Brand, Culture, Marketing and Business Strategy.R Partners: Front Burner Society -- Haywire, Mexican Sugar, Sixty Vines, Ida Claire, Whiskey Cake; Comprehensive OBGYN; Paragon Health Partners; Percheron Capital; Wells Group McKinney; Salad Collective -- MAD Greens, Snappy Salads, Tokyo Joe's; Brain Storm Shelter -- Truck Yard, Second Rodeo Brewing; Stix Icehouse & more.

...if brands could speak. Branding & Marketing Consulting.

Direct report to CEO. Led brand and business marketing for state-of-the-art medical and cosmetic dermatology group in Allen and Plano, Texas. www.truderm.com

Direct report to CMO. Oversaw the Brand team, responsible for managing brand perception, positioning, and driving awareness through public relations, social media, and guest services. Developed strategy for external and internal brand communication with focus on consumer, corporate, regional, NSO, and international PR. Served as spokesperson, managed influencers, events, agencies, and partnerships.

Direct report to CMO. Developed and implemented earned media strategies to drive brand awareness of leading 200+ unit Mediterranean restaurant brand. Supported national campaigns and sales growth through consumer, corporate, and investor relations. Media-trained spokesperson. Managed influencer strategy and events.

Developed and implemented global seasonal marketing initiatives. Executed marketing on the regional level, including the production of all retail and outlet in-store collateral and events for North America. Focused on improving processes, and growing brand awareness and sales through integrated marketing campaigns.

Executed brand marketing activities in support of US & Canada wholesale and retail business:* Budgets – maintained marketing spend by planning and executing initiatives within budget, and processing invoices via SAP* Advertising – planned and executed national and local media plan* Production – managed media artwork requests between agencies and publications, as well as the production of in-store visuals and marketing collateral (posters, duratrans, decals, event invitations)* COOP – liaised with wholesale accounts to plan and execute the most effective and efficient COOP advertising (secured proper positioning, prepared proposals for headquarters, and opened contracts with accounts)* Visual Merchandising & POS – managed POS orders and inventory within the warehouse, and allocated to retail and wholesale doors via SAP* Events – prepared and successfully executed all aspects of retailer, brand boutique, and PR events, as well as regional trainings, sales meetings, and luxury tradeshows (WatchTime - Inside Basel)* Shop in Shops – worked closely with Project Manager on new SIS’s, keeping track of budgets and invoicing* Sponsorships – worked with corporate partners, such as Carnegie Hall and NY Philharmonic to leverage partnership and execute exclusive events* Marketing Mentor – elected to mentor new Marketing Coordinator based on continuous exemplary performance

Supported the Brand President, North America in executing marketing initiatives:* Served as liaison with PR, advertising, and communication agencies in planning special events and creating promotional collateral around store openings (Bal Harbor, Nov. 2011) * Prepared venues, presentations, and collateral for new account trainings* Generated monthly sell-through reports for US points of sale * Partnered with wholesale accounts to update Hublot online presence* Allocated in-store displays and promotional and merchandising material as needed

Assisted the Founder/President of startup modeling agency in a variety of administrative and business development tasks:* Assisted with organizing and holding model castings for designer presentations at NYFW* Assisted with on-site execution of fundraisers (Models Feed the Children, Christmas Toy Drive)* Edited company blog

Nightlife and Event Marketing:* Assisted with the planning and on-site execution of events at exclusive NYC venues* Aggregated hindsight research and reports for clients, such as Ciroc vodka* Maintained and organized email marketing database to expand business reach