I am a senior full stack marketing and operations professional working on go-to-market (GTM) strategies of growth hacking, building data dashboards and getting teams engaged from 2010 on. Digital environments have become my home and have also allowed me to explore relevant markets: digital advertising, ecommerce, market places, product development, SaaS or hardware manufacturing.After graduating in Law, I decided to pursue a Political Science degree as well, since I was eager to understand what leads people to make certain decisions and drives them to get the ball rolling accordingly. As my trainee period took place at a agency in charge of managing the communication of a political party, I had the opportunity to get involved in side projects regarding companies operating in several industries. It absolutely thrilled me so I did my best to keep on learning to become skilled at figuring out what drives people to make certain decisions, but from a market perspective.I then jumped into the digital marketing agency Elogia. Those five years turned out to be the best contribution to my professional career so far. I started playing a Social Media role, but the company boosted my willings to a brand new level and taught me every single aspect I know in regards to digital analytics, SEO, media planning, campaigns execution and optimization, digital product designing and user experience. So I was promoted to a Strategic Manager position to develop consultancies and strategies for clients which wanted to take advantage of digital environments but didn’t know how to lead that immersion.By 2015 I came back home to Málaga and landed as a Marketing Manager at Versus Gamers, an ecommerce with more than 40 brands and over 12k products of gaming hardware. I collected a significant amount of experience points by rolling my sleeves on and tones of self-demand. I spent my days browsing from Google Analytics and Tag Manager to SEM, Shopping, SEO, newsletters, display and programmatic advertising, affiliation tactics, product placements, Meta or branded content through big publishers and influential creators. Always keeping track of the KPI's performance in real time to align results to the objectives and being able to consider more profitable channels.From 2018 on I got focused on operations, becoming the Chief Operations Officer of the company. That has allowed me to discover how much I enjoy by untangling knots and easing processes through technology so efficiency is granted, as well as managing multiple departments and working hand to hand with devs and IT’s mates.