Marta Cornejo Bareas Email & Phone Number

Madrid, Comunidad De Madrid, España

Responsible for the brand and shopper marketing to support the Home Entertainment business. Manage new theatrical IPs marketing actions affecting the retail area, including cross-Company franchise, and their implementation at the point of sale. ◾️ Marketing budget owner◾️ Driven marketing plans included ATL/BTL/Digital support◾️ Managed day-to-day processes from creative to the rollout of assets ◾️ In matrixed environment, worked cross functionally to implement integrated campaigns with Digital, Social Media, CRM, and PR teams◾️ Collaborate with the Business Head in the Annual Operating planning◾️ Product management of all DVD categories◾️ Partners with Sales to establish the annual promotional plan for national retailers and worked directly with key retailers marketing counterparts to implement the plans (in-store, digital/social and event marketing) ◾️ Oversight Portugal (licensee market).

Responsible for the brand and shopper marketing to support the Home Entertainment business. ◾️ Marketing budget owner◾️ Driven marketing plans included ATL/BTL/Digital support◾️ Managed day-to-day processes from creative to the rollout of assets◾️ In matrixed environment, worked cross functionally to implement integrated campaigns with Digital, Social Media, CRM, and PR teams◾️ Collaborate with the Business Head in the Annual Operating planning◾️ Product management of all DVD categories◾️ Partners with Sales to establish the annual promotional plan for national retailers and worked directly with key retailers marketing counterparts to implement the plans (in-store, digital/social and event marketing)◾️ Oversight Portugal (licensee market).

Responsible for the Business and Marketing plans of Theatrical & DVD animation releases

Madrid, Comunidad De Madrid, España

Defined and implemented marketing and business plans for different categories of DVD product (New release and back catalogue). Always covering product management, creative, media, promotions (3rd party, retailer specific), publicity, in-store, B2B eventsACHIEVEMENTS* Planned promos and strategies to maximize growth cross brands: 2011 results in those categories exceeded 33% the net revenue budgeted (2x1 Pixar, Christmas, and summer campaigns)* I addressed and presented a plan that achieved, for the first time, support in Disney media for the national catalogue promotions in Disney media (i.e: Xmas Campaign, 2x1 Disney, 2x1 Pixar).* Developed and implemented a tailormade action for Carrefour “DVDs Solidarios Disney”.* Reduced packaging problems creating a process manual and establishing new procedures.

Strategy and implementation of best-in-class Disney sections from design to in store execution. Definition, production and manage the placement of POP displays and ad-hoc decorations within retail accounts. Collaborate with sales team to identify needs and implement retailer specific promotions. B2B: retail events and presentations. ACHIEVEMENTS* Expanded from Madrid and Barcelona to more than 250 main stores all over Spain. * Organizes a convention for more than 100 clients at Disneyland Paris: 3 days full of events and product presentations in the middle of an airline strike.

Madrid, Comunidad De Madrid, España

Responsible for marketing plans for rental product releases. Managed day-to-day marketing processes.

Madrid, Comunidad De Madrid, España

Bachelor'S Degree Marketing And Commercial Management

Digital Business Executive Program (In Company)

Executive Program In Digital Marketing (Epdm+), Marketing