing solutions that meet their objectives.• Fostering collaboration within cross-functional teams of designers, SEO Specialists, and developers, both in-house and freelance, to deliver successful digital experiences.• Daily supervision, management, and motivation of team members, promoting a high-performance culture while closely monitoring and optimizing team efficiency.• Execute regular testing on multiple platforms and devices to ensure that quality standards are met.• Ensuring the effective utilization of project management software and tools, facilitating seamless project tracking and communication within the team.• Set up a brand-new work environment in ClickUp and defined and optimized new organization and operation processes. Show less

• Responsible for the day-to-day management of various digital projects, including site launches, digital marketing, and influencer campaigns.• Managing and delivering projects’ digital lifecycle within quality, time, and budget requirements, while monitoring progress.• Collaborating with internal teams to design, develop and implement digital products.• Conducting post-project evaluation.• Preparing status reports by gathering, analyzing, and summarizing relevant… Show more • Responsible for the day-to-day management of various digital projects, including site launches, digital marketing, and influencer campaigns.• Managing and delivering projects’ digital lifecycle within quality, time, and budget requirements, while monitoring progress.• Collaborating with internal teams to design, develop and implement digital products.• Conducting post-project evaluation.• Preparing status reports by gathering, analyzing, and summarizing relevant information.Projects: BMcar, Câmara Municipal de Matosinhos, Next Level Fairs, Rota Vicentina, Seafair Miami, TempDev. Show less

Porto

• Building and executing social media & content strategies aligned with business targets.• Writing and scheduling social media content (Facebook, Instagram, LinkedIn, Pinterest) for clients.• Creating content calendars.• Website copywriting contribution for company web pages.• Writing keyword centric and long-form articles.• Generating content & social media reports.• Researching the influencer marketing landscape and organizing influencer campaigns for clients.

Porto E Região, Portugal

• Designing and implementing social media strategy to align with business goals.• Copywriting for online and offline channels.• Optimizing content according to SEO and Google Analytics insights.• Analyzing web traffic metrics and creating weekly reports.• Developing a digital marketing strategy for the new packaging online store.

• Implementation of marketing campaigns for the UK market.• Responsible for the online communication and event planning of the Covet London showroom.• Designing and implementing strategic business plans that expand the company’s customer base and ensure brand presence in the UK through a wide range of online and offline marketing channels.• Editor-in-Chief of London Design Agenda.• Product Specialist for Interior Design Projects.

Porto E Região, Portugal

• Responsible for all inbound marketing strategies including social media, blogs, and lead generation.• Editor-in-Chief of 8 blogs.• Collaborating with the brand, product, and sales managers to create promotional concepts.• Representing the brand in international fairs: IMM and Salone del Mobile.• Responsible for the content and press relations strategies for the company's major international events and fairs: Maison et Objet, Salone del Mobile, IMM Cologne, ICFF, and 100%… Show more • Responsible for all inbound marketing strategies including social media, blogs, and lead generation.• Editor-in-Chief of 8 blogs.• Collaborating with the brand, product, and sales managers to create promotional concepts.• Representing the brand in international fairs: IMM and Salone del Mobile.• Responsible for the content and press relations strategies for the company's major international events and fairs: Maison et Objet, Salone del Mobile, IMM Cologne, ICFF, and 100% Design.• Optimizing copy and landing pages for SEO.• Performing ongoing keyword research including discovery and expansion of keyword opportunities.• Creating weekly and monthly reports on SalesForce and Data Studio. Show less

Francelos

• Social media management.• Copywriting.• Market Research.• Digital Marketing and Communication campaigns, for companies and clients.• Customer portfolio management.

Porto E Região, Portugal

• Brand Communication Plan - First Only Talent;• Communication Plans for International Events;• Business Plan for the Centro Nacional de Competências dos Frutos Secos;• Market research and analysis.

Master'S Degree, Marketing, 16/20

Postgraduate Programme, Business Communication, 16/20

#14 in the 2017 Eduniversal Best Masters ranking. #33 in the Financial Times European Executive Education Ranking.

Erasmus +

Participation in the European student exchange program held in the third year of licentiate for a period of 5 months in Czestochowa.

Bachelor'S Degree, Business Communication, 16/20