Marta López Ogando Email & Phone Number

Las Rozas, Es

Madrid

Management of beauty accounts in the agency. I am currently part of the team for the following accounts: L'Oréal Paris, Essie, It Cosmetics, Kiehl's, Valquer Laboratories, Eleca Clinic, Petuxe and Adlib Ibiza.My day-to-day tasks include:- Creation of press releases planning, both for launches and events, and editorial press releases for the agency's clients. - Writing and translating press releases. - Events' management. From the creative proposal and conceptualisation to the management of event calls, including coordination of suppliers and production. - Search and management of suppliers and locations. - Clipping and monitoring of brands, launches, special actions and events. - Preparation of return reports and analysis using sector-specific measurement metrics.- Management of PR seedings to press, influencers and KOL.- Press office for the media.- Coordination, preparation and presentation of the media interview strategy with spokespersons of the different firms. - Coordination as PR and events agency of the presence of L'Oréal Paris at MBFWMadrid, an event in which the brand is one of the main sponsors. - Searching for opportunities for brands to be present at awards, specific events or to participate in cobranding actions.- Writing and preparation of speeches and scripts for events or awards. - Liaising with journalists, influencers or companies in the sector, serving as a link with the agency's clients. - Creation and presentation of agency pitches for potential clients. - Participation in projects for specific clients (events, calls for proposals, press releases...).

Contributor to the beauty section of the website Mujerhoy.com. Proposal and research of topics of interest, writing with SEO positioning, relationship with brands to keep abreast of their news, management of interviews with experts in the sector.

Madrid

Associate lecturer of the Communication Strategy subject in the Executive Master's Degree in Protocol, Event Organisation and Corporate Communication and of the Public Relations subject in the University Degree in Protocol and Event Organisation. Both subjects are taught collaboratively by the Pin Up Comunicación team.

Madrid, Comunidad De Madrid, España

Mentor in One-to-one tutorials for IED alumni on Effective Communication Strategies.IED Alumni Dream Team Member.

Las Rozas De Madrid

Part of the company's marketing and communication department team.- Public Relations Management- Support in the management of the firm's communication.- Influencers and brand ambassadors strategy - Events and presentations- Website management (publication of products, web descriptions, images)- ERP software management and update - Photo shoot support (campaign, editorial and ecommerce)

Madrid Area, Spain

Management of Alma Bloom's communication channels and public relations.- Media relations- Clipping- Management and organization of events- Management of the brand's social networks- Management of the brand's corporate communication- Management of the showroom- Newsletters and writing the corporate blog- Development of guerrilla marketing actions - Organization of press and public relations events as well as franchise events.- Supplier invoicing and supplier relationship management- Online strategy for the online store

Las Rozas De Madrid Area, Spain

Distillery communication and public relations management

Pontevedra

Digital Content Manager of the second edition of the event PONMO Pontevedra - Fashion. - Writing of informative posts about the event.- Accreditation management- Organization of special activities for influencers- Management of social networks of the event- Elaboration of press and PR clipping

Madrid Y Alrededores, España

Part of the team of the External Communications and Public Relations Department of the automotive company.- Drafting and publication of press releases.- Production of the daily press review and internal dissemination.- Elaboration of ROI and qualitative studies of media publications.- Analysis of publications and preparation of reports.- Support for internal communication, management of web content and preparation of press releases.Protocol execution for events organized by the department.- Assistance in the organization of events and public relations management.

Madrid Y Alrededores, España

Update and creation of contents published in Cope’s Channel web, interview transcriptions and voice interjections, report’s creation and verbalization.

Responsable de diseño web.

Editor in Rumbo Eurovisión. March 2006 – June 2010. Editorial Area: Management of a weekly section, investigating, writing and verbalizing it. National magazine aired on Internet.Pícame Junior Advertising Agency coordination. September 2008 – June 2009. Agency coordination: Link between teachers and students in agency projects, internal as well as external. Events and PR manager. Graphic design assistant.Director of Production “Locos x Saber”. March 2006 – June 2009. Production Area: Presentation of dossier to schools, transportation management and sponsorship search and execution.

News investigation, redaction, verbalization and edition. Radiovoz representative for press conferences. Edition of radio contents for group newspaper.

News investigation, redaction, verbalization and edition.

Fashion Product Direction And Management, Dirección Y Gestión De Producto De Moda, Honorable Mention

Postgraduate In Digital Marketing And Community Management, Digital Communication And Media/Multimedia

Cool Hunting Fashion, Cool Hunting

Master Of Business Administration (Mba), Protocolo, Relaciones Institucionales, Organización De Eventos, A

Master thesis: Corporate Manual based on an automotive company

Bachelor'S Degree, Journalism

Bachelor'S Degree, Advertising And Public Relations