Marta Pichlak-Miarka Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Carbonnique is beauty devices D2C brand designed to lift and contour your face. Availabe at Equinox,Onda Beauty and carbonnique.com

New York, New York, Us

Beauty Co-Lab is a bespoke Omnicom Media Group unit serving L'Oreal USA with an industry-leading agency solution that drives business growth and transformation. We're co-creating what's next by delivering data-driven, audience first full-funnel strategies that move people from consumers to brand advocates. As Managing Director of Luxe Division I oversee a team of 30+ cross channel media planning and analytics practitioners that lead development of full funnel, integrated media & communication strategies for world’s most coveted brands including YSL, Armani, Lancôme, Prada, Mugler, Valentino, Maison Margiela, Ralph Lauren, Azzaro, Urban Decay, Kiehl’s, It Cosmetics, Youth to the People.

New York, Ny, Us

- Spearheaded audience planning activities in partnership with strategy, communications planning, and investments teams- Oversaw global audience precision targeting in over 10 Bacardi markets, converting strategic audiences into actionable in-platform targets-Formulated audience insights, including market and audience sizing, behavioral insights, and roadmap for CRM data enrichment with Omni and clean room integration, improving data accuracy and accessibility-Managed client relationships, offering consultative services on advertising and marketing technologies, and delivering innovative solutions to resolve clients’ business challenges (cookieless solutions, attention planning, advanced analytics)-Collaborated with intra-agency teams to craft impactful new business strategies across paid media, CRM and Customer Experience.

Us

New York, Ny, Us

- Established Annalect Poland, to accelerate OMD's data, analytics, and technology capabilities resulting in $500,000 incremental revenue in the first year- Directed a team of over 15 experts in marketing science, research, data, CRM, and digital, delivering data-driven marketing strategies with cutting-edge tech solutions-Oversaw the RFP process for leading enterprise marketing suite vendors (Adobe, Salesforce, Oracle), leading to business transformation and customer-centric solutions-Collaborated with Renault/Nissan to optimize lead generation and digital activations, implementing new marketing tech infrastructure and Adobe Audience Manager roadmap-Developed and executed a roadmap for McDonald's Global Mobile App, enhancing app engagement and coupon redemption through POS data analytics and CRM program development-Pioneered the innovation of an AI-driven Image Recognition system for McDonald’s products on Instagram, optimizing marketing strategies based on customer preferences and receiving a bronze award at the 2018 Innovation Contest in Media, algorithms, and optimization tools category.Clients: McDonald's, Beiersdorf, Nissan/ Renault, Bosh

New York, Ny, Us

-Orchestrated successful media pitch for Beiersdorf in Poland and Baltics, resulting in securing a $25 million media account-Oversaw development of cross channel media strategies and managed a team of 11 media planning practitioners. -Cultivated strong client relationships with media managers and C-suite executives-Spearheaded the development of technical and analytical solutions to bolster Beiersdorf's CRM strategy, leading to enhanced customer engagement and retention strategiesClients: Beiersdorf, Kraft Heinz, Warner Bros

Cary, Nc, Us

SAS is the leader in multichannel campaign management and the largest vendor in the business intelligence and data analytics market.-Partnered with banking and retail clients to drive digital and analytical transformation, with a focus on CRM and audience predictive analytics-Conducted digital customer intelligence maturity assessments to pinpoint growth opportunities-Formulated proposals, delivered campaign management and analytics software demonstrations, and presented to clients and prospects-Fostered and managed relationships to enhance business development effortsClients: Tesco, Carrefour, Delhaize, ING, BNP Paribas

New York, Ny, Us

-Led a successful media pitch for Heineken Group, securing a $25 million media account-Oversaw a team of 11 media planners, account managers, and online media specialists, maintaining relationships with senior marketing staff and C-level management-Developed award-winning cross channel media strategies recognized in the media industry with Effie awards

New York, Ny, Us

-Spearheaded the initiation, conceptualization, and execution of integrated media strategies for global brands-Acquired expertise in planning and executing linear TV, digital video, programmatic, addressable media, local broadcast, print, radio, and out-of-home media