Lead the creative execution of a pivotal omnichannel product launch across all brand channels; introducing the first new category of the Brompton bicycle since the brand's inception 50 years ago.

- Mentor for the leading career platform and D&AD Side Hustle winner. Our mission was to create a platform for women and non-binary people in order to help individuals thrive in their creative careers and connect companies and organisations with diverse talent and resources so that they can better support their workforce - Founding member of the subsection ILN Women in Sport Task Force

- Devised product, brand and corporate PR strategy and drive the creation of PR assets across key markets globally - Responsible for paid, earned and affiliate media channels- Planned, localised and directed execution of global influencer strategy- Maintained strong relationships with media and crafted pitches maximising editorial interest and coverage across all verticals, recent features include articles in HYPEBEAST, The Wall Street Journal and The Telegraph- Led activation for strategic brand partnerships including a collaboration with Palace Skateboards resulting in 150+ pieces of coverage, 6 billion estimated readership and over 210% traffic increase to rapha.cc. Other notable collaborations included Apple, Paul Smith, Snow Peak, GORE-TEX, B&O, Silca, Outdoor Voices, EF Education First, Canyon, Team Sky and Zwift- Collaborated on cross-channel marketing initiatives and advised on timing and messaging- Managed the UK PR Manager and external PR agencies as well as supported in-house regional PR teams to ensure processes, resources and media investments were in unison with the marketing objectives- Worked with CEO and leadership team to direct crisis and reputation management proactively and reactively as well as coordinate high-profile media requests and interviews; including a Rapha edition of the outstanding Magazine B- Led the press office for the non-profit Rapha Foundation sponsoring 27 organisations with a joint donation amount totalling $4.5m to date- Established the use of business insight tools; setting targets for all key PR activity (qualitatively and quantitatively) to identify opportunities and evaluate the success- Produced and delivered annual global PR events

- Devised and implemented strategic UK communication plans- Managed the press office, influencer and press trips, media events, influencer content and organic seeding programmes- Developed strategy for and managed the first network of European ambassadors (100+) including organising and executing the first ambassador summit (£50k+ event)- Managed in-house archivist to develop an extensive filing system of press archives- Notable projects include collaborations with Liberty London, Herman Miller, Paul Smith, Woolmark and Unmade

- Provided press and event support to the regional team including managing the UK Ambassador programme - Developed regional marketing strategy (specifically women's) - Produced mass participation events with 5k+ participants, including events at the Olympic velodrome and Central Saint Martin’s College- Managed relationships with wholesale partners

- S&B explored female identity and was part of a lively and growing realm of re-imagining the “collective” by young women utilising a variety of public platforms in order to question female perception in today’s image-driven culture - Exhibitions to date include Photofusion, London; Tabernacle, London and Doomed Gallery, London

- Produced exhibitions, assisted curatorially, researched talent and managed artist relations- Created press releases, marketing promotional materials and build media relationships

- Position funded by Amazon Audible, involving organising and publicising exclusive literature events in luxurious locations such as The Royal Academy of Art, as well as producing content used across all external channels- Developed and maintained a large database of press and social media contacts to promote a range of narrators including William Boyd, Ed Stoppard, Alistair McGowan, Russell Tovey, Julian Barnes and Lionel Shriver