Head Of Category And Channel Management
Danone Specialized Nutrition
Direct report to the Country ManagerInvestigate & integrate relevant facts and insights (Shopper, Customer & Channel, and also Consumer by closely working with Marketing) to identify category and business growth spacesDevelop and follow-up a medium term (2-3 years) Category Roadmap by defining the key levers and growth drivers to develop the category vision, driving strategy into actionFacilitate communication and promote cross department alignment Define integrated channels & customers strategy as well as action plans, to maximize business resultsDevelop, implement and follow-up point of sale (POS) picture of success, activating Trade Marketing & Category Management plans to maximize commercial performance, including promotional campaigns, POS materials and activation activities, training programs to field teams, retailers and pharmacies.Lead and develop an optimized activity and promotional plan per channel and per brand, maximizing return on investment (ROI) and delivering added value for customers and consumers Manage Sales budget in line with business priorities to maximize brands’ profitabilityPeople ManagementDevelop and implement Trade Marketing Plans for Retail, E-commerce, Pharmacy and Parapharmacy channels Develop and implement reporting and data analysis processes to support Marketing, Sales and top management Teams Support Field Teams (Retail, Pharmacy and Medical) through CRM management and sales effectiveness data management
