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Marta Mincuzzi is listed as Marketing | Digital | Sales | Strategy & Consulting Partner at JAKALA, a company with 788 employees, based in Milan, Lombardy, Italy. AeroLeads shows a matched LinkedIn profile for Marta Mincuzzi.
Marta Mincuzzi previously worked as Partner at Jakala and Principal Advisory at Jakala. Marta Mincuzzi holds General Management, Strategy, Marketing, Management from Università Commerciale 'Luigi Bocconi' / Bocconi University.
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- Graduated with honors in General Management at Bocconi University in Milan with a MS.c Degree in Business Administration: business strategy, marketing, finance- 6 yrs experience in Management Consultancy, managing Marketing, CRM and Loyalty projects on national and international scale in the Media, Telco, Energy and Banking industries - 6 yrs experience in Nespresso Italy as Head of CRM, Loyalty & Direct Marketing Communication- 2+ yrs experience in Jakala as Partner leading the Advisory practice providing Strategy, Marketing, Sales, Tech, Digital consulting cross industries leading a team of 45+ professionals
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A career timeline built from the work history available for this profile.
Milano, Lombardia, Italia
Developing the overall Jakala's offer within the Consumer Goods market with a strong knowledge of Customer Strategy, Data, AI & Analytics, Digital & Technology ensuring high standard quality of projects delivered.
Milano, Lombardia, Italia
Leading the Advisory practice cross-industries (Consumer Retail & FMCG, Telco, Media, Energy & FSI markets) delivering Sales & Marketing projects, focus on:- Custome Value Management strategies, customer segmentation and profiling. User personas definition through advanced analitics models and data enrichment- Acquisition strategy for Retail and Digital.
Milan Area, Italy
Leading a team of 8 people, responsible for CRM, Loyalty initiatives, Direct Mktg communications and related budget. Mainly in charge of:- Support Nespresso strategy definition through customer insights and behavior analysis, providing cross department strategic guidelines and recommendation to top managers- Customer Value Management, through customer.
Project team coordination and client relashionship managment. Focus on Loyalty programs, Marketing and CRM activities, mainly related to:- Planning, definition, implementation and management of loyalty programs and CRM activities - Customer profiling and segmentation analysis, Datamining analysis- Planning and Monitoring of direct marketing campaigns.
Customer management and strategy services for Telco, Media, Energy and Banking industryCross-industry experience mainly related to:- Customer value management and segmentation- Marketing DB development and management- Customer/Prospect analysis (behavioral, segmentation, prevention and retention analysis)- Customer/Prospect predictive and segmentation.
Munich Area, Germany
Internship within the EMEA Consumer Marketing teamBusiness Intelligence analysis and sales out data research.Developed marketing communication material to educate Intel senior level managers and monitor the European retail channel to let adjust the Intel strategy in EMEA accordingly.
Other employees you can reach at jakala.com. View company contacts for 788 employees →
Konstantin Tsonkov
Colleague at JakalaVarna, Bulgaria, Bulgaria
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KB
Katharina Bente
Colleague at JakalaGreater Hamburg Area, Germany
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Anna Bochicchio
Colleague at JakalaGreater Potenza Metropolitan Area, Italy
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AA
Alice Arcardini
Colleague at JakalaMilan, Lombardy, Italy, Italy
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SA
Sandrine Assokane
Colleague at JakalaLieusaint, Île-de-France, France, France
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BB
Bianca Bonaccini
Colleague at JakalaFlorence, Tuscany, Italy, Italy
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GC
Giorgio Caizzi
Colleague at JakalaMilan, Lombardy, Italy, Italy
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FL
Federica Lepre
Colleague at JakalaGreater Milan Metropolitan Area, Italy
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Nikolay Stanev
Colleague at JakalaVeliko Tŭrnovo, Veliko Turnovo, Bulgaria, Bulgaria
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AK
Anna Kucera
Colleague at JakalaDes Moines, Iowa, United States, United States
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Quick answers generated from the profile data available on this page.
Marta Mincuzzi works for JAKALA.
Marta Mincuzzi is listed as Marketing | Digital | Sales | Strategy & Consulting Partner at JAKALA.
Marta Mincuzzi is based in Milan, Lombardy, Italy while working with JAKALA.
Marta Mincuzzi has worked for Jakala, Nestlé Nespresso Sa, Value Lab, Deloitte, and Intel Corporation.
Marta Mincuzzi's colleagues at JAKALA include Konstantin Tsonkov, Katharina Bente, Anna Bochicchio, Alice Arcardini, and Sandrine Assokane.
You can use AeroLeads to view verified contact signals for Marta Mincuzzi at JAKALA, including work email, phone, and LinkedIn data when available.
Marta Mincuzzi holds General Management, Strategy, Marketing, Management from Università Commerciale 'Luigi Bocconi' / Bocconi University.
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