Developing a deep understanding of PPAG audiences and our goals following a detailed marketing plan, defining our Go-To-Market and Brand campaigns.Leading and coordinating the execution of PPAG campaigns across all marketing channels and all regions. Setting and delivering the performance and brand channel goals. Handling the measurement, post-mortem and key learning to infer next steps.Moreover, identifying and test into new channels and working with local and global agencies and partners to handle the local PR, Content and Social Media strategy.Finally, leading, handling, and mentoring a team of direct and indirect reports across functions in marketing, creative and brand, collaborating with a variety of teams (Global Marketing, Pricing, Analytics, etc.).

Focused on the management, creating and implementing our marketing strategy, roadmap and plans that support our business objectives for Promotique brand, managing the budget and the forecast globally.Main goal is aline our brand sites, marketing and channel teams to define, communicate and execute our marketing vision as well as strengthen operational execution.In charge of driving force behind the growth of our all digital and re-engagement marketing strategies. Managing the digital marketing strategy for all channels: traffic acquisition, SEM, email, push notifications and retargeting, and audience extension activities, as well as defining and executing the strategy and overseeing the operational process of digital engagement channels. Optimizing cross-channel customer journeys, onboarding customers and grow LTV. Reviewing the competitive landscape and implementing best practices for marketing.Embracing analytics data to develop, customize, test, measure and optimize the marketing programs continuously. Managing multi-discipline marketing teams and organizational wide collaboration.

Planning, producing, and delivering engaging content across multiple personas and channels throughout the customer lifecycle. Increasing engagement, improving lead quality, and convert sales at the highest point of interest.Measuring performance of campaigns, programs, and content across all aspects of the businessAttracting, engaging , and convert based on comprehensive data. Analyzing their performance and develop personas and profiles

Defined the vision for customer relationship management, developed and managed the contact strategy for customers.Managed the customer experience and engagement as a platform for long term growth.Managed the implementation of the Sales Calendar, and managed customer insights.Champion for the customer within the organization.Built and Managed the strategy for the Holiday Season in Europe, generating +29% incremental throughout the season in the holiday buyers & increased the Purchase Rate by 32%.

Reported to the UKIE Director, I was in charge of leading the retention strategy for the UKIE and I was responsible for the channel’s revenues and profitability. As a key member of the country team, I partnered with acquisition to ensure a holistic approach to customer acquisition and retention, maximizing the life time value and profits of our various customer segments. Besides, I partnered with the CRM/Customer Service team to execute retention best practices, while adapting and customizing campaigns, triggers, and other customer touch-points applicable to the UKIE segments.Additionally, my responsibilities included planning, setting up, analyzing and optimizing the retention campaigns, and continuously improving direct response and overall creative performances, through deep analysis, innovation and creative concepts. While the majority of retention marketing is accomplished through email campaigns, my responsibility was to maximize repeat through all channels where applicable, including package inserts, direct mail, transactional emails and any other channels that drive repeat sales.I managed a team of 4 people.

Senior Marketing Specialist, Retention Current responsibilities:- As part of the in-country model, Design UK Retention E-Mail quarterly strategy so as to meet aggressive goals and ensure sustained QoQ growth in synchrony with the various Acquisition Channels- Partner with external and internal resources coordinating Creatives, QA, tracking tools and reporting

- Applying Direct Response Marketing approach, developed the growth of the Retention channel in UK, IT & ES, building and managing a 4-person Retention E-mail team. - Through the analysis of KPIs, creation of campaigns strategy and split testing so as to apply and leverage learnings in cross-country successesI achieved an aggressive growth in the Lifetime Value of our existing European customer base through our Retention E-mail channel

-Ensure quality of campaign set-up by coordinating with the Quality Assurance team to validate campaigns are functioning correctly for UK and ES.-I prepared all appropriate documentation to manage retention-marketing campaigns including: test matrices, projected conversion rates, number of messages to be sent, and revenue- I worked with creative team to ensure branding guidelines and legal requirements are being met

Support the Marketing team in constructing email campaigns by preparing all appropriate components for Customer Retention for UK,ES, IT, BE, IE• Ensure quality of campaign set-up by coordinating with the Quality Assurance team to validate campaigns are functioning correctly• I constantly update and monitor creative• Monitoring daily/weekly/cumulative reports to analyze campaign performance and survey results

Understanding of website and online advertising metrics.Marketing Analytics experience. Experience with analysis of marketing metrics, quantitative evaluations of planned and completed marketing efforts, establishing media test methodologies, and analyzing test results.Website Analytics experience. Managing the design or build of web technology with a focus on website analytics: page views, click-thru, downloads, and managing or opt-ins and other web-related metric tracking.Website Traffic Management experience. Experience with managing online media traffic, ad campaigns and ad partnerships. Traffic reporting and campaign analysis, maintaining comparisons against industry-wide trend analysis.

Remittances, Import Financing, Export Credits, Import/Export Documentary Collection, Export Clean Bill Collection, Import confirming letter Liquidations, Bank Guarantees.

Home Care & Personal Care ( Calgonit, Vanish, Veet, Colon, Flor, Nenuco, ...)Business administration in Sales Department. Account Analysis. Marrketing Plan and Forecast vs Run Rates.Sales analysis vs objectives compliance. Large Accounts management.(Carrefour, Eroski, Dia,....)

E-Business.Spanish market developer. Marketing tasks, sales management, logistics

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