Marta Cabanas Rico

Marta Cabanas Rico Email and Phone Number

Director of Advertising and Digital Communication at RIU Hotels & Resorts @ RIU Hotels & Resorts
palma, balearic islands, spain
Marta Cabanas Rico's Location
Greater Palma de Mallorca Metropolitan Area, Spain
Marta Cabanas Rico's Contact Details

Marta Cabanas Rico personal email

About Marta Cabanas Rico

Online marketing professional with more than 12 years of experience in digital media agencies and client side. During my time in the agency side I was responsible of the online paid media strategy for top brands in travel, consumer goods, automotive and consumer electronics. During my time in the client side I have specialized in travel, first from a brand perspective managing brand campaigns globally for Iberostar Hotels & Resorts, and later from a performance perspective at RIU Hotels & Resorts. Recently I have had the opportunity to lead the in-house design team and the marketing automation team at RIU. This has given me the chance to mix creativity, data and technology for creative automation at a global scale, within a consistent creative strategy with performance objective.

Marta Cabanas Rico's Current Company Details
RIU Hotels & Resorts

Riu Hotels & Resorts

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Director of Advertising and Digital Communication at RIU Hotels & Resorts
palma, balearic islands, spain
Website:
riu.com
Employees:
3128
Marta Cabanas Rico Work Experience Details
  • Riu Hotels & Resorts
    Directora Publicidad Digital
    Riu Hotels & Resorts May 2022 - Present
    Palma, Islas Baleares, España
    Management of the in-house design team and coordination with external agency to deliver creative assets globally for display, social and owned media. Development of a consistent creative strategy that works efficiently through Creative Automation and Personalization. Leading the Marketing Automation team with focus on Email communications. Managing the migration to SFMC successfully in coordination with consulting partner.
  • Riu Hotels & Resorts
    B2C Market Manager
    Riu Hotels & Resorts Oct 2019 - May 2022
    Palma, Balearic Islands, Spain
    Management of paid media performance campaigns across EMEA region. Campaign coordination from media and creative briefing, to optimization and results analysis. Coordination with media partners involved, agency and internal teams.
  • Iberostar Group
    Digital Media Manager
    Iberostar Group Mar 2017 - Oct 2019
    Palma De Mallorca, Spain
    Management of multichannel paid media campaigns for Iberostar Hotels & Resorts brand communication across AME & EMEA regions. (Programmatic Display, Video, Social Media, Inbound, SEM & Offline media). Campaign planning, KPI identification and optimization in coordination with all departments involved (content, marketing, sales). Social media campaign strategy & roll out. Relation with media agency and media partners.
  • Freelance
    Online Marketing
    Freelance May 2016 - Sep 2019
    Spain / Remote
    Digital marketing specialist & consultant. Plan, manage and execute Social Media campaigns for education sector, independent business and freelancers.
  • Omd España
    Online Marketing
    Omd España May 2011 - Feb 2014
    Barcelona Area, Spain
    Develop integrated digital marketing strategies across different channels delivering results in line with client objectives and KPIs.Manage client relationship throughout campaign lifecycle: from requirement gathering and campaign scoping through to execution and oversee of reporting process.Manage relationships with media partners and identify the proper partner mix according to client objectives.Assist in new business pitches. Client and internal staff training on digital media trends. Supervision of junior staff in the teamClients: Vueling Airlines, Sony Electronics, Nissan, Bimbo.
  • Mec
    Online Marketing
    Mec Jan 2011 - Apr 2011
    Barcelona Area, Spain
    Development and management of integrated digital media plans. Day-to-day management of client. Display media planning and coordination with specialized teams. Present media strategies in front of clients. Training delivery for client on digital marketing fundamentals. Clients: Henkel
  • Omd España
    Digital Media Planner
    Omd España Jan 2008 - Aug 2009
    Barcelona Area, Spain
    Propose effective digital media plans mainly for automotive and FMCG sectors. Day-to-day management of display campaigns including changes, budgeting, execution, analysis, optimization and reporting. Client and internal training delivery. Manage relationship with clients and media partners. Participation in the launch of Nissan Qashqai in Spain.Clients: Nissan, Pepsico, SaraLee, Bimbo, Turismo de la Rioja
  • Media Contacts
    Digital Media Planner
    Media Contacts Oct 2006 - Jan 2008
    Barcelona Area, Spain
    Plan, manage and execute digital campaigns, including optimization and budget management. Display, search and e-mailing campaigns. Manage relationship with clients and media partners. Rate negotiations with media partners. Clients: Nutrexpa, CAM, Paul Versan, Skoda.
  • Mpg Media Planning
    Intern - Design Assistant
    Mpg Media Planning Jun 2006 - Sep 2006
    Barcelona Y Alrededores, España
    Video editing, graphic design and photography. Participate in client presentations and campaign management.
  • Impact Media
    Intern
    Impact Media Jun 2006 - Sep 2006
    Barcelona Y Alrededores, España
    OOH campaign planning and management, mainly in shopping mall circuits.

Marta Cabanas Rico Skills

Good Communication And Organizational Skills Campaign Strategies Media Planning Campaign Management Facebook Marketing Social Media Marketing Web Analytics Microsoft Excel Wordpress Google Adwords Google Analytics Can Do Attitude And Willingness To Learn Online Marketing Digital Media Online Advertising Social Media Web Community Management Travel Photography Photography Online Travel

Marta Cabanas Rico Education Details

Frequently Asked Questions about Marta Cabanas Rico

What company does Marta Cabanas Rico work for?

Marta Cabanas Rico works for Riu Hotels & Resorts

What is Marta Cabanas Rico's role at the current company?

Marta Cabanas Rico's current role is Director of Advertising and Digital Communication at RIU Hotels & Resorts.

What is Marta Cabanas Rico's email address?

Marta Cabanas Rico's email address is mc****@****ail.com

What schools did Marta Cabanas Rico attend?

Marta Cabanas Rico attended Universidad Nacional De Educación A Distancia - U.n.e.d., The University Of Edinburgh, Universidad De Vigo.

What are some of Marta Cabanas Rico's interests?

Marta Cabanas Rico has interest in Web Design, Children, Sustainability, Travelling, Internet, Education, Permaculture (Pdc), Photography, Permaculture, Usability.

What skills is Marta Cabanas Rico known for?

Marta Cabanas Rico has skills like Good Communication And Organizational Skills, Campaign Strategies, Media Planning, Campaign Management, Facebook Marketing, Social Media Marketing, Web Analytics, Microsoft Excel, Wordpress, Google Adwords, Google Analytics, Can Do Attitude And Willingness To Learn.

Who are Marta Cabanas Rico's colleagues?

Marta Cabanas Rico's colleagues are Cristian Danilo Prado Parra, Laura Campos Lupión, Miguel Gual Socías, Mohamed Benchatou, Wasantha Premakirthi, Lucy Ip, Ahmed Yazeed.

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