Marta Dalton Email & Phone Number

Oakmont, PA, US

Knoxville, Tennessee, US

Emeryville, CA, US

Led the creation of a global analytics & insights team, including ownership of digital shared services for email & CRM marketing, SEO, SEM performance, customer insights, data science, and product ownership of data engineering

Blackfriars, London, GB

Recruited to lead/grow both B2B and B2B2C eCommerce functions globally at Unilever, including selection of a new technology platform for end-to-end customer experience for 30 countries, creation/ownership of Global Digital Experience hubs providing marketing/merchandising/analytics and digital services, and product/experience expertise for the creation and.

Atlanta, GA, US

Joined to lead the B2B eCommerce business (known as myCoke.com) in North America as general manager including responsibility for systems/technology, marketing, merchandising, and operations. Created a team to manage the day-to-day operations of the business, and scaled that team to handle business growth. Took the myCoke.com eCommerce business from pilot.

Canonsburg, PA, US

Joined ANSYS to own the global digital marketing strategies including analytics, web, email, SEO, SEM, analytics, and other digital technologies. Managed a local and remote team of digital marketing professionals in creating and implementing plans for lead generation, nurturing, and retention via digital channels and served as the primary business owner.

Pittsburgh, Pennsylvania, US

Joined this $8B global industrial electrical supplier to head up corporate web strategy/development, analytics, SEO, SEM, mobile, email marketing, social media, and to lead the creation of a new eCommerce business unit to grow eBusiness revenue across multiple divisions and brands. Ultimately reported to the CIO with responsibility for web & mobile.

Austin, TX, US

I joined this Pittsburgh-based startup as an advisor to assist them in customizing a price optimization product for the eCommerce industry. I provided market and competitive expertise through several iterations of the product, and continued working with them until their successful exit by acquisition to Home Depot in Dec 2012.

New Stanton, PA, US

Joined this rapidly growing $25M e-commerce company to serve as the first manager for the Merchandising and Marketing departments. Supervised a team of 16 in managing 23 online stores selling flags, English tea and food, safety equipment, and construction gear. Launched an average of one new store per month and grew sales by 34% in the second half of 2009.

Charlotte, North Carolina, US

• Analyzed competitive landscape and recommended market entry strategies for new product group.
• Managed the user experience testing process for new industrial software to identify key enhancements and prioritize the development roadmap
• Identified new opportunities for mobile speech recognition products, and provided user and market research to define product requirements.
• Launched the acute care product line and created plans for expansion and product additions.

• Provided strategic planning, product development, and digital marketing expertise in a variety of roles including:
• Creation of a product-based revenue stream for growth beyond a company's software-as-a-service model.
• Developed a targeted drip and trigger email campaign for a subscription based retailer
• Launched a new presence in healthcare and defined product lines and sales models for manufacturing products.
• Overhauled a B2B website's SEO presence to identify strategically relevant terms and ensure first page ranking for these keywords
• Managed marketing and business development activities to acquire initial customer base and create influential relationships in the healthcare industry.

Mba, Marketing, Strategy, Information Systems, Entrepreneurship

B.S., Electrical And Computer Engineering/International Relations