Marta López De Haro Email & Phone Number

Madrid, Es

Madrid, Comunidad De Madrid, España

Develop and coordinate an employee programme that meets the training and personal development needs of employees throughout their career at mediasmart. Build self-sufficient employees as soon as possibleHelp new employees achieve global vision of the company and their rolesDevelop the employee's personal and professional skills to their full potentialStructure processes, documentation and proceduresPromote Knowledge transferHelp to ensure profitabilityDevelop efficient and flexible work processes

Madrid

http://www.linkedin.com/company/412923mediasmart is part of the Affle group - a global technology company that is listed on the stock exchange in India. Affle group has been in the adtech/martech business for over 15 years and runs multiple ad platform businesses like Appnext, Vizury, RevX, MAAS in addition to mediasmart. At mediasmart, our mission is to allow advertisers to effectively reach mobile audiences in real time, while maximizing engagement with campaigns and their incremental value to advertisers. mediasmart was one of the first players to enter the programmatic mobile ecosystem and to date our proprietary technology stack comprises of a DSP, DMP & Ad-Server, as well as direct connections to more than 30 ad exchanges where we buy display, video and native ads on mobile apps, web, connected TVs and desktop.Responsibilities:The Client Services Director coordinates the Account Management team to support and educate our customers on how to use MediaSmart and make the most out of it. Depending on the type of customer, this may entail education on how to use the features in the platform and recommendations on how to analyze and optimize their campaigns, or actually optimizing campaigns for them directly. Review, correction and final approval for the release of all developments and new functionalities of the platform.Work closely with the rest of the teams (Sales, Tech, Marketing) to ensure that MediaSmart's engine works, by making our customers happy and knowledgeable about our products and services. Provide a world-class client experience for some of EMEA´s largest agencies and also for advertisers around the world. Collaborate with the client and the sales team to understand client objectives and indicators for success, as well as to provide clients with input on campaign performance.

Marketing in FMCG. Retail Sector. Shareholder. Marketing & Logistics Department.

Campaign Product development in Spain.• Negotiating rates and agreements with major portals and clients (agencies and direct clients).• Plan, optimize and monetize online advertising campaigns Spain and Europe.• Full responsibility for strategy, operational execution and business unit.• Reporting directly to the headquarters in Stockholm (Sweden) and Management Committee member company.• Direct control of ROI. Performance online Marketing.• Direct Unit: 5 people

Madrid

Responsible for launching portal in Spain through multimedia advertising campaign, both on-line and off-line.• Coordination launch for Latin America, Italy and France. • Responsibility for branding and communication.• usability and navigability of the portal. Site design development strategy. Content management.• Communication with customers and e-marketing promotions.• Monetizing advertising placements and control over the results.• Negotiation strategic agreements.• Development affiliate program with more than 200 portals. (Negotiation, creative development and optimization results, intranet-extranet).• Drafting and distributing corporate press releases and press conferences and coordination attending trade fairs.• Development and Marketing department budget control. Objective: To ensure maximum ROI• Work with Goals. Achieving 100% and reach break even.• Direct Unit: 4 people

Account Director for many multinational clients.

Responsible for coordinating international clients as Gillette, Procter, GlaxoWellcome.