Marta López De Haro

Marta López De Haro Email and Phone Number

Global Sales and CS Development Senior Director @ mediasmart
Madrid, ES
Marta López De Haro's Location
Greater Madrid Metropolitan Area, Spain
Marta López De Haro's Contact Details

Marta López De Haro personal email

About Marta López De Haro

I joined Mediasmart in 2012, and I´m responsible for recruiting and managing the Client Services team. Prior to MediaSmart, acquired by Affle in 2020, I had more than 22 years experience in sales and marketing in the digital industry, working in companies such as Rumbo.com (Telefónica/Amadeus JV), where I was Marketing Director for 5 years, TradeDoubler, where I was Head of Campaigns for 6 years and different media agencies, where I managed international clients. Through these years I gained deep knowledge around digital projects, start-ups, e-commerce, usability and negotiation with multinational companies. I also have proven capabilities to manage people, clients’ relationship, global vision in any level of communication.Specialities: Strategy and online marketing, online & mobile performance, negotiation and media buying, e-commerce, start-ups, web development, e-commerce, usability, programmatic mobile...

Marta López De Haro's Current Company Details
mediasmart

Mediasmart

View
Global Sales and CS Development Senior Director
Madrid, ES
Website:
mediasmart.io
Employees:
79
Marta López De Haro Work Experience Details
  • Mediasmart
    Global Sales And Cs Development Senior Director
    Mediasmart
    Madrid, Es
  • Mediasmart
    Global Sales & Cs Development Senior Director
    Mediasmart Sep 2023 - Present
    Madrid, Comunidad De Madrid, España
    Develop and coordinate an employee programme that meets the training and personal development needs of employees throughout their career at mediasmart. Build self-sufficient employees as soon as possibleHelp new employees achieve global vision of the company and their rolesDevelop the employee's personal and professional skills to their full potentialStructure processes, documentation and proceduresPromote Knowledge transferHelp to ensure profitabilityDevelop efficient and flexible work processes
  • Mediasmart
    Client Services Senior Director
    Mediasmart 2012 - Present
    Madrid
    http://www.linkedin.com/company/412923mediasmart is part of the Affle group - a global technology company that is listed on the stock exchange in India. Affle group has been in the adtech/martech business for over 15 years and runs multiple ad platform businesses like Appnext, Vizury, RevX, MAAS in addition to mediasmart. At mediasmart, our mission is to allow advertisers to effectively reach mobile audiences in real time, while maximizing engagement with campaigns and their incremental value to advertisers. mediasmart was one of the first players to enter the programmatic mobile ecosystem and to date our proprietary technology stack comprises of a DSP, DMP & Ad-Server, as well as direct connections to more than 30 ad exchanges where we buy display, video and native ads on mobile apps, web, connected TVs and desktop.Responsibilities:The Client Services Director coordinates the Account Management team to support and educate our customers on how to use MediaSmart and make the most out of it. Depending on the type of customer, this may entail education on how to use the features in the platform and recommendations on how to analyze and optimize their campaigns, or actually optimizing campaigns for them directly. Review, correction and final approval for the release of all developments and new functionalities of the platform.Work closely with the rest of the teams (Sales, Tech, Marketing) to ensure that MediaSmart's engine works, by making our customers happy and knowledgeable about our products and services. Provide a world-class client experience for some of EMEA´s largest agencies and also for advertisers around the world. Collaborate with the client and the sales team to understand client objectives and indicators for success, as well as to provide clients with input on campaign performance.
  • Vive +
    Marketing Director
    Vive + 2011 - 2012
    Marketing in FMCG. Retail Sector. Shareholder. Marketing & Logistics Department.
  • Tradedoubler Spain
    Head Of Campaings
    Tradedoubler Spain 2005 - 2011
    Campaign Product development in Spain.• Negotiating rates and agreements with major portals and clients (agencies and direct clients).• Plan, optimize and monetize online advertising campaigns Spain and Europe.• Full responsibility for strategy, operational execution and business unit.• Reporting directly to the headquarters in Stockholm (Sweden) and Management Committee member company.• Direct control of ROI. Performance online Marketing.• Direct Unit: 5 people
  • Rumbo
    Marketing Director
    Rumbo 2000 - 2005
    Madrid
    Responsible for launching portal in Spain through multimedia advertising campaign, both on-line and off-line.• Coordination launch for Latin America, Italy and France. • Responsibility for branding and communication.• usability and navigability of the portal. Site design development strategy. Content management.• Communication with customers and e-marketing promotions.• Monetizing advertising placements and control over the results.• Negotiation strategic agreements.• Development affiliate program with more than 200 portals. (Negotiation, creative development and optimization results, intranet-extranet).• Drafting and distributing corporate press releases and press conferences and coordination attending trade fairs.• Development and Marketing department budget control. Objective: To ensure maximum ROI• Work with Goals. Achieving 100% and reach break even.• Direct Unit: 4 people
  • Grey Group
    Account Director
    Grey Group 1998 - 2000
    Account Director for many multinational clients.
  • Rpm. Advertising Agency. Below The Line.
    Account Executive
    Rpm. Advertising Agency. Below The Line. 1995 - 1998
    Responsible for coordinating international clients as Gillette, Procter, GlaxoWellcome.

Marta López De Haro Skills

Online Marketing E Commerce Online Advertising Mobile Marketing Digital Marketing Mobile Devices Affiliate Marketing Email Marketing Advertising Marketing De Afiliados Marketing Digital Publicidad En Internet Marketing En Internet Estrategia Social Media Marketing Marketing Strategy Marketing Estrategia De Mercadotecnia Estrategia Digital Mercadotecnia En Medios Sociales Mercadotecnia Strategy Web Analytics

Frequently Asked Questions about Marta López De Haro

What company does Marta López De Haro work for?

Marta López De Haro works for Mediasmart

What is Marta López De Haro's role at the current company?

Marta López De Haro's current role is Global Sales and CS Development Senior Director.

What is Marta López De Haro's email address?

Marta López De Haro's email address is ml****@****ail.com

What skills is Marta López De Haro known for?

Marta López De Haro has skills like Online Marketing, E Commerce, Online Advertising, Mobile Marketing, Digital Marketing, Mobile Devices, Affiliate Marketing, Email Marketing, Advertising, Marketing De Afiliados, Marketing Digital, Publicidad En Internet.

Who are Marta López De Haro's colleagues?

Marta López De Haro's colleagues are Cường Trần, Aman Bolwani, Shubham Nagpal, Jaqueline Sobral, Deepak Singh, Keyuri Shah, Alejandro García Amador.

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