Docente de asignaturas de -Comportamiento del Consumidor - Organización de Eventos - Transformación Digital- Introducción al Marketing- Marketing y Publicidadpara los alumnos del grado de Administración y Dirección de Empresas y el grado de Dirección Comercial y Marketing

1- Management of Sales and IT Consulting Projects, Digital Marketing and Multichannel · Detect business opportunities and expand the existing portfolio. · Identify and define the client requirements and expectations. · Monitoring and analysis of the project reporting. · Briefing Development and Assessment of projects. · Achievement of strategic sales targets. · Advise the client and keep in touch with all the people who participate in the decision-making of the project, in order to give direct attention and quality of service. · Lead the implementation of Marketing Automation projects in clients, coordinating the other team members involved in each project. · Planning, optimization and analysis of campaigns. 2- Project Monitoring · Management of customer satisfaction and expectations in projects managed by collaborating with the Support department to help resolve incidents. · Control of the profitability and scope of the project. · Project planning and delivery time management. · Management of external and internal associated costs. · Risk management. 3- Management of corporate and enterprise accounts · Review, Creation and Follow-up offers. · Carry out commercial management and maintenance of customer relations. · Management of renewals and registrations of recurring sales products. · Negotiate commercial agreements with clients. 4- Consulting and Advice on Digital Transformation and Innovation projects. 5- Training companies for the correct Change Management.

-Professor of the Product and Service Development subject for students of the Marketing and Digital Communications degree. -Training for the creation of new innovative companies-Teaching tools like Business Model Canvas, Stakeholders map, empathy map, business plan, marketing plan, financing models...

-Profesora de la asignatura Analítica digital para los alumnos del máster universitario en Dirección y Gestión de Marketing Digital y Social Media.

- Profesora de la asignatura Strategic Project Management para los alumnos del MÁSTER EN MARKETING CREATIVO & VISUAL COMMUNICATIONS- Profesora de la asignatura Strategic Project Management para los alumnos del MASTER EXECUTIVE EN MARKETING DATA MANAGEMENT & DIGITAL STRATEGY

-Shopify Ecommerce store Management-Email marketing and automation strategies with Connectif -Management of the marketing, ecommerce and design team, as well as control of the programming team and agencies -Definition and execution of the annual marketing plan and business plan -Control and management of the SEO strategy -Relationship management with Influencers, celebrities, press and events -Support in content management -Analysis of results adjusting them to sales and customer service -Coordination and supervision of Social and Google Ads -Marketplaces management

- Develop and define the digital marketing strategy, marketing plan roadmap and budget to achieve online sales objectives. - Manage online acquisition and retention strategies to facilitate growth. - Develop all online marketing (social, PPC, SEO, Affiliate marketing, display advertising, email) usability (UX and UI Design) - Design plan and supervise search engine positioning strategies (SEO), SEM, web optimization and landing pages, link building, Social Media Ads or Email marketing. - Analysis of the objectives of the account for the implementation of digitization and optimization processes. - Creation of conversion strategies, development of conversion funnels and strategies to increase traffic. - Create Linkbuilding and Google Wash strategies, supervising their implementation as well as managing the SEO executive team. - Coordinate the measurement requirements and analyze the results of client campaigns. - Ensure the best user experience by working closely with developers and UX teams to improve sales conversion rate and decrease abandonment rate. - Ensure detailed planning and measurement of KPIs through an analytical approach to channel metrics, generating reports of digital marketing investments and their results, to drive optimization decisions, using web analytics as key input for decision making. - Management of social networks that retain followers with relevant content, improve online reputation, attract more traffic to the website and give greater brand visibility.

- Develop online and offline campaigns for fashion companies - Define and implement the marketing plan and strategies- Event management- Contact with journalists and press releases- Create webs and landing pages- Social media and blogs- Email marketing campaigns- Analysis and campaign results- Treatment and find new customers

- Guidance and help to the startups of the Project Incubator- Diagnosis and planning for the Digital Transformation Companies - Design, development and implementation of the Marketing Plan - Launch of new products and improvement of the current ones - Analysis of the effectiveness of the tactics used, with monitoring of KPI's and other metrics - Reporting and continuous analysis of trends and results and identification of opportunities - Social marketing management, launch of recruitment and loyalty campaigns - Launch of campaigns and promotional actions to attract new customers

- External and internal products and services communication- Mediation with advertising agencies and partners- Analysis of KPI 'S- Coordination and planning campaigns with different departments and partners - Create e-newsletters and microsites- Content management of national and international publications- Centurion Magazine, Departures Magazine, Centurion & Platinum Style.- Analysis and monitoring online campaigns.- Premium Events- New projects implementation, benchmarking , branding, structure and creation web content

- Writing articles for the Celebrities section

- Press Office- Events- PR- Strategy department - Benchmarking- Manage press conferences and meetings with journalists- Preparation of press releases and interviews- Check and control the quality and impact information- Media monitoring: preparation of summaries, reports and data analysis - Relationship with Mass Media

-Writing of teletypes, news, interviews and assistance to the place of the news.