Marta Maj-Kawik Email & Phone Number

Warsaw, Masovian District, Poland

• Leading the planning and execution of Digital, Social Media, Ecommerce and CRM campaigns for 20 markets in Central Europe region – managing the team of 9 specialists in the mentioned areas• Analytics-led approach to implementing regional digital strategy, assuring it’s in line with global direction and covers markets’ needs• Shaping and monitoring annual regional budget – with the sign off responsibility• Taking an active part in contributing to new and forward-thinking initiatives, such as Augmented Reality filters• Discovery and implementation of digital innovations to support Oriflame Brand Partners, such as GSuite tool rollout for 1000 Brand Partners in CE• Supporting the process of CRM campaigns planning, implementation and reporting• Supervising the process of the CRM tool (Sales Manago) maintenance and developments• Reporting and evaluating the ongoing digital activities, always striving for continuous improvement and learning from missed opportunities

Warsaw

• Implementation of global online strategy and creating regional initiatives in Central Europe markets with adjustments to regional and local needs• Online content management: planning and execution of website content, working together with inhouse agency to deliver best in class materials, CMS Management (Sitecore), localizing content to the markets• CMS experience with Sitecore – with the experience of rolling out the new CMS in Poland and Baltic markets, as well as further ecommerce solution rollout for Polish and Czech market• Hands-on experience with working with mobile applications, with best practice of rolling out the Oriflame-owned selling app for Central Europe markets• Social Media and Email marketing management on the regional level, experience with SARE system for email marketing• Ensuring the constant digital education for CE markets and Brand Partners by creating and managing the digital education programs (practical knowledge of Youtube Live and webinar creation)• Cooperating with external digital agencies on preparing the digital campaigns for CE markets• Reporting and evaluating the ongoing digital activities

Warsaw Area, Poland

• Local online strategy planning and implementation – in line with global and regional guidelines, working with local online marketing budget• Maintenance of Oriflame Poland website – local updates in CMS (Oriflame owned content management system), regional materials localization• Full responsibility of Oriflame Poland Social Media presence: content creation and adaptation, advertising, Facebook groups management, reporting• Coordination of external projects and promotional campaigns – collaboration with external agencies and influencers to bring traffic to Oriflame Poland page

Warsaw Area, Poland

• Developing and implementing Social Media strategy for over 30 customers (small and medium-sized enterprises from various industries)• Community management - monitoring and active participation in Facebook pages’ community life• Content creation and contest administration

Kraków Area, Poland

• Building brand image for various customers by coordinating comprehensive Social Media projects• Leading Social Media campaigns throughout the entire lifetime of the project, which included: strategy planning and implementation, content creation, supervision of the graphic preparation, Facebook applications development, Facebook ad campaigns coordination• Managing customers’ websites and coordination of communication in other channels (mobile application etc.)

Kraków Area, Poland

Master'S Degree, Journalism And Mass Communication

Ma, Journalism And Social Communication

Socrates / Erasmus Programme