Marta Sala Font Email & Phone Number

London, England, United Kingdom

I lead a team of creative specialists in film, photography, copy, and design, dedicated to producing best in class compelling content that aligns with our organisation’s strategic goals of income, influence, and impact. Our in-house creative team manages the entire creative process from ideation to delivery, ensuring our output is consistently innovative and effective. As the head, I provide creative leadership and oversee the management of all disciplines to maintain excellence and innovation. My role involves setting strategic direction, nurturing talent, and driving the creative vision to achieve our organisational strategic objectives.Key responsibilities:- Lead a multi-disciplinary creative team to create impactful content, driving UNICEF UK strategic outcomes of income, influence and impact, and enhancing UNICEF UK's brand visibility.- Develop and implement content strategies, boosting creative output and ensuring alignment with audience insights and organisational priorities.- Oversee team operations, ensuring excellence and innovation across all disciplines. Fostering a collaborative environment, enabling the creative team to deliver high-quality content to achieve measurable success in income, influence, and brand growth.- Lead the creation of high-quality partnership communication materials, delivering exceptional content for high-value partnerships and enhancing our communications with best-in-class standards.- Lead on inclusive storytelling strategy to achieve an anti-racist and inclusive narrative shift across all communications.- Lead on initiatives to update UNICEF UK's visual identity, resulting in a refreshed brand image, ethical image guidelines and increased public awareness.- Empower colleagues with tools and guidelines, fostering an environment of creativity and effective content production.- Collaborate with cross-functional teams to integrate creative content into broader fundraising strategies, driving income and influence.

London, United Kingdom

I built a team of film and photography specialists to produce best-in-class, audience-centric content for digital marketing, social media, PR, and private sector partnership communications. I oversaw the entire creative process from concept to distribution, ensuring timely and impactful delivery. I empowered staff to commission and distribute content aligned with our brand vision, prioritising children’s voices and UNICEF’s mission. Leading regularly on international shoots to create content that highlighted and promoted UNICEF’s work globally.Key responsibilities:- Led a team to create high-impact film and photo content, enhancing audience engagement and brand visibility.- Directed and produced content for integrated campaigns, resulting in measurable audience growth.- Developed content strategies aligned with organisational goals, driving cross-functional collaboration.- Build in house film and photo capacity to deliver upon the organisation's needs. Working with international crews, freelance filmmakers, photographers, editors and motion graphic designers. - Implemented frameworks empowering teams to use creative content effectively, improving efficiency.- Led on international content gathering trips, collaborating with country offices to amplify children's voices and promote UNICEF's global mission.

London, Reino Unido

Digital Video Specialist leading UNICEF UK’s approach to video. As a specialist in video strategy and production, I led on UNICEF UK’s digital video production and strategy. Helping empower staff across the organisation to commission, produce and distribute audience led engaging video content in line with UNICEF’s brand and image guidelines. Key Responsibilities:- Led UNICEF UK's digital video strategy, enhancing engagement and brand alignment.- Managed end-to-end video production, achieving timely delivery and high-quality content that supports UNICEF’s mission and goals.- Produced and directed international content shoots, collaborating with country offices to highlight impactful children's stories and boost brand trust.- Managed YouTube channel, resulting in a 30% increase in engagement on UNICEF UK’s YouTube channel by optimising content and distribution.- Advised teams on video production, enhancing UNICEF's brand visibility and ensuring consistency across all digital platforms.- Identified and leveraged emerging audio-visual trends, driving innovative video content strategies that maximised audience engagement.

Somerset House

Crying Out Loud are creative producers bringing memorable experiences from extraordinary visual theatre makers to audiences of all ages across the UK. I have been sitting in their board of trustees advising on digital, content and social media.

London, United Kingdom

Through my freelance work I consult for arts organisations on commissioning and creating digital video content, both live and on demand, of their live performances.I produce high standard filmic experiences for online audiences to enjoy theatre, music and circus live performances wherever they are. My vast experience in live broadcast production and distribution helps me provide a holistic support to the most inexperienced and guide them through the journey of developing them into a more public facing digital organisation.I have collaborated with companies like Complicite, Wise Children, Southbank Centre, Crying Out Loud and Cheek by Jowl amongst others.

London, Reino Unido

As the Digital Productions Producer, I commissioned and managed original video content for the Roundhouse's social media channels and website, creating detailed content strategies that reflected our ethos. I led all live online event productions and non-live video content, ensuring high-quality delivery that met Roundhouse standards. I managed client relationships, sought new business opportunities, and oversaw content distribution across platforms like YouTube and Dailymotion. Key responsibilities:- Commissioned original video content for social media channels, enhancing Roundhouse's digital presence.- Directed and managed all phases of digital content production, ensuring high-quality delivery for live and on-demand audiences.- Mentored emerging filmmakers, fostering skill development in video production and post-production through the Roundhouse Creative Programme.- Built in house film capacity through mentorship and training of young filmmakers through to the professional crew delivering on Roundhouse live broadcasts. - Partnered with Roundhouse teams to develop content strategies and detailed briefs, ensuring alignment with organisational strategy.- Produced and managed budgets for digital productions, optimising resource allocation and financial efficiency.

Cerdanyola Del Vallès

- Managed cultural and political events, ensuring all technical and creative requirements were met.- Delivered successful events for Generalitat de Catalunya (Catalan Government) and Ajuntament de Cerdanyola (Cerdanyola Town Hall).- Coordinated teams efficiently, maintaining high standards and meeting deadlines.- Drafted detailed briefs for crew, ensuring clear communication and precise execution.- Held and managed budgets effectively, ensuring cost-efficiency and financial accountability.

Barcelona

- Coordinated daily production tasks, ensuring smooth operations and timely project completion.- Oversaw the filming and editing of children's programs, maintaining high-quality standards and meeting tight deadlines.- Worked closely with crew and cast to manage production schedules and contracts, fostering a cohesive team environment.- Implemented new editing techniques, enhancing the visual appeal and storytelling quality of documentary films.