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Marta Cabanas Rico is listed as Directora Publicidad Digital at RIU Hotels & Resorts, a with 3128 employees, based in Greater Palma De Mallorca Metropolitan Area, Spain. AeroLeads shows a matched LinkedIn profile for Marta Cabanas Rico.
Marta Cabanas Rico previously worked as B2C Market Manager at Riu Hotels & Resorts and Digital Media Manager at Iberostar Group. Marta Cabanas Rico holds Social Media & Community Management Course from Universidad Nacional De Educación A Distancia - U.N.E.D..
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Online marketing professional with more than 12 years of experience in digital media agencies and client side. During my time in the agency side I was responsible of the online paid media strategy for top brands in travel, consumer goods, automotive and consumer electronics. During my time in the client side I have specialized in travel, first from a brand perspective managing brand campaigns globally for Iberostar Hotels & Resorts, and later from a performance perspective at RIU Hotels & Resorts. Recently I have had the opportunity to lead the in-house design team and the marketing automation team at RIU. This has given me the chance to mix creativity, data and technology for creative automation at a global scale, within a consistent creative strategy with performance objective.
Listed skills include Good Communication And Organizational Skills, Campaign Strategies, Media Planning, Campaign Management, and 16 others.
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A career timeline built from the work history available for this profile.
Palma, Islas Baleares, España
Management of the in-house design team and coordination with external agency to deliver creative assets globally for display, social and owned media. Development of a consistent creative strategy that works efficiently through Creative Automation and Personalization. Leading the Marketing Automation team with focus on Email communications. Managing the migration to SFMC successfully in coordination with consulting partner.
Palma, Balearic Islands, Spain
Management of paid media performance campaigns across EMEA region. Campaign coordination from media and creative briefing, to optimization and results analysis. Coordination with media partners involved, agency and internal teams.
Palma De Mallorca, Spain
Management of multichannel paid media campaigns for Iberostar Hotels & Resorts brand communication across AME & EMEA regions. (Programmatic Display, Video, Social Media, Inbound, SEM & Offline media). Campaign planning, KPI identification and optimization in coordination with all departments involved (content, marketing, sales). Social media campaign strategy & roll out. Relation with media agency and media partners.
Spain / Remote
Digital marketing specialist & consultant. Plan, manage and execute Social Media campaigns for education sector, independent business and freelancers.
Barcelona Area, Spain
Develop integrated digital marketing strategies across different channels delivering results in line with client objectives and KPIs.Manage client relationship throughout campaign lifecycle: from requirement gathering and campaign scoping through to execution and oversee of reporting process.Manage relationships with media partners and identify the proper partner mix according to client objectives.Assist in new business pitches. Client and internal staff training on digital media trends. Supervision of junior staff in the teamClients: Vueling Airlines, Sony Electronics, Nissan, Bimbo.
Barcelona Area, Spain
Development and management of integrated digital media plans. Day-to-day management of client. Display media planning and coordination with specialized teams. Present media strategies in front of clients. Training delivery for client on digital marketing fundamentals. Clients: Henkel
Barcelona Area, Spain
Propose effective digital media plans mainly for automotive and FMCG sectors. Day-to-day management of display campaigns including changes, budgeting, execution, analysis, optimization and reporting. Client and internal training delivery. Manage relationship with clients and media partners. Participation in the launch of Nissan Qashqai in Spain.Clients: Nissan, Pepsico, SaraLee, Bimbo, Turismo de la Rioja
Barcelona Area, Spain
Plan, manage and execute digital campaigns, including optimization and budget management. Display, search and e-mailing campaigns. Manage relationship with clients and media partners. Rate negotiations with media partners. Clients: Nutrexpa, CAM, Paul Versan, Skoda.
Barcelona Y Alrededores, España
Video editing, graphic design and photography. Participate in client presentations and campaign management.
Barcelona Y Alrededores, España
OOH campaign planning and management, mainly in shopping mall circuits.
Other employees you can reach at riu.com. View company contacts for 3128 employees →
Mateo Coll Sleijpen
Colleague at Riu Hotels & ResortsGreater Palma De Mallorca Metropolitan Area, Spain
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Badr Chantaoui
Colleague at Riu Hotels & ResortsAgadir, Souss-Massa, Morocco
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Winston Hernández
Colleague at Riu Hotels & ResortsAdeje, Canary Islands, Spain
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Emily Añez
Colleague at Riu Hotels & ResortsAguadulce, Coclé, Panama
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Miguel Collado
Colleague at Riu Hotels & ResortsNew York, United States
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Reginald Ebilus
Colleague at Riu Hotels & ResortsMiami, Florida, United States
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Andres Manuel Antonio Najera
Colleague at Riu Hotels & ResortsCancún, Quintana Roo, Mexico
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Yuridia Herrera Ortiz
Colleague at Riu Hotels & ResortsCancún, Quintana Roo, Mexico
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Nova Kirkpatrick
Colleague at Riu Hotels & ResortsGreater Arrecife Metropolitan Area, Spain
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Mafer Navarrete Salinas
Colleague at Riu Hotels & ResortsQuintana Roo, Mexico
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Web design, interaction design, usability testing, 3D, multimedia, e-business & entrepreneurship. Final dissertation: Persuasion.
Communication theory, media, marketing, theory of image, design, social sciences, statistics. Studied at Universidad Rovira i Virgili.
Quick answers generated from the profile data available on this page.
Marta Cabanas Rico works for RIU Hotels & Resorts.
Marta Cabanas Rico is listed as Directora Publicidad Digital at RIU Hotels & Resorts.
Marta Cabanas Rico is based in Greater Palma De Mallorca Metropolitan Area, Spain while working with RIU Hotels & Resorts.
Marta Cabanas Rico has worked for Riu Hotels & Resorts, Iberostar Group, Freelance, Omd España, and Mec.
Marta Cabanas Rico's colleagues at RIU Hotels & Resorts include Mateo Coll Sleijpen, Badr Chantaoui, Winston Hernández, Emily Añez, and Miguel Collado.
You can use AeroLeads to view verified contact signals for Marta Cabanas Rico at RIU Hotels & Resorts, including work email, phone, and LinkedIn data when available.
Marta Cabanas Rico holds Social Media & Community Management Course from Universidad Nacional De Educación A Distancia - U.N.E.D..
Marta Cabanas Rico is listed with skills including Good Communication And Organizational Skills, Campaign Strategies, Media Planning, Campaign Management, Facebook Marketing, Social Media Marketing, Web Analytics, and Microsoft Excel.
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