Marta Mincuzzi Email & Phone Number

Milano, Lombardia, Italia

Developing the overall Jakala's offer within the Consumer Goods market with a strong knowledge of Customer Strategy, Data, AI & Analytics, Digital & Technology ensuring high standard quality of projects delivered.

Milano, Lombardia, Italia

Leading the Advisory practice cross-industries (Consumer Retail & FMCG, Telco, Media, Energy & FSI markets) delivering Sales & Marketing projects, focus on:- Custome Value Management strategies, customer segmentation and profiling. User personas definition through advanced analitics models and data enrichment- Acquisition strategy for Retail and Digital channels and Conversion Rate Optimization along the full funnel- Geomarketing analysis and potential models to design the Retail network and channels development- Prevention and Retention omnichannel strategy and initiatives to protect the customer base and reduce the churn rate, increasing customer value- Customer Journey / Customer Experience design and implementation

Milan Area, Italy

Leading a team of 8 people, responsible for CRM, Loyalty initiatives, Direct Mktg communications and related budget. Mainly in charge of:- Support Nespresso strategy definition through customer insights and behavior analysis, providing cross department strategic guidelines and recommendation to top managers- Customer Value Management, through customer segmentation, lifecycle and targeting strategies to reduce churn, increase customer engagement and revenues, maximizing ROI and optimizing the Marketing budget- Define the CRM program strategy, supported by statistical models to drive cross and up-selling, customer loyalty and prevention / retention initiatives among Nespresso customers- Plan and implement communication strategy leveraging all the major Direct marketing touchpoints and Phisical & Digital channels- Support Nespresso Retail network development through Geomarketing analysis defining different strategies depending also on the differences in penetration and potential across the market

Project team coordination and client relashionship managment. Focus on Loyalty programs, Marketing and CRM activities, mainly related to:- Planning, definition, implementation and management of loyalty programs and CRM activities - Customer profiling and segmentation analysis, Datamining analysis- Planning and Monitoring of direct marketing campaigns (mailing, email, SMS), results and returns

Customer management and strategy services for Telco, Media, Energy and Banking industryCross-industry experience mainly related to:- Customer value management and segmentation- Marketing DB development and management- Customer/Prospect analysis (behavioral, segmentation, prevention and retention analysis)- Customer/Prospect predictive and segmentation models (using SPSS Clementine, SAS data mining tools)

Munich Area, Germany

Internship within the EMEA Consumer Marketing teamBusiness Intelligence analysis and sales out data research.Developed marketing communication material to educate Intel senior level managers and monitor the European retail channel to let adjust the Intel strategy in EMEA accordingly.

General Management, Strategy, Marketing, Management

Erasmus, Business Administration

Business Administration, Economics, Marketing, Finance

Maturità Scientifica