New “Head of” equivalent role created to spearhead brand development and publicity for Wyndham Destinations (now Travel + Leisure Co.) across seven Asian countries while building a corporate communications COE and strategy to promote Club Wyndham Asia and 10 Wyndham Grand, Wyndham Garden, and Ramada hotels and resorts. Championed impact initiatives as a member of the Women in Travel and WyndGreen committees.

Took short contracts and interim roles during and in the aftermath of COVID-19, helping companies to achieve their most pressing goals by empowering remote teams, establishing marcomms Centres of Excellence, managing crises, or quickly pivoting their positioning and GTM plans. Some achievements:+ Publicized Cialfo's Series B extension with Tiger Global, reaching > 515 million readers in my first four weeks as the Global Head of Brand and Communications. Cialfo is one of the world’s top-ranked edtech companies with a student-first career exploration network and SaaS college application platform. + Served as Acting Head of Corporate Affairs for KBZ, Myanmar’s largest privately-owned bank. This GM-level role reported to the Deputy CEO overseeing all corporate communications, from employee and government relations to product and cause marketing. Led 10 Burmese staff in Yangon - several of whom did not speak English - entirely virtually from Singapore to achieve 122.5% performance against quarterly targets.+ Was Interim Head of Marketing Communications for Colliers International. Supported the Managing Director, Hong Kong amidst prolonged protests and a possible global pandemic.

Responsible for modernising and elevating the team's approach to engaging prestige, UHNW and C-suite audiences worldwide, positioning SCB as a bank that is redefining commercial progress and co-creating the new financial paradigms necessary to achieve true and lasting prosperity in the world's most complex and vulnerable markets.

Founded this boutique strategic communications consultancy to help promote positive change in partnership with best-in-class, first-to-market, one-of-a-kind companies; and legendary leaders who share my core values of beauty, creativity and responsibility. Advised clients on their brand’s impact on the bottom line. Created 3-year GTM plans, purpose-led positioning platforms and drove digital-first, differentiated campaigns, leading an international team of 20 and globally dispersed client teams across various industries including: *APPAREL & FASHION* Alpine Creations; Diane von Furstenberg (DVF); James & Co. Vegan Fashion; Shanghai Tang*BEAUTY & WELLNESS* ACCESS Health International (& Modern Aging, Singapore); Beautycounter; Jyunka; NUS (The National University of Singapore, School of Public Health) *E-COMMERCE & RETAIL* Alibaba.com; Palais Renaissance *FMCG* DANONE*HOSPITALITY & TRAVEL* Flora Natural Villas; JetCenter Los Angeles; Outpost Coworking Coliving; Royal Caribbean Group*MEDIA & ENTERTAINMENT* CCP (The Centre for Content Promotion, Singapore); Independent Cinema Association of Australia (ICAA); Motion Picture Association and Motion Picture Association International (MPA and MPA-i)*PROFESSIONAL SERVICES* CEB (The Corporate Executive Board - now Gartner); Korn Ferry International*TECH & TELECOMMUNICATIONS* NBN Co (National Broadband Network of Australia); YTL Communications (Malaysia)I also strengthened the personal profiles of top executives at AFACT (The Australian Federation Against Copyright Theft), Club21, The Walt Disney Company, Unilever, among others.

Reporting to the global CMO in Los Angeles and APAC Regional President in Singapore, oversaw (and transformed!!) all marketing and communications activities for 17 offices in 10 countries. Managed a marketing coordinator in Singapore and a PR agency in India. Ran a marketing gurus network of more than 20 employees at all levels across APAC.

Reporting to the Executive Vice President and Co-Chief Operating Officer, served as the primary operational resource and spokesperson regarding all matters related to the publicity of the Association’s anti-piracy and digital strategy operations. Managed a team of two full-time staff in LA, one in Hong Kong; PR agencies in Asia, Europe and Los Angeles; and a US$8 million budget. Led the “PR Council” comprising the heads of Corporate Communications for MPAA Member Companies (Metro-Goldwyn-Mayer Studios Inc., Paramount Pictures Corporation; Sony Pictures Entertainment Inc.; Twentieth Century Fox Film Corporation, Universal City Studios LLLP; Walt Disney Studios Motion Pictures and Warner Bros. Entertainment Inc.)

Reporting to the Vice President, Corporate Communications, managed a three-person team in Dulles and two dedicated PR agency staff in New York. Was spokesperson for the Company’s “AOL Anywhere” (SM) strategy to deliver content and services across high-speed broadband and multiple devices (interactive television, Internet appliances, and mobile phones). Earlier, I held roles in programming, product marketing, and business development.