Marta Nobre Email & Phone Number

Lisbon, Portugal

Lisbon Area, Portugal

Keywords: Product Design | UX/UI | Visual Design | Web Design | Multimedia Design | ContentManagement | Digital Signage | Customer Journey | Team Leadership | Project ManagementPortfolio: Newvision, Câmara Municipal de Lisboa, Pingo Doce - Jerónimo Martins Group, BBVABancomer, SLB, Vodafone, Santander, Etisalat, FingerNails2Go.Business or sector: Customer Journey SolutionsMain activities and responsibilities: - Analyse functional requirements and investigate solutions (considering trends and bestpractices) to address user problems, through data research and competitors' analysis;- Debriefing and brainstorming with project owner(s) and team(s) involved: User Experience Designers, Multimedia Designers, Front-end and Back-end Developers;- Collaboratively sketching and discuss visual solutions and concepts with an informationarchitecture;- Responsible for creating user flows, site maps, wireframes and hf mock-ups to effectivelycommunicate high-level design strategies and detailed interaction behaviors;- Create and share dynamic style guides and UX and UI assets, containing all the interfacebehavior, visual constraints and suggested practices;- Work closely with dev teams in order to always ensure that the visual language is in orderwith the Branding, strengthening the consumer relationship and guaranteeing a consistentmessage;- Champion usability principles and practices within the organization, through UX methodsimplementation (process stages and deliverables);- As the Creative Team leader I am also in charge of team allocation and strategy and for thedelivery and supervision of all process stages to achieve project implementation as planned;- Present and discuss deliverables with different stakeholders, being in charge of the internalmeeting's agenda.- I also work for the improvement and creation of the quality process, through the creation of deliverables and documentation, all together with the Quality & Delivery Department;

Lisbon Area, Portugal

As a Creative Thinker and Design Leader at Tensator Group, the main responsibility is to keep up with the innovative technological solutions of a recognized international leader in customer journey Management Solutions. The company offers a large variety of products, such as Electronic Queuing, Virtual Queue Management Systems, Tensator Virtual Assistant, In-Queue Merchandising Systems, which translates into new challenges such as: Webdesign for customized management solutions, Mobile Design and UX/UI Design. The main focus is to deliver full package solutions, in which design and communication expertise serves the purpose of improving and innovating the customer journey at our client's stores. This is achieved with customized solutions that start from appointments websites and apps, to virtual ticket apps, to a wide range of media in store, such as Kiosks, Self-Service Machines, Digital Signage, Muppis, Monitors, Tablets, etc... I'm responsible for coordinating the Creative Team through the different graphic requests, always keeping in mind the client's brand and strategy, the media used and the functionality. Everyday we work together with Developers, Project Managers, Solutions Advisors, Production and Logistics, to deliver the best result possible. The projects I wish to distinguish here for their singularity are: customization of Call - Foward systems, Appointments and Virtual Ticket apps, Nail Art Kiosks and Virtual Assistant dispensers. Major Clients: EDP, GNR, Media Markt, ECI, Pingo Doce, Vodafone, Worten, SLB, Vodafone, BBVA Bancomer, Etisalat, Movistar, FN2GO, Cinesa, Nestle Purina. Expertise: - User Interface and UX Design; - Mobile Design; - Creative Direction; - Content Management through CMS tools such as Inline CTV and Magic Info (Samsung); - Define content strategy for both non-interactive and interactive points of Communication (Digital Signage, Queue Management);

Lisbon Area, Portugal

I was invited to join Newvision to create a multimedia design unit. From my previous work experience I had the chance to work together as a partner with Newvision's corporate TV software, in projects as Holmes Place TV and AKI TV. By joining Newvision, I've contributed to extend the company's portfolio and service offer, adding the design skills and expertise to the software development team. I was responsible to carry out and develop customized solutions that would improve our clients' communication in-store, in several media, such as Digital Signage, Self-Service Machines and specific interactive points such as multimedia kiosks and queue management dispensers. Major Clients: CM Lisboa, CGD, Santogal, Wells, Optimus, Pingo Doce, CTT, Vodafone, BBVA Bancomer, Etisalat, Movistar.Expertise:- Creative Direction; - Content Creation; - Content Management through CMS tools such as Inline CTV and SuperSign (LG);- Review files for quality and compliance with corporate TV software standards; - Define content strategy for both non-interactive and interactive points of Communication (Digital Signage, Queue Management); - Content acquisition from third party sources; - Manage third party production if needed;

Lisbon Area, Portugal

Strat is a national company, created in 1997, with a large experience in all the Communication areas, providing a 360º service to his clients, in several markets. Besides Strat that focuses mainly in Advertising, Design, Branding, POS and Digital Communication (Webdote unit), the company also integrates "Parceiros de Comunicação" which specializes in Media Relations and Institutional Communication. Even for a short period, working in Webdote has given me access to the group knowledge, the chance to work with major brands and recognized professionals in the emergent digital era. The main tasks were Consulting, Helpdesk and back-office operations for digital projects such as the Hotéis Tivoli and CTT websites, which I was in charge of maintaining and updating on a daily basis.

Lisbon Area, Portugal

Keywords: Multimedia Channels | Editorial | Sports Magazine | Content Strategy | Media Production | Content Management | Multimedia Design | Graphic Design | Team Leadership | Project ManagementPortfolio: Holmes Place, Aki, Euroatlantic Airways, Sport Lisboa e Benfica.Capital Mix was an integrated Communication Services agency, specialized in Media Production,Marketing, Sponsorship Consulting, and Graphic & Multimedia Design. I was one of the first members of the design team, and after a short period as a designer, I was invited by the Administration to coordinate the growing team and also assume the role of Account Manager for our major clients.As a Creative Director, I was driven by the ability to empower my team of 6 young designers to work at their full potential, learning about the importance of enabling the use of their individual skills, expertise, and diversified backgrounds.Expertise:- Design and Art Direction;- Project Management;- Client, suppliers and partners Management;- Content Management through CMS tools such as Inline CTV and instoreVision (Fujitsu);- Define content strategy for non-interactive points of Communication (digital signage);- Content acquisition from third party sources such as Audiovisual Producers;- Manage third party production if needed;

Lisbon Area, Portugal

From a large number of candidates, my global communication proposal was chosen, which gave me the opportunity to start an internship period in Lowe & Partners. It was my first contact with an Advertising Agency environment, giving me the basic knowledge of working with distinct departments, making the bridge between areas such as Production, Creativity, Media Planning and with the final Client.As an account executive assistant, my role was to ensure customer satisfaction for a large number of well-known brands from Unilever such as Axe, Rexona, Skip, Calvé, Johnson's & Johnson's. The main responsibilities were: attending client meetings and generating follow-up reports, developing sales and marketing strategies, market research and budget optimization.

Leuven, Belgium

Under the Communication Department supervision, my main tasks were related to the externalpromotion of the company, to its international partners, networks, and social contacts. I worked on the English version of the KULeuven website, adapting the content and following the branding guidelines, closely with the help of the Web Design team and other members of the Communication Department. I also was asked to start a new design line for the brand stationery, especially focused on external communication, applied in materials such as presentation templates and corporative folders.In the end of the internship, I was invited to integrate the Communication team, invitation that I truly appreciated but had to decline to finish my Degree back in Lisbon. Nevertheless, I continued to collaborate with the company after leaving Belgium, in order to ensure the delivery of all the requests, as a freelancer.It was a very positive experience, culturally and professionally, which gave me the feedback to launch my career in the most confident way. For recommendation, please address to https://www.linkedin.com/in/wimvanpetegem/