Marta Lopes Email & Phone Number

Matosinhos, Pt

Porto, Portugal

- Leverage GitLab CI/CD pipelines to automate job processes and facilitate service deployment across multiple virtual machines for diverse projects.- Proficient in Docker and Docker Compose for installing various services on virtual environments, ensuring efficient resource utilization.- Integrate Ansible playbooks seamlessly into GitLab CI/CD pipelines, enhancing automation and streamlining deployment procedures.- Design and implement Elasticsearch clusters with distributed nodes across different virtual machines using Docker Compose, optimizing scalability and performance.

Porto E Região, Portugal

- E-mail Marketing: Executed email marketing campaigns targeting specific client segments. Created and sent digital newsletters and other promotional materials to engage and retain customers.- Marketing Material Design: Designed promotional materials such as posters, flyers, digital newsletters and website banners to support marketing campaigns.- Photography: Conducted product photography when necessary and edited photos for website updates and promotional campaigns.- Search Engine Optimization (SEO): Implemented SEO strategies on the website to enhance search engine visibility, including optimizing product titles and descriptions.- Paid Advertising: Created and managed online advertising campaigns, such as Google Ads, to drive traffic and sales.- Performance Analysis: Analyzed the performance of online advertising campaigns and generated reports to evaluate effectiveness and identify areas for improvement.- Product Management: Updated product stock and prices on the website and marketplaces (FNAC and Worten) to maintain accurate and up-to-date information.- Client Support: Provided assistance to customers via various channels such as phone, email, and online marketplaces.- Order Management: Handled order processing, including receiving orders from the website and marketplaces, and coordinating with the team for order preparation and shipment.- Communication with Shipping Companies: Liaised with shipping companies to resolve shipping-related issues and ensure timely delivery of orders.

Porto

- Create content for social networks, websites, newsletters and other materials;- Write, edit and publish engaging posts for several social networks, including Facebook, Instagram and LinkedIn, for diverse accounts and businesses;- Produce and publish engaging blog content (PT/EN);- Select appealing images/videos to complement text;- Collaborate with internal teams to develop promotional content for products, events, and other pertinent topics;- Provide timely and accurate responses to inquiries and comments across our social media platforms;- Implement advertising strategies to boost brand awareness;- Monitor and analyze social media metrics including traffic, engagement, shares, and conversion rates, presenting comprehensive reports on insights;- Conduct keyword research and analysis to identify relevant keywords for website optimization;- Utilize Google Analytics to track and report website performance metrics;- Translation and content review for both Portuguese and English materials;- Strategize and execute online campaigns across Facebook, Instagram, and Google Ads platforms;- Participate in client meetings to ensure alignment and satisfaction with deliverables.

- Managed media relations by handling clipping and drafting press releases.- Conducted analysis of Instagram presence for museums and cultural institutions.- Planned and created engaging copy for Instagram posts.- Captured photographs and videos of museum exhibitions.- Managed social media presence on Instagram for Fundação de Serralves, increasing online engagement and visibility.- Utilized internship experience for research and analysis in the context of my master's thesis.Afther the internship, I've continued collaborating with Fundação de Serralves for subsequent editions of the Serralves em Festa event (2018 and 2019):- Assisted in covering the Serralves em Festa event by creating and posting content on social media platforms, particularly on Instagram.- Contributed to event organization by inputting all events into the dedicated event app, ensuring accurate and up-to-date information for attendees.- Edited, reviewed, and translated copy about events and artists for a magazine distributed to event attendees, enhancing their experience.- Coordinated with various departments involved in event organization.

I've contributed to the digital archiving of student enrollments as part of a university-exclusive project where I've collaborated with the Department of Technology and Information Systems Management during my master's degree program.- Organized the university archive, ensuring efficient retrieval and storage of historical enrollment data;- Managed sensitive student data with confidentiality;- Inputted student data into the university's back-office system, maintaining accuracy and integrity;- Provided support to fellow students during enrollment periods, offering assistance and reinforcing teams.

Guimarães

- Managed media relations by handling clipping and drafting press releases.- Wrote documents for shows and performances, contributing to promotional materials.- Assisted in the organization of events, ensuring smooth execution and attendee satisfaction.- Completed a comprehensive report as a requirement for the completion of my bachelor's degree.

Portugal

Odisseia da Comunicação is an annual event organized by students of the Business Communication Bachelor degree.This is a yearly event that features lectures and workshops dedicated to various areas of Marketing and Commuication. I was part of the organizing committee for two years, with the main role of creating content and managing social media throughout the academic year and especially during the event.

Postgraduate Degree, Software Development

Master'S Degree, Communication Sciences: Advertising And Public Relations

Bachelor'S Degree, Business Communication

Erasmus+, Philology