Recent Clients: Snap Inc., Headspace, Tinder/ MatchGroup, Culture Amp, Thumbtack, BridgeBio, Shippo, co:collective, Learneo Brands - Course Hero & Scribbr, Human Interest, Macgregor Communications and ProFoundI help leaders and teams build scalable strategies for employee engagement & experience, employer branding, and employee comms that amplify underrepresented voices. My work includes creating comprehensive playbooks and holistic strategies that help companies “walk the talk” of their Employer Value Propositions (EVPs) during cultural transformation, rapid growth & hiring sprints, hiring freezes and layoffs. I specialize in crafting innovative employer branding and recruitment marketing tactics to attract top talent, boost growth, and establish a reputation as a top employer of choice. Additionally, I help define social impact and responsible business approaches that foster community engagement and activate employee advocacy. Small startups to large companies (and everything in between) tap into me for on-demand advising, fractional head, mentorship, strategy or additional executional muscle supporting their talent strategies:-Employer Brand & Recruitment Marketing -Employee Engagement & Culture -Employee Communications -Inclusion & Belonging-Social Impact & Charitable Giving

The San Francisco Silent Film Festival (SFSFF) is a nonprofit organization dedicated to the presentation and preservation of silent cinema, and the education of the public about silent film as an art form and as a culturally valuable historical record.

Mixing Board is an invite-only community of brand and communications leaders that share knowledge with each other and organizations that can benefit from accessing members’ expertise, experience and mentorship.

-Led the Employer Brand & Employee Engagement Team encompassing employer brand, employee engagement, internal communications and social impact, building the functions from the ground up. -Defined the tech brand and storytelling strategy through editorial content, PR, thought leadership initiatives across events, conferences & speaking.-Boosted recruiting goals via strategic messaging, storytelling, and targeted campaigns for key roles and hiring verticals. -Built recruitment marketing strategy to overhaul and support employer brand key channels (Careers Site, Glassdoor, LinkedIn, Social Media, Events, etc.).-Created a “best place to work” halo for our brand in key markets paramount to Instacart's growth. -Developed employee communications strategy for the company - including writing company-wide communications for CEO & ELT (emails, all-hands meetings, AMA’s, crisis response, etc.) and launched and programmed external speaker series. -Partnered across HR, IT, Workplace and Leadership Team to drive employee engagement programming and calendar celebrating key business milestones, volunteer opportunities, team recognition and cultural moments. -Rebooted Employee Resource Groups strategy, managed programs, and partnered with our ERGs on company-wide cultural heritage month programming to advocate and elevate underrepresented voices across the company.-Created inclusion strategy in partnership with HR, Recruiting, ERGs and Leadership to drive an inclusive culture, build community, and create belonging.-Built and led social impact strategy, mission and company-wide programs and campaigns with external partners, non-profits, retail/ CPG partners and employees to help fight food insecurity across North America.-Launched first-ever consumer-facing giving campaign #GiveFromTheCart to benefit Feeding America to help combat rising food insecurity rates due to COVID-19.

-Led the LinkedIn Talent Solutions, Brand, and Communities Marketing Team which connected the HR & Talent community and champions the LinkedIn Talent Solutions brand globally. Together, we worked to inspire, support, and elevate those working across the employee and talent lifecycle within their organizations.-Worked cross-functionally with LinkedIn executives across product, design, sales, HR and global marketing leaders on strategic initiatives (Talent Connect, LinkedIn's Global Marketing Team Summit, Global Sales Conference, LinkedIn's 2018 Visual & Written Identity & Rebrand )-Created leadership content and digital storytelling (Talent Solutions Blog, leadership events, conferences, social content, future of work trend reports, customer stories & presentations) -Responsible for programming Talent Connect 2017 & 2018 (LinkedIn’s largest conference and the industry’s largest Talent Conference focused on the future of work with 5K+ global attendees & 1M+ livestreams)-Booked speaker talent for LinkedIn Talent Connect, LinkedIn's Global Sales Conferences, LinkedIn's Global Marketing Conferences and industry events. -Worked to amplify key narratives through influencer relationships, speaking engagements, and industry event sponsorships -Created community, bringing together senior HR leaders from LinkedIn's talent customers through our LEAD program to share best practices, create a learning community, problem-solve and spark strategic conversations around the future of work-Developed brand strategies to launch new LinkedIn Talent Solutions products through global, integrated and digital marketing campaigns and activations-Managed agency and vendor relationships across brand, social, event production and talent agencies.

-Led the Employer Brand, Employee Experience & Giving Teams responsible for developing and executing international employee engagement, culture & inclusion, giving and community outreach initiatives and strategies.-Developed Pandora's employer brand and recruitment marketing Strategy to support recruiting goals with focused efforts on diversity and university recruiting.-Led employee engagement, employee experience, and workplace connection strategies by building scalable playbooks and executing global recognition programs, cultural celebrations and inclusion initiatives with Pandora's ERGs, branded environments, events and swag.-Helped Pandora place on HRC's Corporate Equality Index "best places to work" and pushed through gender affirmation surgery as an approved employee benefit in 2014.-Built music-centric employer brand from the ground-up, including social channels, career site, event strategy, marketing materials, advertising jingles, and social campaigns.-Revamped candidate experience, created and launched Pandora's employee storytelling podcast "People of Pandora," and developed Pandora's "Road Crew" Summer Internship Program.-Built giving strategy, creating partnerships and employee volunteer programs with music-focused non-profit organizations and music industry partners to drive social change in music education and music therapy. -Launched national partnership with Little Kids Rock creating 15 free music programs in public schools. -Activated social impact and volunteerism, creating fan, artist & employee volunteerism at industry events like SXSW and The Grammys to raise awareness & support LGBTQ+ youth.-Led cultural/EX & EB strategies for announcement & integration phases for all M&A activity-Acted as cultural ambassador and gave VIP culture tours for press, clients, musicians, legislators, and industry execs.

-Led the first-ever Experiential Event Marketing Team at Pandora.-Built strategy and playbook for building, sponsoring and executing national live music, comedy, industry and internal events.-Helped drive large scale revenue via experiential marketing and co-branded advertising partnership activations at live events.-Helped create and launched Pandora's marquee national Live Event Franchises: Pandora Presents, Pandora Discovery Den at SXSW & "Powered by Pandora"-Worked directly with national sales team on custom client presentations and pitches for top advertisers.-Planned and executed Pandora's Annual National Sales Conferences.-Communicated new event franchises, offerings and new marketing materials to national sales team.-Worked cross-functionally with Artist Relations, Brand Marketing, PR, BD, Social Media, Product & Engineering, Design & Legal Teams to produce large-scale franchise events.-Worked with internal design team to create branded experiences, marketing materials, signage, and promotional items for events.-Managed all external production vendors.

-Hired as Pandora's first-ever B2B Marketing & Event Manager.-Developed and executed B2B, B2C and internal event strategies, including Pandora's IPO activation on Wall Street and celebration.-Wrote and created sales executive presentations for tentpole advertising conferences and events.-Worked directly with sales team on custom large tier client presentations.-Helped announce and launch new event sponsorship franchises, branded offerings, and marketing materials to sales teams.-Worked with internal design team to create marketing and promotional materials for events.

- Developed custom creative brand solutions for Metacafe Salesforce.- Created and managed sales materials and media kits including proposals, one sheets, case studies and marketing materials.-Worked in conjunction with the Metacafe Editorial Team to create compelling content packages and sponsorships within premium entertainment channels.-Developed and manage calendars identifying key entertainment events and product launches-Provided on-site support in key sales meetings and industry events.

-Part of early team that launched advertising platform for top celebrity brand TMZ.com -Acted as Marketing Brand Manager, developed strategic and innovative advertising solutions and custom branded solutions for the national sales teams.- Primary point of contact to TMZ Programming Team and Editor in Chief Harvey Levin.-Led stakeholder management and strategy updates across AOL Sales Leadership and Warner Brother's Leadership.-Developed new franchises and sponsorships on TMZ.com, along with complimentary TMZ TV packages with Warner Brothers Sales Team. -Developed strategic and innovative advertising solutions and customer-centric marketing opportunities, creating all marketing materials including media kits, one-sheets, conceptual outlines and mocks.-Worked cross-functionally with the TMZ Programming & Editorial Team, Talent Relations Team AOL Ad Operations, Sales Integration, Inventory Planning/ Forecasting, Sales, and Sales Support Teams to ensure campaigns delivered.

-Developed custom branded marketing solutions for the auto, finance and entertainment sales verticals. -Created and co-pitched entertainment upfronts for all major studios in Los Angeles and New York.-Worked cross-functionally with programming, product development and 3rd party vendors to develop microsites, sweepstakes, promotions, and events.-Interactive marketing campaign for Bourne Ultimatum recognized in Hollywood Reporter.

•Managed Agency RFP process from start to finish, helping Sales Lead to brainstorm prime placement of advertisers, develop media plans, and launch and implement deals.•Took over responsibilities and accounts when previous sales position was vacant, acting as main sales contact to clients and sold over $300K in revenue, in three weeks; with no previous experience. •Identified new client advertising opportunities, providing key program insights for sales team.

-Worked with Director of Strategic Partnerships to identify and develop new strategic marketing partners.-Developed, created and coordinated all elements for media promotions and giveaways.-Worked directly with hundreds of businesses throughout Los Angeles (including restaurants, retail stores, cultural attractions, venues, and movie studios) to create special offers and sweepstakes, and TV/online promotions.-Created PowerPoint presentations, all internal communications and external marketing materials for promotional partners.-Worked across global teams to support key campaigns promoting LA tourism in Japan & Korea.

-Acted as liaison between 300 clients, casting directors, managers, ad agencies, and major corporations.-Handled heavy phones, coordinated auditions with actors, and arranged new client meetings.-Pulled headshots for client auditions and submissions.-Provide administrative support to 3 On-Camera Commercial Agents.-Responsible for managing 11 phone lines and not letting a single call go to voicemail.

-Research and developed health education presentations and programs.-Gave one-hour presentations up to three times daily to teens and adults ages 13-50 on various health-related and social topics.-Spokesperson at campus events, community events, and trade shows.-Planned & promoted local awareness and fundraising events.

-Wrote internal written communication for the COO.-Developed marketing strategy and created advertisements for companies political action committee-Assisted in development of corporate internal communication plan-Wrote press releases, memos and company newsletters-Led fundraising for annual charity event to support U.S. Veterans, personally raising over $35,000.