Re-launching an existing brand, developing the innovation portfolio towards naturalness creating a new product range, and the definition of the marketing mix with all its activation plan. As a result, we have achieved the best consumer-rated product in the market, with a 93% persuasion 'magic quadrant' campaign, increasing brand awareness and entering the company’s highest grossing category with the best market proposal.· Business opportunity seeker· Strategic Brand Book creation (brand fundamentals, architecture, and identity)· Long-term innovation road map definition· Transformational innovation launch· Project stakeholders' coordination· Brand activation & touchpoint strategy plan· Creative comms development (concept and content strategy)· Market trends & consumer analysis· GTM Presentations (Internal Sales Team & Retailers)· Sales forecasting, budget & brand calendar management

· Product positioning· Innovation launch· Packaging architecture definition· Creative comms development· Market trends & consumer analysis· GTM Presentations· Sales forecasting, budget & brand calendar management

· Creative & executional support for Marketing, Sales, Trade, Communication, Digital and HR Team· Branding Consultant· Communication Consultant· Design (Packaging/Digital)· Events Organization (internal/external)