Responsible of New Launches- Analysis introduction of new product families- Continuous improvement & updating of existing assortments- Study & knowledge of the market- Supplier negotiation & searching of new partners- Optimizing profitability: stocks, costs & margins.- Coordination with, Logistics, Quality, Purchase, Marketing & Commercial departments- Loyalty actions & Product Campaigns.Responsible of Private Label & Product Personalization- Definition of new processes- Management & launch of new proposals.- Monitoring of actual & potential clients in each country.- Catalogues & Price Lists definition.Support New lines of business development- Monitoring & analysis of new market opportunities- Development of new pojects in new channels.- Support sales network & deals definition- End user databases improvement

In this last professional stage I have acquired the knowledge of a big company in developing categories as diverse as Electricity, DIY and Toys, managing permanent & seasonal campaigns: Christmas & Summer. The figure of Category & Purchase Manager, allows a total management of the category, developing the skills of the commercial figure (strategy, analysis & implementation) as well as the ones of buyer (negotiation & promotion). Nov 13 – Feb 15 Category & Purchase Manager Toys. Abril 13 – Oct 13: Category & Purchase Manager Electricity. May 11 – May 13: Category Manager DIY & Electricity.As Category & Purchase Manager I took these responsibilities: Responsible of the category strategy. (Marketing Mix).
 - Range: Brand selection. Domestic / non domestic & development of Private Label. - Price: Responsible of pricing strategy & situation vs. competitors. 
- Promotion: Negotiation & brochures. Definition of Christmast Toys Catalogue 2014.Responsible of negotiation with suppliers 
 - Tariffs & commercial conditions. Searching of trends in the market.
 - Trips to Asia. Stayings in Hong Kong & Shantou. - Daily working with Shanghai office in English. (Toys category).Responsible of analysis & category development. - Design & Implementation of the anual plan of the Category 
- Research: Analysis of sales & market shares. (GFK/ Nielsen/ NPD) - Stocks management / category profitability. Planograms definition 
- Checking of reference competitors.

Attention to Internal customer: shops & support departments

Development of a new website, non-linked to Vodafone, of free computer & mobile accessories.Responsible of Web content & range of productsPlanning purchases & negotiations with suppliers. Searching of new trends in the market.Team working with other departments for the site development.Updating of Website & monitoring sales evolutionPlanning and monitoring marketing activities

Responsible of defining forecast & range of products with Telefónica.Negotiation with manufactures, clients & Telefónica.Planning purchases & monitoring the reception and delivery of goodsMonitoring commercial network objectives. Design of internal promotions.Marketing activities for strengthen client loyaltyTrade Marketing activities: Catalogues & brochures (Monthly, anual...)Responsible of website content: publicity, products, catalogues…

Support the development of the strategic plan: Innovation Communication: Support the launch of the campaign and the events related with the BrandResearch: analysis of brand evolution as well as the competitors and the category