Marta Kołata Email & Phone Number

Warszawa, Woj. Mazowieckie, Polska

Warszawa, Woj. Mazowieckie, Polska

• Developing company marketplace business• Conducting manifold market analysis and searching for new Partners• Contract negotiations• Establishing comprehensive terms and conditions of cooperation• Analyzing category and account needs and developing recommendations to best support sales goals• Building and maintaining relationships with Partners• Supporting Partners and taking actions to improve their satisfaction• Monitoring merchandise pricing• Ensuring marketplace best practices are followed in order to maximize sales level• Proactively seeking opportunities to improve eMAG Marketplace strategies and tactics• Driving new initiatives and future roadmap for marketplace activities

Kiev Region, Ukraine

• Participation in creating and delivering the company’s marketing strategy• Responsibility for both the concept and carrying out the promotion, advertising and employer branding activities in the print media and on the Internet• Creating articles, press statements and marketing materials (copywriting)• Content coordination and updating information on websites in CMS• Being solely in charge of particular brands and distribution channels• Close cooperation with the sales team (12 sales agents located across the whole country)• Negotiating, establishing and maintaining good relationships with the media and advertising agencies for the specific projects• Monitoring competitors’ marketing activities as well as market trends• Preparing and presenting reports and analyses covering market, product and competition information for the management purposes• Establishing and maintaining strong relationships with sponsors• Organizing and coordinating meetings, corporate events and promotion actions• Forecasting and budgeting, preparing documentation as well as cost reporting to the accounting and finance departments• Translating advertising copies from Polish to Ukrainian language• Completing any ad hoc duties for the marketing and management purposesSELECTED ACHIEVEMENTS• A successful creation of the brand image for the company’s products on the Ukrainian market (Bella, Seni, Happy, Pollena Eva). It included designing and setting up from A to Z the “Mum and baby’s room” in one of the biggest shopping malls in Kiev• Reducing costs from the marketing budget by 30% in one year by optimizing trade actions• Improving the information circulation within the company regarding products, marketing strategy and current actions by creating and unifying the rules for internal communications within the subsidiary• Reducing by 100% expenses connected with losing advertising materials thanks to creating and implementing a special monitoring system

Kiev Region, Ukraine

Postgraduate Studies, E-Commerce, 2017

Master'S Degree, International Relations