Responsible for strategizing and delivering sustainable growth based on consumer market and retailers insights with a strong Marketing, Trade & Digital plan off and online. I strive to strengthen and protect brand equity and ensure its consistency in all consumer touchpoints. I set the frame and clear investment priorities and guide, develop and motivate the 360 team to execute a winning plan. KEY RESPONSIBILITIES:- Be the orchestra leader of the 360 Marketing, Trade and Digital team to deliver a winning brand plan- Define the brand frame/strategy and growth plan using local consumer, market and retailers’ insights and guidelines from Zone and DMI- Ensure consistent 360 approach to brand expression and execution across channels- Drive core pillar growth and identify further opportunities to hack growth- Define the brand Media, Digital, Trade strategies to maximize sales and build brand equity - Set, manage and follow up the annual Mktg budget with inputs from finance, markets & zone; accountable for FPP and its optimization in line with strategy and objectives- Set D2C best strategy and plan, together with Digital Team- Be the external voice for the team and represent the brand in Zone meetings together with the Brand GM- Foster collaboration between Mkt-Trade-Retail-Com teams, ensuring alignment, sharing and leveraging of best practices- Ensure team development, positive engagement and empowerment for decision making- Be a coach to my team for both direct and indirect reports

Marketing manager Lancôme.Managing the local marketing strategy of the brand owning the P&L (all axes); leading the product offer & the marketing mix and building the media, digital, CRM strategy of the brand, according to the international plan.

Trade Marketing Manager Yves Saint Laurent Beauté.Managing trade and e-trade marketing plans, ad hoc projects & CRM plans for 80% retailers (all channels - National & Regional Chains & Department Stores & Top Independent Perfumeries / all axes - Skincare + Make Up + Fragrances), according to the brand marketing plan, owning the budget and leading the digital transition of trade marketing actions.

Senior Product Manager Make Up & Skincare Yves Saint Laurent Beauté.Managing the marketing strategy of the 2 categories (distribution / assortment / pricing/ media & communication plans) and the budget, aiming to offer a luxury cool experience to consumers while keeping the profitability of the brand.

Product & Retail Manager Helena Rubinstein.Leading the transition of the brand to a new business model, based on building a selective consumer experience through luxury service and skincare expertise driven by brand Beauty Experts.

Trade Marketing Specialist Biotherm & Helena Rubinstein.Building trade marketing plans for 80% retailers (all channels - National & Regional Chains & Department Stores & Top Independent Perfumeries / all axes - Skincare + Skincare Premium & Make Up) according to the brand marketing plans.

Trade Marketing Assistant Lancôme.Supporting the trade marketing team in implementing trade marketing plans (all channels - National & Regional Chains & Department Stores & Top Independent Perfumeries / all axes - Skincare & Make Up & Fragrances).