Leading a new audienceS approach focused on engagement and reader revenue, trying to diversify and find new ways of monetization and involving different areas in the company in a digital business transformation.

- Digital business strategy. Data driven and user centric. Building plans to improve potencial areas or relevant business metrics and gain support from the departments. - Digital transformation. Multiple projects leadership collaborating with internal teams across different functional areas: sales, content, technology, data, UX, marketing. - Product improvement and product roadmap. Users revenue growth as the main goal. Diving data, analysis and reporting. Collaborating with internal and external stackeholders. SCRUM methodology and agile development.- Internal training for different departments.

- Business development. E-commerce (discount and ticketing platform).- Team leadeship: sales, content, marketing.- Sales strategy.- Digital Marketing.

- Audience development strategy for our sites: newslettering, social media, SEO.- Engagement strategy and digital marketing campaings oriented to create a loyal users community.- Training sesions for different areas in the company focused on digital transformation (blogs, social media, SEO...)- KPIs measurement.

- Consulting services to external clientes oriented to their digital strategy and focused on conversion.- Reporting, analysis and dashboarding.- Customer management.

Social media strategy and community management.

- E-commerce support, content creation for the website and customer events.- Social media strategy.

Support in CSR projects.