Marta Lorente

Marta Lorente Email and Phone Number

Brand Specialist @ PHD Media Spain
Madrid, ES
Marta Lorente's Location
Greater Madrid Metropolitan Area, Spain
About Marta Lorente

Hi! :) My name is Marta, I'm 23 years old, and yes, I'm a real marketing and communication geek. Ever since I discovered this world, I've been fascinated by how brands can tell their story in a unique way, connecting with their audience through strategies that really make a difference. Did you know that 70% of purchase decisions are made based on emotions? This made me realize how crucial it is to connect with the emotional side of the audience, beyond numbers and metrics.My professional career has been in media agencies, working with clients such as Warner Bros, La Liga, Clarel, HP, and PokerStars. I have managed 360º media campaigns, covering from planning and buying to optimization and results tracking. In addition, one of the most important features of my work has been the direct communication with clients and media partners throughout the campaign process, ensuring that each strategy is perfectly coordinated.What's next? The truth is that I am passionate about innovation and creativity, because I believe they are the key to differentiate a brand in such a competitive market. How do you make your brand stand out in an ocean full of options? For me, the answer lies in creating something original that really resonates with the audience. My goal is to continue to explore these areas, combining strategy with creativity, to help brands connect in an authentic and lasting way with their audience.

Marta Lorente's Current Company Details
PHD Media Spain

Phd Media Spain

View
Brand Specialist
Madrid, ES
Website:
phdmedia.com
Employees:
5077
Marta Lorente Work Experience Details
  • Phd Media Spain
    Brand Specialist
    Phd Media Spain
    Madrid, Es
  • Phd Media Spain
    Brand Specialist
    Phd Media Spain Jun 2024 - Present
    Direct communication with the client, the media, and the departments involved to ensure compliance with negotiation conditions, budgets, and objectives.360º media campaign management: analysis, planning, buying, tracking, optimization, and invoicing.Preparation of ad hoc reports and presentations according to campaigns and clients.
  • Ipg Mediabrands España
    Trainee Account Executive
    Ipg Mediabrands España Nov 2023 - Apr 2024
    Customer supportTV campaign trackingDigital campaign trackingAudience and other campaign metrics reporting Analysis of our client's direct competitors
  • Vadeseo
    Digital Marketing Assistant
    Vadeseo Sep 2022 - Jun 2023
    Development and edition of web pages.Development of creativities for our clients' promotions.Creation and review of SEM campaigns in Google AdsCustomer registrations in Google Analytics and Search Console.Implementation and review of SEO tools for our clients' websites.Linkbuilding

Marta Lorente Education Details

Frequently Asked Questions about Marta Lorente

What company does Marta Lorente work for?

Marta Lorente works for Phd Media Spain

What is Marta Lorente's role at the current company?

Marta Lorente's current role is Brand Specialist.

What schools did Marta Lorente attend?

Marta Lorente attended Thepower Business School, Esic Business & Marketing School, Vern'​ University Of Applied Sciences.

Who are Marta Lorente's colleagues?

Marta Lorente's colleagues are Jacob Badato Lamzon, Emma F., Rose Chen, Pauline Wang, Victor Mendes Pereira, Prince Addo, Susana Parker.

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