► Marta Ferrando Alvarez-Cortinas

► Marta Ferrando Alvarez-Cortinas Email and Phone Number

Marketing Lecturer at Global MBA @ IME Business School
► Marta Ferrando Alvarez-Cortinas's Location
Greater Madrid Metropolitan Area, Spain
About ► Marta Ferrando Alvarez-Cortinas

Independient professional with a solid educational background acquired in top universities and business schools with a blend of scientific, commercial, technological, management skills and extensive local and international marketing experience in the biopharmaceutical industry and consultancy world. Diversity of experiences includes marketing & sales, specialty brand leadership and product launch, multichannel marketing, project management, key opinion leader/medical societies/patient association management, market access and business development, mentoring and coaching projects, personal development and leadership.

► Marta Ferrando Alvarez-Cortinas's Current Company Details
IME Business School

Ime Business School

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Marketing Lecturer at Global MBA
► Marta Ferrando Alvarez-Cortinas Work Experience Details
  • Freelance Marketing & Medical Marketing Services, Business & Content Curation
    Independient Senior Consultant
    Freelance Marketing & Medical Marketing Services, Business & Content Curation May 2015 - Present
    Worldwide
    The scope of the services I provide includes project design and project management for healthcare related organizations. Areas of expertise cover: • marketing/digital-marketing (strategic and operational), • market insights projects,• support to medical teams: scientific meetings and workshops design such as advisory boards, taskforces, expert groups, etc, for which I work on the content and format design, provide the meeting facilitation and feedback report,• medical… Show more The scope of the services I provide includes project design and project management for healthcare related organizations. Areas of expertise cover: • marketing/digital-marketing (strategic and operational), • market insights projects,• support to medical teams: scientific meetings and workshops design such as advisory boards, taskforces, expert groups, etc, for which I work on the content and format design, provide the meeting facilitation and feedback report,• medical education and training programs (from technical and scientific to managerial), including the adaptation into the Spanish market of global marketing, medical and training programs,• scientific and managerial content creation and curation,• medical and scientific communications. Show less
  • Ac+A Salud (Augustin, Clarke & Associates Consulting Group)
    Associate Director And Senior Consultant
    Ac+A Salud (Augustin, Clarke & Associates Consulting Group) 2012 - Present
    AC+A Salud is the healthcare division of Augustin, Clarke & Associates Consulting Group. As part of the senior consultant’s team I provide strategic guidance and operational services and consultancy for public and private organisations in the health care sector.
  • Ime Business School
    Marketing Lecturer At Global Mba
    Ime Business School Feb 2018 - Present
    Universidad De Salamanca
    My teaching activity entails: pedagogical design, preparation of study material, case studies and teaching. All in English language
  • More To Life Uk
    More To Life Facilitator
    More To Life Uk 2011 - Present
    Madrid Area, Spain
    Qualified and licenced facilitator to teach the following courses from the More to Life Foundation: 1) The Power of Purpose, this course helps you to develop the life goals that matter most to you. It trains you in the use of various techniques to support everything you do in your life, from meeting your business targets to your the personal goals. It's instrumental for those who look for balance in their life-work time and seek to achieve their goals.2) The Power of Connection… Show more Qualified and licenced facilitator to teach the following courses from the More to Life Foundation: 1) The Power of Purpose, this course helps you to develop the life goals that matter most to you. It trains you in the use of various techniques to support everything you do in your life, from meeting your business targets to your the personal goals. It's instrumental for those who look for balance in their life-work time and seek to achieve their goals.2) The Power of Connection teaches powerful techniques, especially designed to enhance all types of relationships and partnerships for the profesional and personal life. Helps you to manage relations and keep them out of conflict.3) The Power of Self Esteem (SEE). Learn to connect with your full potential and create what you are truly capable of, instead of driving yourself with fears that add unnecessary and unproductive stress into your life. Show less
  • Wyeth  Spain
    Head Of E-Marketing / E-Business (Multichannel Marketing & Intranet Coordination)
    Wyeth Spain 2005 - 2010
    Madrid Area, Spain
    As part of the EMEA Digital Group, to establish and implement multi-channel commercial strategies and tactics. Also integrating them in the off-line brand plans to maximize the effectiveness of the promotional activity and to increase engagement with customers and patients. Lead the localization to the Spanish market of global e-marketing programs and portals, and local projects. Coordinate the Company Intranet.
  • Wyeth Europa (Maidenhead) Uk
    Enbrel Commercial Head Europe, Middle East And Africa
    Wyeth Europa (Maidenhead) Uk 2003 - 2004
    Maidenhead - United Kingdom
    - Represent the European affiliates in different strategic decision forums at the global headquarters for Enbrel®, also develop and led activities at European level. - Advice and support to affiliate marketing teams. Follow up of the results and the implementation of the brand strategies of the European affiliates
  • Wyeth Spain
    Senior Product Manager (Enbrel)
    Wyeth Spain 2001 - 2003
    Madrid, Spain
    Led and coordinated the launch of a biotechnology drug for the hospital market (Enbrel®) for three of its therapeutic uses
  • Wyeth Pharmaceuticals Headquarters In Collegeville (Usa)
    Senior Product Manager - Global Strategic Marketing
    Wyeth Pharmaceuticals Headquarters In Collegeville (Usa) Jan 2002 - Jul 2002
    Collegeville (Usa)
    Seven month assignment as Sr. Product Manager Enbrel® in Wyeth’s headquarters in the United States. Work with the Global team in the preparation of Enbrel® launch.
  • Wyeth Pharmaceuticals
    Product Manager Central Nervous System
    Wyeth Pharmaceuticals 1999 - 2001
    Madrid, Spain
    Responsible for the antidepressant franchise. Led and coordinated the launch of Vandral Retard® (Effexor XR,) in Primary Care and Psychiatry
  • Wyeth Spain
    Women'S Health Care Product Manager
    Wyeth Spain 1996 - 1999
    Madrid, Spain
    Marketing responsible for the oral contraceptives franchise. Also designed the marketing plan and coordinated the launch of the most succesful oral contraceptiive launched by Wyeth Spain, Harmonet®
  • Bd Medical (Becton Dickinson)
    Sales And Marketing
    Bd Medical (Becton Dickinson) Oct 1990 - Oct 1996
    Responsible for market research, promotional activity and the identification of and evaluation of business opportunities (drugs and pharma companies to target for BDs prefillable syringes portfolio) for for Spain, Portugal, Brazil, Argentina, Greece and Turkey. Responsible for the hypodermic products protfolio for the pharmaceutical industry segment. Support to maintain the Business Unit relationships with the Pharmaceutical Industry and key pharmacists in Spanish hospitals .

► Marta Ferrando Alvarez-Cortinas Skills

Product Launch Pharmaceutical Industry Cross Functional Team Leadership Digital Marketing Product Management Marketing Strategy Pharmaceutical Sales Marketing Management Market Analysis Market Research International Marketing Strategy Business Strategy Management Public Relations Pharmaceuticals Strategic Thinking Marketing Business Planning Health Education Programmes Training Medical Devices Product Launches Public Affairs Consultancy Business Transformation Online Marketing Social Media Social Media Marketing Change Management English As A Second Language Online Advertising English Ms Office Project Management Estrategia Desarrollo Empresarial Estrategia Empresarial

► Marta Ferrando Alvarez-Cortinas Education Details

Frequently Asked Questions about ► Marta Ferrando Alvarez-Cortinas

What company does ► Marta Ferrando Alvarez-Cortinas work for?

► Marta Ferrando Alvarez-Cortinas works for Ime Business School

What is ► Marta Ferrando Alvarez-Cortinas's role at the current company?

► Marta Ferrando Alvarez-Cortinas's current role is Marketing Lecturer at Global MBA.

What schools did ► Marta Ferrando Alvarez-Cortinas attend?

► Marta Ferrando Alvarez-Cortinas attended Ie Business School, Iab/google Activate, Ie (Instituto De Empresa), Ie (Instituto De Empresa), Universidad Autónoma De Madrid.

What are some of ► Marta Ferrando Alvarez-Cortinas's interests?

► Marta Ferrando Alvarez-Cortinas has interest in Education.

What skills is ► Marta Ferrando Alvarez-Cortinas known for?

► Marta Ferrando Alvarez-Cortinas has skills like Product Launch, Pharmaceutical Industry, Cross Functional Team Leadership, Digital Marketing, Product Management, Marketing Strategy, Pharmaceutical Sales, Marketing Management, Market Analysis, Market Research, International Marketing, Strategy.

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