- Developed and executed successful direct-to-consumer (DTC) marketing strategies, campaigns and initiatives to drive traffic, increase sales and improve customer loyalty.- Collaborated with cross-functional teams to design and implement targeted digital marketing campaigns across various channels including email, social media and WhatsApp sales.- Conducted in-depth market research to understand consumer behavior and trends and used insights to inform DTC marketing strategies and improve overall performance.- Managed and optimized DTC budgets, ensuring effective allocation of resources and maximizing ROI. Utilized analytics and metrics to measure success, identify areas for improvement and adjust strategies accordingly.- Developed and executed competitive Account Marketing Plans, focused on improving both sell-in and sell-out and driving quality growth.

- Process mapping and analysis: Conduct a thorough review of existing processes to identify areas for improvement and develop detailed process maps to facilitate communication and collaboration.- Cost analysis and optimization: Evaluate costs associated with each process and develop and implement strategies to reduce costs while maintaining or improving quality.

- Client relationship management: Maintain strong client relationships, communicate regularly and ensure satisfaction with agency services.- Campaign planning and execution: Lead integrated marketing campaign planning and execution to meet client goals.- Performance tracking and analysis: Track and analyze campaign performance, report results and optimize future campaigns.- Budget management: Manage client budgets, negotiate contracts, handle invoicing and payments, and maintain financial records.

- Market research: Assist in conducting market research to inform brand communication strategies.- Campaign analysis: Support the analysis of brand communication campaign effectiveness.- Collaboration and communication: Collaborate with cross-functional teams to ensure consistent brand communication and provide support to stakeholders on brand communication initiatives.