54 Capital is a London based Private Equity holding company with majority interests in businesses serving the Edible Oil, Water, Dairy, Soap & Detergent and Food sectors in Ethiopia.

• Formulate the GTM strategy for the new Consumer Health Care vertical by channel for speedy transition from pharma to OTC network• Recruit right talent as per the overall GTM plan & budgets• Build India sales organization capability by instituting Good Sales Practices• Delivering topline by driving distribution in right stores & deliver superior in-store visibility for winning in store• Monitor & review performance at all levels in accordance with the objectives, identify gaps and develop plans in collaboration with HR to bridge gaps• Custodian of overall trade marketing budgets, approve allocation of budget in-line with sales strategy for trade investment & customer engagement• Work & collaborate closely with the multi-functional team to garner the right support & resources for the sales organization• Work closely with broader Cipla Rx organization for organizing supports like doctor detailing, activation camps, influencing KOLs & manage regulatory • Exercise control over Cost to Serve and maintain strict commercial hygiene in the organization

Report to Sales Director; heading sales and business development activities in the Eastern region with a large team of direct & in-direct reports. Accountable for strategy planning, execution, go-to-market strategies, supervision of design development, spend reduction, recruitment, training and resource allocation, to achieve top line and bottom line revenue targets.

Regional Sales Manager – Western Region• Spearheaded a team of 62 including 8 ASMs as direct reports, and forged effective employee relation which helped in reducing field force attrition from 32% to 7% • Profiled and segmented cosmetics and detergent business in top towns, registering 51% business growth • Implemented competent strategies and operating plans for handling backend operations, supply hubs and logistics, ensuring seamless stock availability• Reformed and structured channels partnerships, with client focused strategies which led to 26% growth in business in span of 2 years• Delivered savings through cost reduction strategies and effective trade plans, bringing down below the line spends from 7.1% to 4.9% • Won ‘Extra-Mile Award’ for business turnaround and new initiatives like ‘Divide & Gain’, ‘Henko Overdrive’ & ‘Summer Bonanza’