Marta Massarelli Email & Phone Number

Rome, It

Rome, It

Rome, Latium, Italy

- Take the lead on a strategic area of responsibility, ensuring PR strategy and its relevant actions and processes are delivered to a high level across all international markets. Often working with other internal teams to scale this strategy and help grow their understanding of digital PR.- Coordinate key growth marketing channels, including email, SEO, blog and social media. Proactively identifying knowledge gaps and focusing on developing these areas.- Communicate campaigns/projects to internal and external stakeholders with clarity and care, responding to queries and troubleshooting blockers and set-backs when they arise. - Report on campaign/project success by providing data against key metrics and highlighting any other opportunities/insights for future campaigns/projects.

Remote

- Coordinate monthly international marketing campaigns for the Italian market (set the goals, ideation process, planning and execution of the campaign, curate content and partnerships, and report against KPIs)- Create opportunities for link-building and referral traffic with the goal to increase brand awareness and Domain Authority for www.twinkl.it- Build relationships with Education institutions, charities and schools across the country.- Be in charge of the blog, press releases and email communications.- Collaborate with other teams across the business (mainly Brand and International Marketing Growth) to maintain a coherent marketing strategy.

London, Greater London, Regno Unito

Social Media & Influencer Marketing:- Create and plan content for social media channels.- Build partnerships with influencers (Instagram).- Plan and manage paid ads (Facebook & Instagram).- Research and contact Influencers/affiliates suitable for the brand.- Liaise with Influencers regarding collaborations and gifting product.Branding:- Collaborate in building from scratch a marketing strategy.- Design a brand book to maintain marketing messaging consistent.- Lead the market research and competitor analysis to establish pricing and positioning.Content Creation:- Produce copy for website and mailers.- Draft press releases and email templates.

- Lead creation and repurpose of content through social media management software.- Create and implementing my own video social media campaign called “Office Skills”.- Work closely with the team in assisting events and build relationships with attendees.

Reading, United Kingdom

- Formulate an effective business plan to increase awareness of the student voice within the HBS student community. - Organise information sessions, events and activities for students – including creating and branding the very first big Fundraising event within the business school called “Cut The Distance”.- Generate ideas to raise awareness of the students’ voice and Develop HBS orientated information regarding student engagement in all its forms.- Liaise with student representational committees and HBS aligned RUSU societies.

Reading, Regno Unito

- Create digital content and build up the website, updating with news, events, blogs.- Use Graphic design software to create visuals for mailers and social media posts.- Support and attend events and online webinars, implementing and leading a Social Media strategy to support all marketing activities.- Develop relationships with key stakeholders in the technology industry to boost the implementation of tailored marketing strategies.- Act as the go-to person for all market research into the executive search, in-house and network groups sectors from a prospecting perspective.

- Digital marketing: promote events and opportunities for students using Sprout (mainly Facebook and Twitter)- Identify social media trends and report these to the team.- Collaborate with designers to create new university panels and Careers brochures.Attend events and come up with new ideas to enhance student engagement.

Bachelor'S Degree, Business And Management, High 2:1

Activities and Societies: Rock Society, Korfball society, Volleyball team, LGBT+ society, Helping refugees society

Diploma Esame Di Stato, Scientific Subjects, 90/100

Activities and Societies: Music band, Help for Foreign Students, Maths support, Volleyball, Debating society Esame di Stato 90/100