Digital & Communication Manager
Responsible the full Digital Strategy for driving the growth in FMCG online sales for 14 EMEA markets. Strategy creation, adapted implementation and execution management by country. Lead the overall acceleration of the Digital Transformation, contributing actively to the brand elevation in new and existing markets. Active participation in building digital capabilities in the organization• Define the omnichannel digital strategy for the markets to increase sales and digital performance• Set the digital objectives and KPI's analysis, optimization and monitoring, to assure successful ROI and ROAS. Budget management, analysis, and proposal of investments• Paid campaign of brand awareness, sales and lead generation, and media guidelines• Full funnel strategy by market: Customer acquisition, customer retention, shopping experience and post purchase• Channels management from the roll out, follow-up to the support plan: corporate website, ecommerce platforms, digital brochure, social media channels or mobile apps.• Define the ecommerce model, business requirement, develop management, launch, and optimization for online shopping platforms: B2C, B2B and B2C2B• Social commerce integration and growth• Digital content strategy: coordination, priorities and optimization to ensure consistent UX design, compliance to brand guidelines and excellent customer experience• Social Media content planning• Implementation, execution, and optimization of Avon Corporate communication and PR plan for all market. Develop and execute Avon visual identity on the digital shelf• Constantly strive to discover and adopt emerging technologies, digital innovations, and new platforms and systems to optimize organizational productivity and effectivenessACHIEVEMENTS- Markets digitalization: 14 sites, 6 ecommerce B2C, 2 ecommerce B2B, 6 marketplaces, 3 apps, 8 social commerce and 5 brochure commerce- Digital sales increase: 2.5 in B2C | 56 in B2B- Paid Media: 90% increase in digital turnover
