Marta I Thompson Email & Phone Number

Columbia, Maryland, United States

Responsible for building and executing New T-Mobile’s marketing strategy for Broadband (home internet), video and IoT technologies. Drives business requirements together with the various product owners and is responsible for sales and profit results. Responsible for optimizing the entire broadband portfolio of products and services to drive long-term engagement with customers.

Silver Spring, Md

Leads marketing strategy and execution of revenue-generating initiatives related to Premium Content at Verizon. Manages the initiative and acts as the main point of contact for all things related to marketing, sales enablement, and support for the initiative. Acts as the chief liaison, and interfaces with a variety of stakeholders across the marketing organizations at Verizon, and the Premium Content Partners

Clarendon, Va

Responsible for development and execution of marketing strategy for Starry; a 5G internet startup. Led a team of 4 direct reports to execute the Go to Market (GTM) campaign to drive subscriber acquisition, brand awareness, and CRM. Managed DC Area marketing budget.• Led development and execution of Starry Internet’s new launch stream; which included Out of Home (OOH), Email, Direct Mail (DM), Digital, Social, and Local Events. Established strategic partnerships with local business to increase brand awareness and product penetration. New launch stream generated 5% penetration increase from baseline within 3 months. • Developed strategy for penetration of Post-Launch MDUs, including local events and social media. These efforts increased penetration by 8% and grew DC to 2nd highest penetrated region.• Led a team to create a first time B2B marketing strategy. Developed launch stream, established strategic partnerships, etc. Exceeded MDU BV by 10%.• Developed competitive analysis strategy, created a job aid, and trained the marketing teams. This new approach expanded thinking, focused on benefits, and better prepared the teams. Strategy increased penetration and was rolled-out to the entire region.• Led development of Brand Ambassador Training, creating standardized talking points, methods and procedures. This was used for all Field Personnel, creating consistency.

Silver Spring, Maryland

Led a team of 3 to develop and execute the Marketing Strategy to increase Fios Internet and TV product penetration for Multicultural, MDU, and Low-Income Segments. Created the value proposition and offers for acquisition and CRM. Managed strategic partnerships with content providers and over-the-top providers. Led Media Buy for Hispanic TV, Digital, Radio, OOH; and GTM Campaign execution for Digital, Social Media, Email, TV, Radio, OOH Print, Direct Mail. Led cross-functional team to develop marketing strategy and execute successful Multicultural Campaigns. Campaigns had the following results:o Increased Fios product penetration in targeted Hispanic and African American concentrated areas by 12% and 9% respectively in 6-month periodo Developed first of its kind partnerships with international over-the-top (OTT) TV providers, increasing conversion of Triple plays and higher internet speeds in International segments by 28%.o Led a cross-functional team to develop a Fios Prepaid Pilot targeting low income segments. Successfully developed marketing strategy; increasing Direct Mail (DM) Response Rates by 55%.o Successfully developed and launched unlimited international long distance; growing DM Conversion Rates by 18% and overall Hispanic penetration by 14%o Developed and launched African American Marketing Campaign, increasing DM response rates by 266%o Successfully steered year-long Multicultural Digital campaign which exceeded CPA objective by 14%

Silver Spring, Md

Led and inspired a team of 6 direct reports and 20 Brand Ambassadors to manage local events for entire Fios footprint. Negotiated sponsorships such as NFL, NBA, NHL, MLS, and Live Nation. Leveraged and executed on sponsorship assets including Signage, Billboards, Direct Mail, E-mail, Digital, Social Media, Player Appearances, Tickets and Suite usage. Managed a $7M Local Events budget. • Generated over $2M in yearly revenue from sponsored properties.• Established an effective on-site space and engagement strategy at Pittsburgh Penguins Arena and at Philadelphia Union Soccer Stadium, which increased engagement by 21% This strategy was then used as a model among other sponsors.• Generated a 250% ROI by executing on sponsorship assets and tickets.

Silver Spring, Md

Developed and executed strategy for consumer and B2B Mass Markets in the Mid-Atlantic Region. Led the development of local marketing tactics for Consumer and B2B, including collateral, Print, Direct Mail, Local OOH and outbound telemarketing messaging and scripting.• Increased product penetration by 18% in DC Region• Newark, NJ Launch Strategy yielded fastest penetration to date and was established as a model for other areas

Silver Spring, Md

Developed Hispanic Marketing Strategy for several Verizon products (pre-Fios) including; Long Distance, DSL, and TV. Developed End to End Spanish Language Experience for Spanish Speaking DSL customers- Executed DRTV, Radio, Print, and Direct Mail Spanish Language Tactics.- Developed End to End Spanish Language Experience including the creation of a Spanish Language Flag to flow downstream to generate a Spanish Language Experience. Developed all customer touchpoints in Spanish; including E-mail Portal, Recorded Messages, and collateral.

Arlington, Va

Managed External Vendor Call Centers in the U.S. and Latin America. Developed and adapted training materials for customer facing employees in North and South America- Helped launch Verizon’s (Bell Atlantic) brand new long distance service- Increased Outbound Telemarketing sales conversion by 3%- Developed and continuously improved on scripting and call flow for inbound and outbound calls

Bachelor'S Degree, Spanish And Latin American Studies

Master'S Degree, Business, Management, Marketing, And Related Support Services