Responsible for customizing global forex marketing strategies for retail implementation across regions, focusing on revenue growth and customer satisfaction• Creating and leading the implementation of global travel retail business plans for brand portfolios.• Developing drive-to-store strategies to boost traffic and transaction averages.• Identifying new revenue opportunities.• Collaborating with markets to tailor marketing plans and ensure local execution.• Identifying opportunities to impact travelers and ensuring service visibility through partnerships.• Coordinating with creative teams to develop marketing materials aligned with retail media strategies.• Supporting new product/service development and tracking go-to-market plans.• Analyzing activity results and implementing corrective measures as needed.

Responsible the full Digital Strategy for driving the growth in FMCG online sales for 14 EMEA markets. Strategy creation, adapted implementation and execution management by country. Lead the overall acceleration of the Digital Transformation, contributing actively to the brand elevation in new and existing markets. Active participation in building digital capabilities in the organization• Define the omnichannel digital strategy for the markets to increase sales and digital performance• Set the digital objectives and KPI's analysis, optimization and monitoring, to assure successful ROI and ROAS. Budget management, analysis, and proposal of investments• Paid campaign of brand awareness, sales and lead generation, and media guidelines• Full funnel strategy by market: Customer acquisition, customer retention, shopping experience and post purchase• Channels management from the roll out, follow-up to the support plan: corporate website, ecommerce platforms, digital brochure, social media channels or mobile apps.• Define the ecommerce model, business requirement, develop management, launch, and optimization for online shopping platforms: B2C, B2B and B2C2B• Social commerce integration and growth• Digital content strategy: coordination, priorities and optimization to ensure consistent UX design, compliance to brand guidelines and excellent customer experience• Social Media content planning• Implementation, execution, and optimization of Avon Corporate communication and PR plan for all market. Develop and execute Avon visual identity on the digital shelf• Constantly strive to discover and adopt emerging technologies, digital innovations, and new platforms and systems to optimize organizational productivity and effectivenessACHIEVEMENTS- Markets digitalization: 14 sites, 6 ecommerce B2C, 2 ecommerce B2B, 6 marketplaces, 3 apps, 8 social commerce and 5 brochure commerce- Digital sales increase: 2.5 in B2C | 56 in B2B- Paid Media: 90% increase in digital turnover

• Direct communication & support to 8 Avon distributor markets.• Update, design, programming and management 8 webpages.• Digital KPI’s analytics.• Social media content creation and management.• 360º Activation strategy development and implementation.• SEO keywords creation for every digital channel.• Field assets supervision.• Ensure the Avon brand is consistently adhered to all aspects of digital content.

• Newspaper print advertising management.• Coordination of advertising spaces on the flatplan. • Ads follow up from the reception (client or media agency), redesign according to the space, layout and pre- press control.• Active interaction with different departments for the optimal advertising publication.

• Customer digital channels management: corporate websites, intranet and APPs.• Responsible for the high quality work.• Offer presentation development to the clients.• Work deadline supervision for the clients.

• Brand strategy development, implementation and review.• Graphic and online corporate material designs (Files, brochures, stationery, annual report, promotional material, corporate Identity restyling, etc.)• Corporate websites, intranets and blogs: Design, programming and management.• Close collaboration with internal & external stakeholders.• Communication and brand consulting• International events management: from planning, communication, material development and coordination with external vendors.

• Building and sustaining long-lasting relationships with existing and potential clients.• Persuading clients to purchase advertising spaces by communicating the benefits of various types of advertising.• Providing recommendations on suitable formats, advertising mediums, and font sizes.