Marta Rodriguez Sainz Email & Phone Number

Germany

Herzogenaurach, Germany

• Write press releases for Global and regional initiative and act as a contact for media inquiries.
• Create and execute press and influencer events within the European market brining PUMA´s key stories to life for media across all categories.
• Develop and execute PR strategies across Global and European Market that leverage product visibility and storytelling through multiple communication channels.
• Work closely with the Senior Manager PR Europe in programs happening across Europe.
• Develop and facilitate press outreach across the European market with the country PR teams.
• Provide guidance to PR teams and agencies across European countries for program execution and media relations.

Herzogenaurach, Germany

• Write press materials for global and regional initiative and act as a contact for media inquiries.
• Help to create and execute press and influencer events within the European countries for program execution and media relations following the guidelines and strategies set forth by other team members.
• Support in the execution of PR strategies across Global and European market that leverage product visibility and storytelling through multiple communication channels.
• Work closely with both the Senior PR Manager for Europe as well as the different PUMA Global PR Managers to assist in programs happening across Europe.
• Coordinate and facilitate press outreach across the European market with the country PR teams.
• Assist in distributing materials for both the country teams and the Central Marketing teams including press materials, product information, pitches, clip reports, media list etc

Herzogenaurach, Germany

• Supporting global launch events – lifestyle and performance categories. E.g. evoPOWER Vigor 1 Boot Launch Event (London, UK), Derby Fever PR Stunt (London, UK)
• Managing global seeding program including global press, influencers, partners and PUMA Ambassadors, ensuring social content.
• Influencer Placement Programms. Liaising with global influencer agencies, briefing, reviewing influencer proposals, content creation, approvals, presenting wrap ups. E.g. PUMA Fierce KRM, PUMA Platform,PUMA Basket.
• Researching influencers with different target audiences. Top influencers per country and city; mid-level 50k – 500k; new up and coming.
• Supporting PR team with global press announcements and product launches – x-category.
• Liaising with a multitude of stakeholders, both internal (global marketing, local markets and PR teams, product managers) and external (agencies, media)

Madrid Y Alrededores, España

• Responsible of maintaining and managing web content
• Creating digital content for Comunidad Copa Coca Cola website
• Attending sports events of the Royal Spanish Football Federation- Community Coca Cola Cup
• Photography- shooting sports events to add value to the online information provided on the web

Master Of Science (Msc), Marketing And Digital Media

1 year, full-time programme taught in English and the possibility to do some electives in Spanish. Multicultural diversity thanks to ESCP.

Periodismo

Education record