I have over 16 years of experience in digital marketing, 13 of which are in B2C and B2B social media marketing, working with diverse and international teams and clients.My core competencies include planning and executing global, regional, and local social media strategies, exploring and applying emerging social trends and platforms, providing training and manuals on social media trends and best practices; consulting on social media crisis situations, and public speaking and lecturing on social media marketing. I also offer my social media services as a freelance consultant and was a board member of SocialMedia.org, a community of social media leaders. My mission is to help businesses leverage the power and potential of social media to achieve their goals and connect with their audiences.