- Digital Channels (Portal & App) - e-commerce- Commercial Analitycs - Marketing Communication - Product Offer Development

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Członek Jury w XX i XXI edycji Effie Awards.Kategorie: B2B, Finanse, Ubezpieczenia i inwestycje.

DIMAQ UNI to dziewiąta edycja konkursu na najlepszą pracę dyplomową z e-marketingu organizowana przez IAB Polska i Szkołę Główną Handlową.

Main responsibilities and competences:- 360º marketing activities for Generali and Proama brand,- responsible for sales in direct channel (call center, external call center & online, aggregators, direct sales via brokers),- Loyalty program management,- CRM implementation in progress,- preparation of effective sales support materials for all sales channels (multiagents, tide-agents, brokers, dealers etc), and for customers (mass market, SME, corporates)- information & sales services management (www.generali.pl/ www.proama.pl),- Social Media activities – multiple lifestyle profiles,- market research management (incl. Mystery Shopper),- leading NPS program with strong focus on customer feedback & painpoint elimination proccess,Selected successes: Direct Sales increase by 11% with changing the structure of the portfolio to achieve profitability .Life products call center sales implementation.Creation & implementation of the unique loyalty program for Generali customers.

Main responsibilities and competences:- development of communication strategy for Polish State Railways aimed on change of very negative image,- coordination of marketing activities within the Polish State Railways Group,- 36oº marketing activities for Polish State Railways including ATL campaigns,- information services management (www.pkpsa.pl/ www.pkp.pl), - market research management,- organization of events and participation in sector fairs,- CSR management,Selected successes: - First ATL advertising campaign for Polish State Railways planned, developed and conducted within a very short period of time. Campaign increased sales of train tickets significantly. Midtest of the campaign shows the increase on positive brand image atributes by 18 to 33 pp. - MP Power Award – prize for the best corporate event for “RailwayMan Day”.

Main responsibilities and competences:- 36oº marketing activities for mBank (before rebranding also for Multibank and BRE Private Banking).- internet sales of banking products (internally: cross-sell & up-sell and externally: acquisition).- mBank special sales programs development (partnership program / ”polecamBank”/ mRaty). - development of mBank’ transactional services and mobile applications. - information services management (www.mbank.pl/ www.multibank.pl). - market research management,Strategic initiatives and special projects - retail brands rebranding: mBank PL / mBank CZ / mBank SK / Multibank / BRE Private Banking (rebranding done with no extra marketing budget granted),- design, customer experience, marketing communication for new, innovative bank branches in „One Network” initiative. - effective communication of new transactional service „New mBank”. Selected successes: - advertising campaigns – 107% up to 116% of goal realization of very ambitious sales plans (i.ex. mSaver – automatic savings program / Miles&More credit cards launch „It looks like you will fly” / eKonto campaign „Master”, on-line loan campaigns: “Ostrich fastloan” and “Loan alone at home”. - very effective budget management – third client acquisition cost in the banking sector in 2012. - marketing communication of rebranding, new positioning of mBank and new transactional service prelaunch & launch („mBank reinvented” & mBank „meet us anew”),- very high results of employees engagement survey (increase by 11 to 35% in all tested dimensions/ Immediately before the survey I have implemented a substantial structure and personnel changes (2 departments combining, flattening of the structure, and 5 FTE liquidation),- bronze Effie Award in 2013 for mSaver „PIG” campaign,- my team nominated me to the “Top Manager” award in the internal contest „People distinguish us”.