Hi! :) My name is Marta, I'm 23 years old, and yes, I'm a real marketing and communication geek. Ever since I discovered this world, I've been fascinated by how brands can tell their story in a unique way, connecting with their audience through strategies that really make a difference. Did you know that 70% of purchase decisions are made based on emotions? This made me realize how crucial it is to connect with the emotional side of the audience, beyond numbers and metrics.My professional career has been in media agencies, working with clients such as Warner Bros, La Liga, Clarel, HP, and PokerStars. I have managed 360º media campaigns, covering from planning and buying to optimization and results tracking. In addition, one of the most important features of my work has been the direct communication with clients and media partners throughout the campaign process, ensuring that each strategy is perfectly coordinated.What's next? The truth is that I am passionate about innovation and creativity, because I believe they are the key to differentiate a brand in such a competitive market. How do you make your brand stand out in an ocean full of options? For me, the answer lies in creating something original that really resonates with the audience. My goal is to continue to explore these areas, combining strategy with creativity, to help brands connect in an authentic and lasting way with their audience.
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Brand SpecialistPhd Media SpainMadrid, Es -
Brand SpecialistPhd Media Spain Jun 2024 - PresentDirect communication with the client, the media, and the departments involved to ensure compliance with negotiation conditions, budgets, and objectives.360º media campaign management: analysis, planning, buying, tracking, optimization, and invoicing.Preparation of ad hoc reports and presentations according to campaigns and clients. -
Trainee Account ExecutiveIpg Mediabrands España Nov 2023 - Apr 2024Customer supportTV campaign trackingDigital campaign trackingAudience and other campaign metrics reporting Analysis of our client's direct competitors -
Digital Marketing AssistantVadeseo Sep 2022 - Jun 2023Development and edition of web pages.Development of creativities for our clients' promotions.Creation and review of SEM campaigns in Google AdsCustomer registrations in Google Analytics and Search Console.Implementation and review of SEO tools for our clients' websites.Linkbuilding
Marta Lorente Education Details
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Master Of Business Administration - Mba -
Marketing -
Erasmus+ Program
Frequently Asked Questions about Marta Lorente
What company does Marta Lorente work for?
Marta Lorente works for Phd Media Spain
What is Marta Lorente's role at the current company?
Marta Lorente's current role is Brand Specialist.
What schools did Marta Lorente attend?
Marta Lorente attended Thepower Business School, Esic Business & Marketing School, Vern' University Of Applied Sciences.
Who are Marta Lorente's colleagues?
Marta Lorente's colleagues are Jacob Badato Lamzon, Emma F., Rose Chen, Pauline Wang, Victor Mendes Pereira, Prince Addo, Susana Parker.
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Marta Lorente
Barcelona -
Marta Ruiz Lorente
Supply Planner | Industrial Organization Engineer | Logistics & Supply Chain SpecialistGreater Barcelona Metropolitan Area -
Marta Lorente
Barcelona1gmx.es -
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