Marketing Program Manager
Current• Managing multiple concurrent marketing programs and campaigns across multiple product lines and various market territories• Developing and maintaining strong partnerships with external suppliers and vendors• Assisting in the management of supplier marketing budgets• Working in collaboration with all internal teams, including Sales, Accounting, IT and HR• Creating content for various marketing pieces related to outbound programs, including email blasts, case studies, flyers, social posts and other materials, as requested• Developing innovative ways to communicate marketing messages – including via email, web, video, tradeshows, and events• Assisting in the ongoing development of team members; providing guidance, training, and direction in achieving both team and corporate objectives• Evaluating the marketing needs of each product group and market territory overall• Organizing product launches to facilitate growth of products in various markets• Developing and executing marketing plans to create awareness and drive demand for new product introductions