Directs the organization's creative outputs. Specializes in distilling complex information into compelling communications. Works to capture the essence of big ideas and help clients communicate with beauty, clarity, and confidence.

Helps businesses build, grow, and know their brand.

Co-led IDEO’s food & beverage portfolio, a team of ~25 multidisciplinary designers. Upheld the craft and quality of our work, pushed the edge of design, supported our community and culture, and delivered against business and client needs. HIGHLIGHTSWorked directly alongside IDEO project teams as a leader to guide content and collaborate with clients:• Pushed branding capabilities with Peru’s largest consumer goods company and supported the development of the go-to-market visual identity• Partnered with World Wildlife Fund to experiment and prototype ways to reduce food loss on farms• Created the brand for Rockefeller Foundation’s Food System Vision Prize—a global open-innovation challenge to envision nourishing food futures for 2050• Developed a new, natural wellness supplement offer (product, experience, and brand identity design) with one of the world’s largest pharmaceutical companiesCollaborated across IDEO’s platform with OpenIDEO and IDEO CoLab to push ways of working, embrace systems thinking, explore the circular economy of food, and integrate the role of tangibility and designOrganized the annual offsite and portfolio review for IDEO’s global food portfolio teamInitiated and led the coordination of Design Director efforts to support and celebrate craft excellence across the SF location of over 250 peopleGenerated and shared perspectives living at the overlap of design and food:• Speaker at Stanford’s Food Inno Symposium on Food Waste• Speaker at The Engine (launched by MIT) Food & Ag Tech Workshop

Led projects and multidisciplinary teams, supported clients through the design thinking process, developed design content and strategy, and demonstrated craft excellence.HIGHLIGHTSWorked with the UAE Government (Prime Minister’s Office, Ministry of Food Security, and Ministry of Education) to develop a strategy for transforming the mindsets of Emirati youth to be more creative and curious with food. Our team designed the strategic foundation and visual expression for a national, kid-led movement rooted in UAE beliefs including the movement’s values, key opportunity areas for design, and a range of concepts to engage kids at home, at school, and beyond.Worked with Stone Barns Agricultural Center + Blue Hill restaurant to articulate a unified vision to become the R&D lab for an ecological food culture.Led the project and team that developed the brand for RightRice including positioning, values, personality, visual identity, packaging, website and more—designed for consumers’ needs.Worked with a national business & financial software company’s tech team to support cultural transformation efforts through prototyping and design.Spoke at the Invisible Talks design conference and as a panelist on Stanford D. School’s Creative Leadership Panel hosted by David Kelley.Authored the piece “3 Ways to Get Comfortable with Ambiguity” featured on IDEO’s blog, The Octopus.

Led and collaborated with multidisciplinary teams and supported clients through the design thinking process.PROJECT HIGHLIGHTSCreated a strategic future vision for a global water company. Identified opportunity areas based on our international design research and brought the vision to life through product and experience concepts and prototypes.Collaborated on a number of projects and brands with the J.M. Smucker Company as they worked to adopt a human-centered and design-led approach to innovation. Developed the in-home product experience and innovation pipeline for an American multinational coffee brand. Used qualitative and quantitative research to identify key opportunities that fit both consumer needs and brand credibility.Created a vision for the retail experience and future product portfolio of a Latin-inspired coffee brand. Brought the vision to life through taste-like food and beverage prototypes, environmental renderings, packaging prototypes, and audio-visual experiential storytelling.Developed the brand and experience vision for Stonemill Matcha—a San Francisco-based Kyoto-inspired cafe including brand positioning and personality, key consumer touchpoints, menu concept, and go-to-market name and logo design.Designed the go-to-market brand, restaurant experience, and retail packaging for dosa by DOSA — a restaurant brand in Oakland, CA that introduces more people to Indian culture through cuisine.Inspired by the brand’s purpose, created a flexible visual identity for a Canadian commercial real estate company.

Engaged in all steps of the design thinking process (from research to synthesis to prototyping). Drove content creation and craft through the lens of communication design. Developed concepts, visualized strategies, prototyped ideas, crafted narratives and presentations, and designed go-to-market solutions.PROJECT HIGHLIGHTSWorked with a New Zealand-based, Japanese-owned beverage company to identify opportunities and shift the product portfolio to better-for-you experiences with low-to-no sugar options while still meeting consumer desires. Developed the strategy for a frozen meal brand to evolve its offer and meet a new audience’s needs. The vision tapped into the brand’s equity while also offering healthier ingredients, an interesting variety of flavors, more sustainable packaging solutions, and meaningful ways to engage with consumers.

PROJECT HIGHLIGHTSDesigned a new brand for one of the world’s largest chocolate manufacturers that would take the company into new, better-for-you snacking territory.Designed a comprehensive patient and employee service experience for Planned Parenthood, including waiting and recovery areas, a digital patient-provider counseling tool, easy-to-use online forms, and a unifying vision for Planned Parenthood staff.

PROJECT HIGHLIGHTSDeveloped the brand and communication approach for a new-to-the-world, anti-cancer medical deviceCreated the brand vision and product innovation pipeline for a pet brand’s line of oral care

Built a new wine company from the ground up alongside a team of creatives, engineers, and advisors. Led the development of the brand's design strategy and creative execution centered around the end-to-end consumer experience—from discovery to purchase to delivery.Barrel + Ink provides a blank canvas for award-winning winemakers + designers to collaborate and create artful wines. We celebrate the stories behind the makers and invite anyone to explore, learn about, and simply enjoy well-crafted wine.

Conceptualized and designed promotional materials for Yahoo! properties, events, products, and partners. Projects include: Olympics 2012 campaign, Cannes Lions International Advertising Event 2012, Livestand App product launch

Created cross-channel campaigns including print, packaging, in-store marketing. Projects include: Missoni for Target, Splendid Littles for Target, Halloween 2011, Bullseye Shop, Target Baby 2010/2011 Campaign, and GiftCards

Assisted in the design of corporate communications, advertisements, branding, and print collateral.