Plan, implement and manage marketing campaigns through online and offline media to maximize digital sales.Coordinate media agency to achieve maximum efficiency in lead generation activity: performance, display and programmatic campaigns; SEM and SEO. Manage budget and define optimal media mix, monitoring KPIs.Plan and execute marketing automation actions and lead nurturing, working closely with Sales & Product teams to get leads complete the conversion funnel. Plan and execute email marketing strategy to develop existing clients (cross-sell, up-sell), client retention and win-back.Creation of landing pages with Hubspot and web content with CMS. A/B Test.Briefings for product / brand ad campaigns with creative agencies. Monitor KPIs with a Tableau dashboard and SQL Select Queries to take a data-driven approach and identify actionable opportunities.Work closely with IT & BI teams to develop tech projects in the marketing area.

I led the digital strategy department, reporting directly to the director of customer services. Responsibilities:Account management: briefings, marketing proposals, coordination of creative teams, external partners like film or event producers, budgeting and billing.ATL advertising campaigns management (TV spots, radio, print, outdoor), BTL and digital (branded content, social media plans & video, mobile apps, microsites), highlighting the following top-tier clients: Mercedes-Benz, MAPFRE (insurance), RENFE (Spanish railway network), Ballantine’s, Norwegian Airlines. Built brand awareness plans and positioning strategies.

Digital PR. Online reputation management. New business proposals.

Editor, radio newscaster and web content vegabajadigital.com