With over 25 years of experience in qualitative market research, I have built a robust career working with leading agencies such as BVA Doxa, Mg Research, Research International, and many others in Italy. As an independent consultant, I assist brands and agencies in managing their research projects from recruitment to final results, ensuring they develop more effective strategies.Utilizing a range of qualitative research techniques, from traditional methods to innovative approaches, I leverage my cultural expertise and market knowledge to collaborate with clients and uncover deep insights that truly inform and drive impactful business strategies.As a certified teacher of Italian as a foreign language with a DITALS certification, I deepen my understanding of different cultures and sensibilities. This cultural awareness helps me gather meaningful insights, adding more and more value to my clients' research and strategies.