Marta Wheeldon Email & Phone Number

Sydney, New South Wales, Au

As a Senior Leader in Coliv and BTR, I oversee all aspects of operations and manage over 1300 keys across Sydney and Melbourne at the largest property management business in Australia.Driven by sales, I leverage my expertise in revenue management to optimize asset profitability.My focus lies in scaling the business, implementing efficient procedures, and ensuring seamless operations.

North Sydney, New South Wales, Au

Responsible for achieving revenue targets, market share, and maximising demand generators across the group. Key activities include setting budgets and annual KPIs, overseeing all distribution channels, supporting the hotel teams, and generating revenue reports and annual business plans for the main stakeholders.Achievements:-Successfully developed and led the distribution and pricing strategy for three hotels (509 keys) across different states (VIC, QLD & NSW).-Led the implementation of a new property management system across the group and coordinated its integration with third-party suppliers.-Led the migration of a new Booking Engine and GDS platform for the group.-Oversaw the development of the data intelligence dashboard using Power BI to streamline revenue operations and effectively access data in real-time.

Melbourne, Victoria, Au

Responsible for the revenue and distribution of the NSW & QLD cluster at Veriu Group following the acquisition and expansion of the organization from five hotels to 19 properties (457 keys). Successfully maximized performance across all revenue streams by analyzing data and making decisions regarding pricing and inventory in each state and location. Prepared daily, weekly, and monthly pick-up and forecast reports, as well as annual budgets for all hotels.Achievements:-Successfully supported the expansion of the brand and the merging of two independent hotel groups by taking additional properties under my portfolio, assisting with the consolidation of the price and distribution strategy.-Project-managed the property management system merge with a new hotel group.-Provided strategic support in the opening of the new and largest hotel (Veriu Green Square).

Melbourne, Victoria, Au

As the company's first revenue manager, I was responsible for developing and streamlining the pricing strategy for the group from scratch in addition to maximising all revenue streams. Prepared daily, weekly, and monthly pick-up and forecast reports. Prepared annual budgets for all hotels.Achievements:- Successfully achieved RevPAR growth and exceeded budget targets for the group.- Led the refurbishment of the most profitable hotel of the group, Veriu Central.- Opened one of the top-ranked hotels in Sydney, View Broadway.- Centralised and overviewed the head office central reservations operations. - Finalist of NSW TAA Awards in 2017 and finalist of HM Awards in 2018

Ultimo, New South Wales, Au

Led all reservations operations, including supervising and directing the reservations team. Oversaw revenue management and distribution strategy of the hotel and managed day to day yield operations, continuously exceeding all budget targets. Analysed the hotel’s historical data and created and developed new pricing strategies. Successfully engaged team members to create a revenue aware culture that helped to maximise hotel ancillary revenue.

Ultimo, New South Wales, Au

Ultimo, New South Wales, Au

Stamford, Ct, Us

Customer satisfaction control/audits at leading Spanish and Southern European hotel chains and cruise ships operations Conduct surveys/interviews, table suggestions/complaints and compile reports Translating into Spanish from different languages: English, German, Italian and French.References available upon request

Postgraduate Diploma Of Tourist Guide

Masters In Tourism Management And Administration

Diploma Of Tourism