Carbonnique is beauty devices D2C brand designed to lift and contour your face. Availabe at Equinox,Onda Beauty and carbonnique.com

Beauty Co-Lab is a bespoke Omnicom Media Group unit serving L'Oreal USA with an industry-leading agency solution that drives business growth and transformation. We're co-creating what's next by delivering data-driven, audience first full-funnel strategies that move people from consumers to brand advocates. As Managing Director of Luxe Division I oversee a team of 30+ cross channel media planning and analytics practitioners that lead development of full funnel, integrated media & communication strategies for world’s most coveted brands including YSL, Armani, Lancôme, Prada, Mugler, Valentino, Maison Margiela, Ralph Lauren, Azzaro, Urban Decay, Kiehl’s, It Cosmetics, Youth to the People.

- Spearheaded audience planning activities in partnership with strategy, communications planning, and investments teams- Oversaw global audience precision targeting in over 10 Bacardi markets, converting strategic audiences into actionable in-platform targets-Formulated audience insights, including market and audience sizing, behavioral insights, and roadmap for CRM data enrichment with Omni and clean room integration, improving data accuracy and accessibility-Managed client relationships, offering consultative services on advertising and marketing technologies, and delivering innovative solutions to resolve clients’ business challenges (cookieless solutions, attention planning, advanced analytics)-Collaborated with intra-agency teams to craft impactful new business strategies across paid media, CRM and Customer Experience.

- Established Annalect Poland, to accelerate OMD's data, analytics, and technology capabilities resulting in $500,000 incremental revenue in the first year- Directed a team of over 15 experts in marketing science, research, data, CRM, and digital, delivering data-driven marketing strategies with cutting-edge tech solutions-Oversaw the RFP process for leading enterprise marketing suite vendors (Adobe, Salesforce, Oracle), leading to business transformation and customer-centric solutions-Collaborated with Renault/Nissan to optimize lead generation and digital activations, implementing new marketing tech infrastructure and Adobe Audience Manager roadmap-Developed and executed a roadmap for McDonald's Global Mobile App, enhancing app engagement and coupon redemption through POS data analytics and CRM program development-Pioneered the innovation of an AI-driven Image Recognition system for McDonald’s products on Instagram, optimizing marketing strategies based on customer preferences and receiving a bronze award at the 2018 Innovation Contest in Media, algorithms, and optimization tools category.Clients: McDonald's, Beiersdorf, Nissan/ Renault, Bosh

-Orchestrated successful media pitch for Beiersdorf in Poland and Baltics, resulting in securing a $25 million media account-Oversaw development of cross channel media strategies and managed a team of 11 media planning practitioners. -Cultivated strong client relationships with media managers and C-suite executives-Spearheaded the development of technical and analytical solutions to bolster Beiersdorf's CRM strategy, leading to enhanced customer engagement and retention strategiesClients: Beiersdorf, Kraft Heinz, Warner Bros

SAS is the leader in multichannel campaign management and the largest vendor in the business intelligence and data analytics market.-Partnered with banking and retail clients to drive digital and analytical transformation, with a focus on CRM and audience predictive analytics-Conducted digital customer intelligence maturity assessments to pinpoint growth opportunities-Formulated proposals, delivered campaign management and analytics software demonstrations, and presented to clients and prospects-Fostered and managed relationships to enhance business development effortsClients: Tesco, Carrefour, Delhaize, ING, BNP Paribas

-Led a successful media pitch for Heineken Group, securing a $25 million media account-Oversaw a team of 11 media planners, account managers, and online media specialists, maintaining relationships with senior marketing staff and C-level management-Developed award-winning cross channel media strategies recognized in the media industry with Effie awards

-Spearheaded the initiation, conceptualization, and execution of integrated media strategies for global brands-Acquired expertise in planning and executing linear TV, digital video, programmatic, addressable media, local broadcast, print, radio, and out-of-home media